SmartwoolDiscover Merino wool socks, apparel and outdoor clothing available at Smartwool®. Built for comfort, breathability, and performance. Backed by our 100% Go Far. Feel Good.™ guarantee.
Smartwool (smartwool.com) has 137 customer reviews on Five Star Index, with an average rating of 1.8 out of 5.
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Patricia
Site easy to navigate. Love the everyday zero cushion they are comfortable and don’t slide down off the heal. Don’t regret buying them.
Response from SmartwoolAug 14, 2026
Thank you for taking the time to leave a kind review. We're pleased that both our product and website exceeded your expectations.
Derellacyn
Happy with my purchase. Comfy socks! Fast shipping - Great updates - Delivery expected!
Response from SmartwoolJul 27, 2026
We love what we do and love having customers like you!
Andrew K.
You all are great and very helpful. Love your products, too. Thank you!
Response from SmartwoolJul 6, 2026
We love hearing from fans like you! Thanks for the kind review.
grace F.
Love your socks/ wool hoodies/ thermals!!!!!! Yeah!!!!!!!! Live in your socks even now ! Old -poor circulation in feet💝😩😩🥴🐓🐓🐓🐓u made the diffff this last winter Now buying for grandbabies !!!!!! AND GREATS 💝 Wish u still had the bunny socks , chickens, turtles, horses, kitties for my grands- sent the guy ones to grandbaby who’s a firefighter! On tight budgets heating in winter is expensive! Warm feet make the difference!!!!!
Response from SmartwoolJul 6, 2026
This made us smile! Thanks for the kind review.
Michelle
My sister and I recently walked the Camino Santiago for 200km. I told her SmartWool is the BEST CLOTHING for outdoor adventures. She was skeptical. However, after hiking 12-15 miles per day over rocky terrain in variable temperatures, she became a believer. At some of the hotels along the way, it was really cold. SmartWool kept me cozy. And the socks NEVER got smelly even after 4 weeks of active wear. No blisters, either! Honestly, the BEST product I've ever purchased.
Response from SmartwoolJul 6, 2026
We’re so glad these have helped you enjoy more time outdoors! Thank you for your kind review.
Paul D.
Best socks ever. They really improved my skiing.
Ms Kay H.
My local dealer did not have the socks I wanted so I ordered 3 pairs direct from the Italian branch on the 8th of October. I received an email the same day that the socks had been packaged and given to the courier. The package arrived on the 11th of October. The socks were just as I ordered and I love them, as I knew I would! I had seen the mainly bad reviews even before I ordered but I decided to have faith and just go ahead… glad I did!
seamus
Despite all of the negative reviews, the company has treated me very well. I sent them a photo of the holes in my socks and they provided a full replacement for the product quickly and without any extra questions.
