Rove Lab operates across Canada, the United States, Australia, and the United Kingdom, redefining how people experience furniture. Anchored by our sister brand Rove Concepts, we take a mad scientist approach to materials and structural innovation — merging high-fashion design with real-world functionality.We’re on a mission to reinvent what furniture shopping, delivery, and assembly should feel like. By removing trade-offs between quality, comfort, design, and cost, we’ve created pieces that outperform traditional furniture — at a fraction of the price.EASY TRANSPORTATIONOur vacuum-compressed designs make moving and delivery effortless. Compact packaging means fewer resources, smaller vehicles, and easier handling — customers can often take home a sofa or bed in their own car, no truck required.QUALITY AND COMFORTEvery piece is crafted with ultra high-resilience foam engineered to withstand compression without compromising comfort or durability. The result? Modular furniture that’s just as — if not more — luxurious and long-lasting than conventional builds.ENVIRONMENTALLY FRIENDLYBy optimizing packaging and shipping space, we significantly reduce carbon emissions and material waste. These efficiencies allow us to deliver premium craftsmanship and design while passing the savings directly to our customers.
Rove Lab (rovelab.com) has 418 customer reviews on Five Star Index, with an average rating of 4.2 out of 5.
Also known as
rovelab.com
Website
rovelab.com
Category
Furniture Stores
Location
Miami, Florida
Listed on Five Star Index
2026
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The company replied to 80% of reviews.
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Most recent review: October 2026.
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This couch is everything! From the comfort to the fabric to how quickly it expands—it truly lives up to what they claim. I set it up yesterday, and when I woke up today it looked even better. Many of the lines had already smoothed out, which was something I was initially worried about since I wanted it to look just like the photos on the website. If you’re worried about that too, don’t be.
The fabric feels strong and durable, exactly as described. I’ll come back with an update on the water-resistant feature—I’m curious to see how well it works (hopefully I never have to test it, but accidents do happen!).
The couch is incredibly comfortable, and I love the depth of the seating. The loveseat is definitely more spacious than a typical small loveseat, and the ottoman is the perfect size. Honestly, I give this couch and the company a 10/5. I’m so happy with it.
SA
Sasha
ok couch, annoying ads, not on sale
i bought the marshbello loveseat in blue. delivery and set up were easy and the couch is relatively comfortable. it doesn’t look exactly the same shape as it does online but it’s cute. proportions are a bit weird, it’s low to the ground but that doesn’t bother me (i’m 5’7”) - what does bother me is that the seat is very deep and the back is very straight and rigid so i always need a pillow behind me to feel supported. it’s not as comfy as i hoped but it’s alright!
but now, the real reason i wanted to write this review: the pricing and the FAKE SALES. i bought this about six months ago, after seeing someone post about it on ig. i saw they were having 50% sale and felt some urgency to decide and buy. 6 months later, not a week has gone by that i don’t get an ad that rove lab is 50-60% on sale. for every holiday imaginable like “good news guys! it’s father’s day so we’re having a sale! it’s autumn now and we’re having a sale!!!” meanwhile the couch has always been the same price the whole time and has never once been the supposed “full price”. now i’m seeing the black friday ads and i know ppl will buy thinking this is a discount: it’s not, and it’s annoying manipulative marketing that makes me inherently mistrust the brand. the product is ok but i’ve learned my lesson about believing something is a good deal without seeing proof.
Response from Rove LabNov 24, 2025
Hi Sasha,
I am really sorry to hear that the experience has not matched what you expected, and I appreciate you taking the time to share it. The last thing I want is for anyone to feel misled or manipulated. That is not how we operate, and your point is something I will take seriously with the team.
On pricing, I want to be as clear as possible. We do run seasonal promotions throughout the year, such as Valentine’s, Mother’s Day, Labour Day, and some flash sales. As a young brand still growing, those campaigns help us reach new customers. With the Marshbello loveseat specifically, the original list price was our actual launch price. Over time, we learned that the lower price point drove stronger demand, so we kept it there rather than returning to the higher launch price. I understand how that can look from the outside, but it was not a fake anchor. It was us adjusting based on what we were learning, not an attempt to pressure or mislead.
Regarding comfort, I am sorry it has not felt as good as you hoped. We try to make our photos and descriptions as accurate as possible, but I understand how posture and proportions can affect how a piece feels. The Marshbello’s SmartFoam softens and adapts with use, so you should notice some improvement over time, but your experience still matters.
I know reviews like yours do not come lightly, and I really appreciate you being this candid. If you ever feel like giving us another chance or want to talk through your experience in more detail, you are always welcome to reach out to our team or directly to me.
Thank you again for sharing your thoughts. They genuinely help us get better.
Gabe
CEO, Rove Lab
TH
Terry H.
I bought over $2500 cdn amount of stuff…
I bought over $2500 cdn amount of stuff and it was all garbage. So disappointed with it. The couch doesn’t even come up to my knees. I’m only 5’9. And the stuff didn’t expand properly. Trash and garbage is still a compliment. Don’t waste your money
Response from Rove LabNov 24, 2025
We have read your review, and we are very sorry you feel this way. We wish all our customers the best experience with us, so to ensure that one person from our team will reach out to you directly to better understand your feedback and give you a solution as soon as possible.
TM
Tommy M.
The shipping was fast and the boxes…
The shipping was fast and the boxes made it easy to carry inside my place
Response from Rove LabNov 24, 2025
We're so glad the fast shipping and easy-to-carry boxes made your experience smooth. Enjoy your new sofa! 😊
KE
Kevin
I ordered the M1 in Krypton green but…
I ordered the M1 in Krypton green but wanted the corner unit to turn my couch into a right angle. The corner unit
wasn’t available in the US but the support team helped me get connected with the Canadian team and get it shipped out from there. The experience was great and I’m thrilled to have my couch!
Response from Rove LabNov 24, 2025
We’re so happy to hear that our support team could help you get the corner unit and turn your M1 into the perfect right angle! Thanks for sharing your experience, and we’re thrilled you’re loving your couch! Enjoy! 🤩
GU
Guillermo
10/10 Experience
I got my couch fast and was such an easy experience to set up, it is so comfortable! Also given the new Black Friday sales going on right now, it’s hard to pass up on.
Big shoutout to Riley the Lab Scientist for helping me with all my questions and going above and beyond!
Response from Rove LabNov 24, 2025
We’re so happy to hear your couch arrived quickly and was easy to set up, and we totally agree, those Black Friday deals are hard to resist! haha 🤩 Huge thanks to Riley the Lab Scientist for going the extra mile to help you. Enjoy your comfy new sofa!
TW
Tiffany W.
I love my Rove Lab Marshbello couch
I love my Rove Lab Marshbello couch ! It’s so comfy and the fabric is gorgeous in the krypton green color. I had a zipper problem with the middle piece, Rove Lab customer service stepped up and remediated the issue straight away. We are finally lounging as a family in our living space now that we have a comfy couch to hang out on.
Response from Rove LabNov 24, 2025
We’re so glad to hear you’re loving your Marshbello couch! ✨🛋️ Sorry about the zipper issue, but we’re happy to hear our team was able to sort it out for you. Now, enjoy those cozy family moments on your comfy new couch!
CH
Chris H.
I accidentally shipped my couch to my…
I accidentally shipped my couch to my old address. I called and immediately received help. Nicko made sure I received excellent customer service. He was patient, corrected the address, and explained next steps clearly.
Response from Rove LabNov 24, 2025
We're so glad Nicko was able to help sort everything out for you! 😉Thanks for sharing your experience, and we’re happy to hear you got the excellent customer service you deserved. Enjoy your new couch!