SOLD.comReviews of sold.com

My experience with SOLD.com was extremely disappointing and felt like a complete waste of time. After going through their mandatory onboarding webinar and setting up what they market as a "free" profile, I discovered how their referral allocation system actually works behind the scenes. Upon completing my profile, I was assigned a network ranking of #111. In practice, this means 110 other agents would have to decline a referral before a lead is ever presented to me. Unsurprisingly, SOLD.com was quick to pitch their "Preferred Agent" paid upgrade to boost my ranking for a fee. While they market their platform as a free service for agents, the reality is that free profiles exist primarily as a lead-in for paid subscription tiers. Unless you are willing to pay for priority placement, your chances of receiving viable referrals are virtually non-existent. I am posting this review as a cautionary heads-up to other real estate professionals so they don't waste valuable time setting up a profile under false expectations.

Never able to even get profile set up! I try, but it comes up 'agent not found.' They said they would send it to IT. And wait 10 business days. After waiting 12 business days, I called & finally managed to get hold of someone who told me "IT checked it out & the problem is on your end." HOW??? I tried signing in on 2 computers, 2 different OS, and she said "it's your server." HOW would my server result in "agent not found"? She also told me IT had sent me an email yesterday, but they didn't! THEN the truly bizarre claim that my issue with "agent not found" when I try to find my profile has something to do with my GMAIL!!! The "rep" I was assigned to, when I call his number, I get "extension not found." This is really sketchy. PS their multiple claims to me that they sent to IT & I had to wait almost 3 weeks for "IT to deal with it" were LIES? Why wait to look into it properly until AFTER a review???

This company egregiously misrepresents its services and engages in deceptive lead generation.

I learned about SOLD.com through a Tom Ferry seminar. Based on my experience, I would strongly caution any professional agent (Including Tom Ferry) associating his name with a company that appears to misrepresent its services in this way.

I purchased two ZIP codes at a “discounted rate” of $1,200. I was told that I would receive approximately 40–45 verified leads for each area and that this was considered a very strong lead volume.

Within the first two weeks, I received five leads. I followed up with each one immediately and found:

1. Most had incorrect phone numbers or emails.
2. None had any intention of selling and did not understand why I was contacting them.
3. One property was already in foreclosure.
4. Most of the phone numbers went directly to a Google voicemail service.

I contacted the salesperson who sold me the leads and explained the situation. He said he would escalate the matter which ended up in the IT department (what does IT have to do with this?). Because of the very delayed response and the poor quality of the leads, I submitted a written cancellation request. I also attempted to call the company’s 800 number several times to reach a person, but my calls were either disconnected or met with a recording stating that the call could not be completed. I finally received an email stating they have a “strict no refund policy” and justifying their illegitimate lead verification system.

This experience has been beyond disappointing and the company’s lack of communication has only made the situation worse. Save yourself the grief and do NOT invest any of your time or money into this company.

I want to share my experience with Sold.com as a caution to other mortgage brokers evaluating paid lead programs. Sold.com presents itself with a strong and polished front-end sales approach. In my case, I worked with Joni Stroller, who did an excellent job articulating the value proposition. The concept itself is compelling: access to homeowner leads with potential for refinance or purchase opportunities, along with the added benefit of building relationships with listing agents. However, in practice, the quality of the leads fell significantly short of expectations. While I fully understand that leads are inherently speculative and represent potential—not guaranteed—business, there is still a baseline expectation of viability. Unfortunately, in my experience, approximately 99% of the leads were not financeable. Many were far from qualifying for a mortgage, which created a major disconnect between what was presented and what was delivered. I was specifically led to believe these would be semi-qualified prospects suitable for future transactions. That was not the case. Additionally, one of the selling points was the opportunity to connect with new real estate agents through these transactions. In reality, most of the agents either: Were unaware of the Sold.com connection, or Preferred to continue working with their existing lending partners This is understandable and consistent with how our industry operates, but it further reduced the practical value of the program. From a cost perspective, I invested $1,500 upfront for coverage in two counties/ZIP codes (discounted rate). While I did receive leads, none converted into business despite consistent follow-up efforts, including: Phone calls Email outreach Drip campaigns Repeat follow-ups Ultimately, the return on both time and financial investment was negligible. Final Assessment: Based on my experience, I cannot recommend Sold.com lead programs to other mortgage brokers. Unless you have excess time and budget to allocate toward low-probability opportunities, there are more effective ways to generate business in this market—even traditional prospecting methods may yield better results.

I’ve been a partner agent for over 6 months. Within a month I asked for my money back and they refused. We call, text, email leads immediately. I have found half these leads don’t live at the properties provided, sold them years ago, or rented them… not the owners. Another 45% say they never provided any information as sold.com says they did via online campaigns. Majority say they have gotten several calls prior to us getting the number from other agents using the same platform and have reported the company. Sold.com is a waste of money! Do not do it!

Never contacted these people but have been harassed RELENTLESSLY by phone. SEVENTEEN CALLS in one day alone. This has got to be a scam or at least spam. Despite blocking their calls they manage to evade the block by using different numbers but all voicemails say it’s sold.com. This company is a pariah. I wish someone would make it disappear from existence. **Another day another litany of calls. Sold.com reached out asking for my name and phone number to remove my info from their system. But here’s the thing. It’s not like I’m special. I’m not unique. I’m a nobody. So to act like I am the only one getting harassed every.single.day. by “Jordan” from dozens of- and dozens - of different numbers is disingenuous. NO company should be calling ANYONE like this. They don’t need to look up my info to remove me from their system: they need to look up EVERYONE they’ve been harassing like this. Why do they just assume I’m interested in anything they are offering and be allowed call to the point of insanity. It’s arrogant. The problem can only be a lot larger than just me. So no, I’m not giving any more info than they already have of me. I do not trust them.

As a real estate agent, I spent $900 to receive leads for 2 zipcodes during 6 months. After one month of zero leads, I got one. I asked to be reimbursed and was ignored. Good news, they reimbursed me in full.

Sold.com does not provide quality leads and they automatically submit your account to an auto renewal at the end of the subscription. Not trustworthy and they do not stand behind their service.