KURU FootwearKURU is a direct-to-consumer footwear company on a mission to help you Heel Better.™Every step you take starts with your heels—and it can get painful, fast. In fact, 77% of Americans experience foot pain, with heel pain at the top of the list.That’s why at KURU, we believe health starts with heel. We pioneered the world's first heel-hugging technology, KURUSOLE, which dynamically flexes to hug and protect your heels—all day, every day.Our heels-first focus fosters holistic foot pain relief and whole-body wellness, so you can live a life you love.KURU Footwear. Heel Better™
KURU Footwear (kurufootwear.com) has 925 customer reviews on Five Star Index, with an average rating of 4.5 out of 5.
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JAG
Great product, great customer service. Everything that's becoming increasingly hard to find these days.
Response from KURU FootwearJun 1, 2026
Thanks for the kind words! We're committed to making quality products and providing service that goes the extra mile, and we're thrilled to hear both hit the mark. Thanks for being part of the KURU family and for helping us keep our footing in a fast-paced world.
Debbie H.
Lots of info given. Didn’t badmouth other companies
Response from KURU FootwearJun 1, 2026
We believe the best way to earn your trust is to share helpful information and let our products stand on their own two feet. We're glad our team was able to provide the details you needed without stepping on anyone else's toes. Thanks for taking the time to share your experience!
Amber B.
The associate was able to answer my question about the promotion quickly, friendly and honored it as it wasn't applying in my cart. Excellent customer service skills!
Response from KURU FootwearJun 1, 2026
Nothing puts a spring in our step quite like hearing this! We're glad our associate was able to quickly get to the sole of the promotion issue, answer your questions, and make sure you received the discount you were expecting. Thanks for the shoutout. We'll keep putting our best foot forward with friendly, helpful service every step of the way!
Len
We needed some advice on a new pair of shoes. Our representative was able to give us some options on how to get a better fit for a shoe we really like. He was knowledgeable and listened to our needs. Very satisfied.
Response from KURU FootwearJun 1, 2026
Finding the right fit can sometimes take a little sole-searching, and we're so glad our team could help! Thanks for the kind words about your representative. Listening first and recommending second is how we like to put our best foot forward. We're thrilled you found some options that may help make a shoe you already love an even better fit. Thanks for sharing your experience!
Helene S.
Outstanding customer service. I called to ask what shoe would be best for me and received amazing recommendations. After I received my shoes I called back about size exchanges and returns. Again they were super helpful in every way !
Response from KURU FootwearJun 1, 2026
Now that's what we call full-service foot support! From helping you find the right shoe to guiding you through exchanges and returns, our team was happy to be with you every step of the way. Thanks for the kind words and for giving our GURU Team a shoutout. We love helping customers find their perfect sole mate!
Cornell
I have been a Kuru customer since 2025, and have currently ordered my fifth pair (each a different style and fit). I have returned three pair for various reasons and have found their return process easy and hassle free, One can ask the on-line catalog "Guru" any questions that may come to mind and get very good answers. If further help is needed, one can email or phone the company and get more information than is available from the catalog "Guru". Kuru now offers a 91 day "trial wear" policy with return, exchange, or refund choices (other competitors only offer 30 -30 days) Another big benefit is that one can earn KuruCash points for their purchases, reviews, referrals and even for a birthday all of which can be used to reduce the cost of a new purchase. This firm is highly reputable, has QUALITY products, and OUTSTANDING service. I have not received anything for my review, and I submit it only because am one of Kuru's many very satisfied customers .
Response from KURU FootwearJun 1, 2026
Thanks for your continued support and for taking the time to share your experience. We’re thrilled you've enjoyed our products, rewards program, return process, and GURU Team. Reviews like this keep us on our toes in the best possible way!
Susan
I asked a specific question via email and received an informative and helpful response.
Response from KURU FootwearJun 1, 2026
Now that's our kind of email exchange! You brought a specific question, our team laced up their detective shoes, tracked down the answer, and got you the info you needed. We're thrilled to hear the response was helpful and informative. At KURU, we believe good customer service should be a lot like a great pair of shoes: supportive, reliable, and never leaving you hanging by a thread. Thanks for taking a moment to give our team a shoutout. It means a heel of a lot!
Art G.
It was easy to make the order she was very nice 😊 and she had a sense of a humor
Response from KURU FootwearMay 29, 2026
We love hearing this! Nothing pairs better with comfy shoes than kind service and a good sense of humor. We’re so glad she made the ordering process easy, helpful, and maybe even a little fun along the way. That’s the kind of sole-ful support we lace up for every day!
