Jaclyn
How LaunchBoom Helped Me Pivot from Crowdfunding to a Successful eCommerce Strategy…
I was excited to sign up for the LaunchBoom program after reading all the positive online reviews. Prior to contacting LaunchBoom, I received a utility patent for my invention and worked with a leading global manufacturer to perfect my product and get it ready for production. However, I was unsure of where to start when it came to bringing my product to market. LaunchBoom was incredibly helpful in teaching me all the basics for a successful product launch. Despite not moving forward with the crowdfunding route, I was able to refine my website copy, enhance the quality of my visual assets, and gain valuable skills in tools like Meta's business system, ad optimization, MailChimp, and more—all of which have made the transition from crowdfunding to a more traditional eCommerce strategy much easier. Not every product is a perfect fit for Kickstarter, but that doesn’t mean it’s a bad product or won’t launch successfully; it just means it needs a different strategy. LaunchBoom was instrumental in analyzing the ad performance data to empirically validate that an eCommerce strategy was the best fit to successfully launch my product. Throughout my journey, I’ve always been impressed with the spot-on feedback and critiques from the LaunchBoom team of consultants who guided me along the way. Special shout out to Spencer—he has been the GOAT! Hera was great too; thanks, girl! I highly recommend LaunchBoom to anyone who is launching a new product but is unsure where to start. Once you go through their program, you may discover that Kickstarter is the right path for you and achieve excellent success in crowdfunding, which is awesome. Or, like me, you may realize there is a lot of interest in your product, but the audience is broader and encompasses many people outside of the crowdfunding community. In my case, my ads were getting tons of clicks and engagement, but the whole Kickstarter launch concept didn’t resonate with my target market. I'm grateful to have realized this with LaunchBoom's help, and I am now looking forward to a successful eCommerce launch with all the resources, guidance, and knowledge they've provided.
Response from LaunchBoomOct 8, 2024
Hey Jaclyn, I really appreciate you sharing your experience. Listening to the data and making a pivot is much easier said than done. We're really proud that you were able to take the learnings and apply it to your e-commerce launch! Best, Mark Pecota | CEO




