KURU FootwearKURU is a direct-to-consumer footwear company on a mission to help you Heel Better.™Every step you take starts with your heels—and it can get painful, fast. In fact, 77% of Americans experience foot pain, with heel pain at the top of the list.That’s why at KURU, we believe health starts with heel. We pioneered the world's first heel-hugging technology, KURUSOLE, which dynamically flexes to hug and protect your heels—all day, every day.Our heels-first focus fosters holistic foot pain relief and whole-body wellness, so you can live a life you love.KURU Footwear. Heel Better™
KURU Footwear (kurufootwear.com) has 925 customer reviews on Five Star Index, with an average rating of 4.5 out of 5.
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Lisa Beth J.
I called customer service 3X in one day for an error of my own doing. Each time, each person gave me EXCEPTIONAL customer service.
Response from KURU FootwearFeb 13, 2026
Three calls, one day, and still exceptional service every time—that’s what we love to hear. We’re always happy to help get things sorted, even when tech gremlins try to trip us up. Thanks for the kind words!
Sandy
The entire team especially Emily at Kuru Gurus has been awesome to work with, could not have asked for better service or help. Kind, patient and fast!
Response from KURU FootwearFeb 13, 2026
Emily and the GURUs really laced up and delivered on this one. Kind, patient, and speedy service is how we roll—so glad we could keep things running smoothly from start to finish. Thanks for the love!
Lori H.
I am a repeat customer of Kuru. I have been wearing the kuru brand for about 8-9 years. I started wearing them because of plantar fasciitis. Within a year my pain had been healed and I am a believer in the product. The shoes are well made, comfortable and have a long-lasting life. My only disappointment with this company is the changing of styles. Recently, I purchased a pair of the renew kurus and was pleasantly surprised other than a squeak in the shoe they were perfect. I fixed the squeak with a little fabric softener spray. I have my eye on another pair of new kurus already...lol
Response from KURU FootwearSep 29, 2025
Thank you so much for being a loyal part of the KURU family for nearly a decade! 💚 We’re thrilled to hear how much relief and comfort you’ve found with our shoes over the years, and it makes us so happy to know they’ve supported your journey with plantar fasciitis. We appreciate your feedback about style changes—it’s always helpful for us to hear from longtime customers. We’re also glad you found a quick fix for that squeak in your RENEW pair! We can’t wait for you to find your next favorite style with us.
dawn M.
These shoes(the slides and the atom 2) have really improved my quality of life. I’m a nurse who works 12 hour days, that has been diagnosed with plantar fasciitis. I have done everything to try to get rid of it and heal. I have severe heel pain, mostly in my left foot and the FIRST relief that I’ve gotten, in spite of icing, stretching, custom orthotics, and injections came from KURU shoes. The customer service(KURU GURUS) are also phenomenal!!!
Response from KURU FootwearAug 25, 2025
This is so amazing, and we love to hear the stories of relief from our customers. Thank you so much for giving KURU shoes a shot!
Mourad
I send an email and I got a response to my question quick.
Response from KURU FootwearAug 25, 2025
We try to make sure you get an answer to your email questions quickly. We're so happy we could help! Thank you so much for choosing KURU!
Tom W.
The last agent I talked to was a female and she was wonderful. The one I talked to you before her she was wonderful as well. The first person I talk to you sound like a stoner kid. He was just not with it at all, didn’t know anything about the product didn’t seem to care about the customer. I think you should reward the people who do well and earned five stars. And the other people give them something to aspire to. That’s how you keep a company on top!
Response from KURU FootwearAug 22, 2025
We’re so glad to hear that two of our team members provided you with such wonderful support, and we’ll be sure to pass along your kind words. We’re also sorry that your first experience didn’t meet expectations. Feedback like this is invaluable—it helps us celebrate those who go above and beyond while also improving where needed.
Susie H.
My Kuru guru was so helpful in understanding and fixing a shipping snafu!!
Response from KURU FootwearAug 22, 2025
I'm so glad we could resolve the problem quickly! Thank you so much for choosing KURU shoes.
Mark B.
I've been searching many web sites looking to some foot wear that will help me with the pain in my feet. I have been looking at your site and I have to admit I'm a bit overwhelmed by all of the information that is not only on your site but others as well. I did seek professional help from a podiatrist but with no success so I'm out on my own in the hopes I will find foot wear to help me.
Response from KURU FootwearAug 22, 2025
I'm so sorry that you're feeling overwhelmed. Finding the right footwear is so important especially when you're pain. Please reach out to our gurus at [email protected] for personlized help. They can answer your questions and help you find the perfect shoe for you.
