Tried it because my boss asked me to and it was a total fail. Nothing worked as they said it should. You can't edit any of the ads. Half the time they don't even load. I messaged support and they said "it was a known issue and they'll pass it along to the eng team". No actual help or a timeline for things to be fixed. The bad ai ads did provide some entertainment for me and my coworkers. We had many laughs over the fails.
Then I cancelled within the 3 day free trial and they charged us $199 for "50% off 3 months" which I never agreed to. Very scammy
Response from IconMay 17, 2026
Kate, we are so sorry for this. Output quality should have been much better, and you should not have gotten overbilled.
We’ve since fixed the billing flow to require explicit confirmation. We’ve also pivoted away from the AI-only workflow that caused those ad quality issues. We now work with real human creators and incorporate human review throughout every part of the creative process, and ad quality has drastically improved.
If you haven’t received your refund yet, reach out to [email protected] and we’ll get it done today. Would love the chance to earn back your trust :-)
- Kennan (Founder)
KW
Kevin W.
Not What It Seems
AI generated ads make Icon AI look great but don’t be fooled. I signed up for the trial, canceled before it ended, and still got overcharged. When I reached out for help I found out that the entire team I had worked with had recently quit, which says a lot.
The hype on LinkedIn seems inflated by paid bots or fake accounts. I fell for it and regret it. The CEO’s posts are concerning, especially since he encourages people to drop out of college to join his company despite the clear internal issues and high turnover.
Save yourself the trouble and run in the opposite direction.
Response from IconMay 17, 2026
Kevin, we’re really sorry for the experience you had with us.
We had a billing bug that didn't register cancellations correctly - resulting in overcharges that should not have happened.
We’ve since fixed that billing logic and have made sure cancelled accounts are never charged again.
If we haven't refunded you yet, email [email protected] and I'll make sure it's processed immediately. Working with Icon isn’t for everyone, but our current team is very committed to our mission. We’re always here if you ever want to give us another look :-)
- Kennan (Founder)
JB
Jelmer B.
Horrible experience
Horrible experience
Response from IconMay 17, 2026
We apologize for the disappointing experience, Jelmer.
A lot of our issues in 2025 stemmed from relying too much on AI for output quality. It was a mistake that we didn’t think we needed humans in the loop. We now work with real human creators and added human review in each step of the creative process.
I’d love to hear more about where we let you down specifically if you’re open to sharing :-)
- Kennan (Founder)
LG
Lou G.
Extremely buggy and low quality
Glitchy, buggy, incredibly annoying how it will close you out of your ad mid-edit for no reason at all.
Additionally, 1/2 responses were either GTP hallucinations or just didn't output anything at all .
I have not been this frustrated with a piece of software since download a microsoft family license through a VPN with a forgotten password.
Static ad generation MIGHT BE useful, but can't work for video .
Would be so incredible if the team took one of the seven weekdays to make useable features or debug.
Response from IconMay 17, 2026
Lou, we are so sorry for the terribly frustrating experience.
To be honest, the AI models we relied on in 2025 fell short in output quality. On top of that, the platform itself was glitchy and we did not iron out all the bugs like we should have.
We've since stopped focusing on AI ads. We now work with real human creators and with humans to review the output for every brief. We've also heavily invested in platform stability - the bugs and hallucinations you mentioned are now gone.
If we haven't refunded you already, please reach out to [email protected] and I’ll make sure it gets handled right away :-)
- Kennan (Founder)
MX
Michael X.
another overhyped tool it seems
In my first week of trial and quite dissapointed from the performance. I get the tool is new and they are working on improvements, but then,do not charge such a price for something that is sub-par. Do it like everyone else, start with a low price, get customer feedback and build a loyal base, and keep building from there.
If the goal is a quick exit, then this makes sense. And thats ok, i am just not going to be part of this as a customer.
On the tool-I have only used the image features, the tool keeps mixing up data you input and comes up with outputs that are not really usable for ads.
They claim support is 24/7/365 but i keep getting slow responses (we cannot spend all day online waiting for support).
