Paro is an AI-powered marketplace that delivers finance and accounting solutions to businesses through a combination of expert fractional talent, data-driven tools and guiding insights. By harnessing the power of people and technology, our growth platform provides flexible options, ranging from transaction processing support to corporate development and financing strategy, to solve core business challenges and drive growth. The result enables businesses and experts to go beyond even their loftiest goals.
Paro (paro.ai) has 234 customer reviews on Five Star Index, with an average rating of 3.8 out of 5.
Also known as
paro.ai
Website
paro.ai
Category
Investments & Wealth
Location
Chicago, Illinois
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 83% of reviews.
Latest
Most recent review: April 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
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I’ve had a great experience working with Paro as a bookkeeping professional. The platform makes it easy to connect with quality clients and meaningful engagements without spending hours searching for work. The onboarding process is smooth, communication is clear, and the team is supportive when needed. Overall, it’s been a great way to grow my independent practice while keeping the flexibility I want. Highly recommend for finance professionals looking for solid contract opportunities. ⭐⭐⭐⭐⭐
Response from ParoMar 10, 2026
Hi Ruveen, we're so glad to hear you've had such a great experience working with us. We appreciate your support and look forward to our continued partnership!
PL
PayPerTrailz L.
Paro was a game changer for my…
Paro was a game changer for my business.
They have worked directly with me to source some amazing clients and they are always there to make sure things run smoothly. I cannot say enough about how amazing they are.
Response from ParoMar 10, 2026
Thank you so much for sharing your experience working with Paro! We're thrilled to hear it, and we look forward to our continued partnership.
HA
Hasan A.
Exceptional Platform for both Clients and Accounting Experts
Paro has been a standout platform for me from the "Expert" perspective for the past 5 years I have been using it to grow my CAS & Advisory practice. It is easy to use and the sales team truly hustles to make good-fit deals happen. I consistently see a strong pipeline of vetted client opportunities that match my team's skills, and Paro helps manage engagements end to end so projects & client/expert relationships stay on track; this is something that not only my team and I but also clients appreciate. The operations team is responsive, leadership is inspiring (and accessible), and the company is clearly scaling to the next level. I also value their ongoing investment R&D, specifically their embrace of ai, which keeps improving both the client and expert experience.
TLDR: Paro is an excellent, professional, growth-minded partner that I am happy to recommend!
Response from ParoNov 13, 2025
Hi Hasan, thank you for your review! We're so glad to hear about your experience growing your practice with us.
MA
MARKITA
Extremely Disappointing Experience for Professionals
My experience with Paro has been very frustrating. They take a significant portion of the revenue earned (around half), yet they do not guarantee payment for completed work. When a client refuses to pay or behaves fraudulently, the financial risk is placed entirely on the professional — even when we deliver the work exactly as contracted.
I raised multiple concerns about a client who showed clear red flags, but there was little to no action taken to protect me. Despite that, I was still expected to continue working and remain professional while receiving no assurance that I would be compensated.
The platform emphasizes professionalism and accountability from Talent, but unfortunately doesn’t offer the same level of protection or support when things go wrong.
I hope Paro improves their vetting processes and establishes stronger safeguards so independent professionals aren’t left unpaid for honest work.
Response from ParoNov 3, 2025
We’re sorry to hear about your experience and appreciate you taking the time to share your perspective.
As outlined in our Talent Terms & Conditions, Paro facilitates payments between clients and experts, which means funds can only be disbursed once client payment is received. While we know this can be challenging at times, these policies are in place to keep our marketplace fair and transparent for all parties.
Our team is aware of your situation and will be reaching out directly to connect and discuss next steps.
KL
Kevin L.
Failed delivery, unauthorized billing, and zero accountability.
Our company engaged Paro in early 2025 for fractional CFO support, not tax preparation. While our assigned expert was responsive, the work itself was consistently unproductive, hours of “analysis” were logged without any tangible financial insights, reports, or recommendations.
After months of unsubstantiated billing and limited progress, we formally canceled our engagement in June. At that time, our corporate tax filing had already been extended through Paro as a procedural step, but our existing accounting firm was responsible for actually preparing and filing our taxes.
Despite this, a month after cancellation, Paro issued a $3,000 invoice for “corporate tax preparation and filing,” a service they were never authorized to perform and never completed.
When we asked for substantiation or the supposed tax return, we were told only one individual at Paro had access to the file and that person was “on leave indefinitely.” That explanation made clear that no deliverable existed.
Instead of correcting the mistake, Paro escalated the invalid charge to a third-party collections agency, which began sending aggressive and misleading communications despite written proof that the services were never rendered.
Our taxes were ultimately prepared and filed - by our own accounting firm, not Paro.
