Discover Merino wool socks, apparel and outdoor clothing available at Smartwool®. Built for comfort, breathability, and performance. Backed by our 100% Go Far. Feel Good.™ guarantee.
Smartwool (smartwool.com) has 137 customer reviews on Five Star Index, with an average rating of 1.8 out of 5.
Also known as
smartwool.com
Website
smartwool.com
Category
Clothing & Underwear
Location
Denver, Colorado
Listed on Five Star Index
2026
About these reviews
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The company replied to 15% of reviews.
Latest
Most recent review: October 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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Bought three pairs over the last two years , initially great but holes and tears appear way too fast so they dont last ..... Tried to contact to send back last pair as had enough of paying top price for a sock that lasts only a couple of months .... lets see if they respond..... I doubt it after reading the other reviews ..
UR
Łukasz R.
poor customer service
poor customer service, no communication, no reply to messages, longer than declared waiting time, no tracking of the shipment, user experience is a nightmare!
TS
Tim S.
Seriously dismal customer service
On the surface Smartwool products are of good quality and warm, if expensive. However, their customer service is truly awful. Ordering from the UK website was a frustrating experience, my cards were charged instantly, order status was non-existent, any and all enquiries to this effect were routinely ignored. Our two orders turned up out of the blue 7 and 10 days later, on the face of it not too slow but the lack of communication soured the experience considerably. It's very strange as this aspect should be easy, and much as I like Smartwool products sadly it will be Icebreaker next time for me.
AM
Alan M.
Farcical Customer Service.
My wife ordered some items from smartwool.co.uk. When the package arrived one of the pairs of socks had not been properly stitched together and had a hole in them. My wife emailed the company and got nothing but automated responses. Eventually someone called Arianna said she would pass it to the appropriate department but over the next month nothing happened. Smartwool clearly has no intention of dealing with the complaint. This company is being dishonest in having a co.uk web address when the company is actually based in Italy and you have to end up dealing with a company on the continent with all that entails in legal considerations and sky high postage if a return is actually arranged. Their returns process is a farce...the cost of the return for faulty goods is borne, they say, by the buyer which is outrageous when the company is at fault. Their website proudly states, "100% satisfaction guaranteed". That's a joke.
AVOID SMARTWOOL.CO.UK!
KC
Kristin C.
No exchange policy.
No exchange policy.
SG
Simon G.
AWFUL EXPERIENCE...Stay away
AWFUL EXPERIENCE...Stay away. Try Icebreaker, great product and infinitely better service.
CB
Christian B.
Horrible return process!!!
Horrible return process!!!
Not sure if I can return the product I bought (which was too small).
No response by now (except the auto generated return-mail).
CH
Chris
BEWARE! This company is in Italy, not the UK!
*THIS REVIEW IS ABOUT SMARTWOOL.CO.UK*
BEWARE! This company is NOT in the UK! Their website is smartwool.co.uk but they are in Italy!
I recently ordered 2 very expensive tee shirts, £91 for 2 tee shirts - they came, they were too long (seems to be the case with all their tee shirts if you look at online images) so I had to send them back, TO ITALY!!!
The returns process is ridiculous too; you can't just send them back - you have to have your return approved! This means filling in a form, printing off the approval email to send with the returned items.
I have bought stuff from other EU based companies (Germany) which I have also had to return but they just tell you to print off a pre-paid return label and deduct the cost, £3, from the refund, fair enough. With Smartwool there is no option other than to use a courier or Royal Mail, As the items were worth almost £100 I opted for the full insurance cover, which made the cost of sending the parcel back, a whopping £14.09!
Also, after asking some questions online they responded with emails asking me to rate their customer service - the emails were in Italian! There is nothing UK about this company and yet they are the official Smartwool agents in the UK and Europe.
I would NEVER have bought from this company had I known they were not in the UK, purely because I don't like paying massive shipping charges to return things, (I love all mainland EU peoples, I am Pro EU!)
I will be looking into how they are allowed to use a .co.uk web address.
You have been warned!