Pricing is ridiculously high (in line with the hype they have made, since they have so much funds to spend on advertising).
Overall a sub-par performance , from yet another overhyped tool..
Response from IconMay 17, 2026
Michael, our deepest apologies for this disappointing experience.
We didn’t deliver in ad quality because we relied too much on AI. We should have recognized this much earlier. We’ve since shifted away from AI tools to a human-led model - we work with human creators and incorporate human review throughout the creative process.
We’ve also invested in platform stability and tripled our support team. We’d love to show you the difference in quality now. Going to do everything we can to make this right :-)
- Kennan (Founder)
NK
Naman K.
Not even a single ad is good
Not even a single ad is good...this website is a scam.
Response from IconMay 17, 2026
Naman, we are so sorry for the frustrating experience.
Long story short, the AI models we relied on weren’t capable of delivering the output quality you deserved and we shouldn't have committed to that workflow until we knew it worked consistently.
We’ve pivoted away from that model and now work with real human creators; we’ve added human review throughout every step of the creative process, from content strategy and ideation, to creation and editing.
We’d love to show you what the platform looks like if you’re ever interested. Hope we can earn back the trust :-)
- Kennan (Founder)
BK
Bonnie K. B.
UGH >>> Worst Experience Ever !!
UGH >>> Worst Experience Ever !!
Deceptive promises and terrible support. I signed up as a Founding Partner, lured by flashy promises of “direct access to support,” “unlimited brand workspaces,” and a “100% money-back guarantee.” In reality? I got a bait-and-switch disaster.
From the second I joined, the onboarding process forced me to create initial ads I wasn't prepared to create (and didn't want to create upon sign-up) and instantly burned through my monthly downloads - with no ability to bypass the screen and come back later, taking my time to create the ads I wanted. All I wanted to do was make a purchase, print a receipt, and go away, taking my time to go through everything at another time. But I literally could NOT do that. I was stuck creating ads on the spot and had to choose from limited, generic options, with no creative control in the process.
I reached out to support multiple times for help and despite the supposed VIP access as a Founding Partner, I received slow, unhelpful, and dismissive responses. The whole system was clunky, difficult to navigate, and far from what was promised. Everything was designed to upsell you to a higher plan.
The final straw? I asked to cancel and got double-billed instead for one year of membership. I spent an entire week chasing down refunds, trying to get clear answers, and navigating the mess they created. Hours of wasted time.
Sadly, none of their promises lived up to the reality. The entire platform is geared towards pushing you into a done-for-you service at $1,500 per month. The do-it-yourself platform is not ready for prime time. It’s overhyped, overpromised, and underdelivers in every way that matters. So, if you value your time, money & energy, stay far, far away. I opted to design my ads on Canva using their templates and bought Adsby instead. It was a way better route to go to accomplish the same thing.
Response from IconMay 17, 2026
Bonnie, our deepest apologies for this frustrating experience. We are really sorry for this.
We created way too much friction in onboarding. You should not have gone through forced actions just to complete signup or access your receipt. The double charges and refund delays were also embarrassing oversights on our end. This is not the experience we want anyone to have and we really dropped the ball on our support flow here.
Moreover, we underdelivered in ad quality because we relied too much on AI. We’ve since made significant changes - we now work with real human creators and incorporate human review throughout the creative process.
If we haven't refunded you in full already, please reach out to [email protected] and I'll personally make sure it’s processed today. Would love to make this right for you whenever you're ready.
- Kennan (Founder)
NM
Nicolas M.
Terrible software which doesn't work at…
Terrible software which doesn't work at all
Response from IconMay 17, 2026
Nicolas, we are so sorry for the frustrating experience.
To be blunt, the AI tools fell short in output quality and did not meet the quality standards we promised. We’ve shifted to a model where real humans are involved throughout the entire creative process. Ad quality has drastically improved ever since.
Icon is in a much better place now and we'd love to show you how much we've fixed :-)
- Kennan (Founder)