This experience exposed serious internal and ethical failures in how Paro manages billing, deliverables, and client disputes.
If you’re considering Paro for CFO or accounting services, don’t. There are far more competent, transparent, and accountable firms available.
Response from ParoOct 29, 2025
Hi Kevin, we’re sorry to hear about your experience and appreciate you taking the time to share your feedback. Our goal is always to deliver transparent, high-quality service and resolve any issues promptly and fairly.
After reviewing your account, we confirmed that multiple projects were initiated with your assigned expert, including CFO, bookkeeping, and tax preparation work. You had expressed concerns about the quality of CFO services, and our team offered to transition you to a new expert but did not receive a response.
Separately, your assigned expert submitted a draft tax return to us as proof of completion, and our team reached out multiple times to confirm or dispute the work before billing. When we received no confirmation or dispute, we finalized the invoice based on the documented deliverables. The unpaid balance was later escalated to collections following our standard process.
We understand your frustration and hear your concerns. This isn’t the experience we want for any client, and your feedback helps us continue upholding the standards of communication and accountability we set for every partnership.
JK
Josh K.
A Warning to Professionals – Avoid Paro
I’ve checked in on Paro occasionally over the past three years as “talent.” Most of the roles I saw were bottom-of-market — in the CFO segment, clients asking for executive-level work at staff accountant rates, or something like expecting a business plan in five hours. I even saw postings with $500 budgets — a complete waste of time to read, let alone pitch.
Across about 25 pitches and 5 interviews, I landed one full-time engagement (3 months) and one year-long part-time (10 hrs/month) CFO engagement. My most recent project left a bitter taste: I delivered all services under the SOW, the client praised the work and asked for a contract extension, but I declined because restructuring their debt couldn’t be done in the 5 hrs/month timeframe they wanted. After that, my final invoice went unpaid.
Paro advertises a “one-month payment guarantee,” but it isn’t honored. Their terms are confusing and one-sided: the client pays Paro, Paro only pays you if they get the money, you’re prohibited from discussing money with the client, yet you’re told you’re responsible for collections. Paro calls itself a payment processor, but provided zero transparency on collection efforts and stopped responding. The reality is you can work for 6+ weeks only to discover you won’t be paid. On top of that, their contracts shift all legal liability onto you while Paro takes a cool 100% markup. Your Statement of Work is tied to a separate Talent Terms that Paro can change when they want to.
I’ve heard some succeed on Paro by taking low-pay accounting jobs and outsourcing them overseas, but that’s not the kind of work I’m interested in.
Bottom line: For professionals, Paro is not worth the time. If you do consider it, take money upfront. The client base is chasing cheap labor, and the platform doesn’t protect you. You might find a diamond in the rough, but in my opinion time is better spent generating clients directly or just getting a regular job.
Response from ParoAug 21, 2025
Hi Josh, we hear your concerns, and we are sorry to hear that this has been your experience.
We are aware that one of your clients did not pay their invoice and are currently working with them to obtain payment. A member of our expert support team will be in touch with you today to address your concerns directly and, with regards to the unpaid invoice, let you know the steps we’ve taken to obtain payment and what next steps will be.
JW
Jay Wilson, C.
It’s a horrible company for a…
It’s a horrible company for a scrupulous professional accountant who is trying to freelance in an honest way. The “clients” get to post their “jobs” and the Paro employees who are tasked with checking if the jobs are legit and not fraud are basically non-existent. “Job” after “job” posting and push notification has been for people seeking someone to sign a fake tax return or flub their books to illegally repatriate income to evade taxes or commit fraud with banks or investors.
This platform is basically the dark web for fraudsters looking for people with credentials to get behind as human shields. The only success I have had was many years ago. Lately the company is a cesspool. If you have scruples, stay away. If you enjoy helping people cheat for pennies, this is the place for you.
Response from ParoJun 3, 2025
Hi Jay, we take these kinds of allegations seriously and are currently reviewing the full context of the specific instance you’ve raised internally. Our Expert Support team will be reaching out to you directly to learn more and ensure this is appropriately addressed.
DS
Douglas S.
Paro Bookkeeping - Extraordinary Incompetence with lousy customer service
For those of you considering Paro as an outsourced bookkeeping service, stay away. We used their service for four (4) months for The Family Pet, and found their "accountants/ bookkeepers" are essentially incompetent, and their customer support is atrocious. All for the ridiculous price of $750/month.
If you're considering outsourcing your bookkeeping, stay away from this company
Response from ParoMar 11, 2025
Hi Douglas, thank you for your feedback. We’re sorry to hear that your experience didn’t meet expectations. Our team worked to navigate the challenges by offering a transition to a new expert, but we understand you ultimately chose to cancel. We remain committed to providing quality service and are ready to discuss any unresolved issues.