Germain
Good data, but takes hard to make usable/digestable
I love the data you collect, but hot-damn is it labor intensive to get the correct/best story for my client's SEO purposes. The good part, is that I know it's in there (somewhere!). The bad part is that I need to really dig to find it, and then I need to make it 'digestable' and relevant to the client. Just as a comparison - when I log into Google Web Master Toolset, I use their search analytics to get easy, digestable search info that I know is pertinent to them: impressions, clicks, positions, and queries. A cute graph that's all about them and I have a great story to tell in a single data export. With SpyFu, I get a LOT more data - mostly competitive - which is helpful in some ways. But for my purposes (and my clients) I feel like I need to dive into a bunch of different areas to find what I'm looking for. When I find it, and I know it's there, I typically love what I see. But the process of getting there detracts from the efficiency of the toolset.



