Prose is a direct-to-consumer beauty-tech brand known for creating custom, made-to-order hair and skin care products tailored to each customer’s unique beauty needs. Marrying a technology-driven approach with an apothecary-style concept allows Prose products to be fresh, feature high-quality natural ingredients, and reduce waste while ensuring quality. As a Public Benefit Corporation and Certified B Corporation, Prose is committed to sustainability and transparency, delivering products you can trust.
Prose (prose.com) has 411 customer reviews on Five Star Index, with an average rating of 3.3 out of 5.
Also known as
prose.com
Website
prose.com
Category
Hair Care & Styling
Listed on Five Star Index
2026
About these reviews
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The company replied to 67% of reviews.
Latest
Most recent review: October 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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Good product, horrible business model and customer service
I use their products regularly and like them but one thing I learned to do is to never actually keep my subscription once I order shampoo, I just say I want a subscription when buying it then cancel it once I get the product for the discount only because I don't use the whole bottle that quickly and need more time in between bottles, which they don't offer and I don't trust that I'll remember to snooze it and they don't remind you that another bottle is coming. Also, the last time I ordered a bottle of shampoo, I noticed that they charged my card twice even though I only ordered one bottle and received only one bottle. So I had to call my bank to dispute the charge. Really annoying. Their product is good but business model and customer service very poor.
CA
Carly
My hair started falling out
Be really careful. I'm leaving this so others are informed, as I wish I had been. I started using Prose's shampoo and conditioner sometime last year. Within maybe a month, I noticed my hair massively started falling out. Like 2-3x what I'd normally lose in a day, just washing down the drain. It took me a while to put it together, but I realized the timing matched up with when I switched to Prose.
As a test, I stopped using it, and the hair loss stopped pretty quickly. But in that period that I had stopped using Prose, I accidentally came off the account billing pause and got charged for another set. They were kind enough to give me a refund when I explained it was making my hair fall out, but they also wrote a really long email about how high quality their ingredients are and that hair loss is often because of stress or medical conditions, etc.
I was grateful for the refund, and they let me keep the product (as unwanted as it was), but I left the interaction feeling like I was crazy. I had been going through stress at work, so I started questioning myself. I just put the shampoo in the cabinet and didn't use it.
Well, about a month ago, I ran out of shampoo so resorted to what I had in the cabinet, the Prose. The lingering doubt that I was crazy made me feel like it was okay to try again. I kept using it, and a couple weeks in, my hair started falling out like crazy again! And I'm not under any particular stress this time. Now I see that TONS of people are complaining about the same exact thing. I wish I had known that this was such a common problem. I feel so dumb not just trusting my instincts and my experience from the first time.
Maybe it works for some people, but just do your research and know that it might not be right for you! I'd give them 1 star, but the customer service was nice, and the product made my hair look nice (until it started falling out).
EL
Elena
Overpriced, made my hair heavy
Prose was the first "fancy" shampoo I tried and I found that it made my hair really flat and heavy. I don't think I even finished the shampoo before looking for something else. Bottles were small for the price. Frangrances were okay. Meh overall. For that price, try Function of Beauty
Response from ProseSep 29, 2026
We're sorry to hear it wasn't the right fit! We'd love to help find a formula that gives you more volume and lift. If you ever want to give us another try, feel free to reach out at [email protected].
MA
Maria
Terrible service
Not a fan:
To begin with they’re overpriced.
Second, it is almost impossible to cancel or edit any orders. I have texted on 2 different orders. No response for at least 2 days, then they conveniently respond stating they can’t cancel the order because it shipped in that waiting period. I was also told completely different things regarding canceling an order.? So nobody seems to be knowledgeable there.
Thirdly, it’s very difficult to actually sign in. You don’t just have a username and password like every other website no, you have to send your email and then they email you so you can log into your account. I really hate that. I like to function of beauty products, a whole lot more. But with this brand drugstore hair care is is better actually to me 
Response from ProseSep 29, 2026
We're sorry to hear this has been your experience! We completely hear you on the login process and response time frustrations and will pass this feedback along to our team. If there's anything we can still help with, please don't hesitate to reach out at [email protected].
SD
Sara D.
Scammy subscription model
I really like the products themselves. My problem is that any other subscription service will notify you at least a few days on advance of your purchase. Prose surprises you with a payment receipt in the middle of the night. Seeing as how they are a customized product and won't let you cancel an order once it's placed, they should let you know that's going to happen. Even though I like the products, I will be looking for a different solution for my hair and skin care.
Response from ProseSep 29, 2026
We're so glad you love the products! We completely hear you on the subscription notifications and this is feedback we take seriously and will pass along to our team. We hope you'll give us another chance in the future and if there's anything we can help with in the meantime, feel free to reach out at [email protected].
CU
customer
Prose shampoo & Conditioner for thin hair
Smells good-that’s all, doesn’t do anything they say it would do AND it’s expensive!! Been using for almost 3 months and I DO NOT RECOMMEND for thinning, fine hair.
AM
Amy M.
If you want to lose hair...
If you want to lose hair.... buy this product. Very disappointed. Will go back to salon shampoo. My hair also feels stringy. Shampoo and conditioner make hair feel dry. Even after they said moisture and less frizzies. So wrong. Then when I come out hair lose clumps of hair. Been using for a month now thinking I'd let the product have time. Nope awful. Avoid this product!!!!
LB
Leslie B.
Nice, but not worth the price tag
The shampoo and conditioner are light and easy to rinse out, but it did not fix frizzy gray hair or my dry scalp as it claimed it would.
The bottles are smaller than I am accustomed to. It was worth the introductory price, but not the subscription price.
I was unaware that I would not be notified before my next order was fulfilled. I was charged for my 2nd order within 2.5 weeks of receiving my first.
The second order arrived 6/5/26 so I went into the account to see about changing the delivery schedule and they were ready to bill my card again on 6/20/26.
They offered complimentary skin care samples and then I was automatically enrolled in that subscription plan as well.