At Hairqare, we're turning the haircare industry on its head. Instead of selling products, we teach women how to solve hair loss, thinning, and damage through personalized, science-backed education. Created by Sarah Tran, Hairqare offers online programs that help you understand your unique hair profile and build routines that actually work. Through our 14-Day Challenge, you'll learn the fundamentals of holistic haircare and start seeing results within weeks. Ready to go deeper? Our Hairqare Lab program dives into advanced techniques, from crafting custom DIY products to building complete transformational routines. Because beautiful hair isn't about finding the right product – it's about understanding what your hair truly needs.
Hairqare (hairqare.co) has 1,467 customer reviews on Five Star Index, with an average rating of 4.8 out of 5.
Also known as
hairqare.co
Website
hairqare.co
Category
Wellness & Spa
Location
Sheridan, Wyoming
Listed on Five Star Index
2026
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The company replied to 10% of reviews.
Latest
Most recent review: October 2026.
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The challenge provided a good hair journey for someone who suffers from their hair and doesn't know where to start. As a college student, it's hard for me to keep up with stuff that is not related to college. However, this challenge was not time-consuming, and the information is on the right base (for a starter). Although Sarah mentioned in many videos, I would prefer to have a few recommendations since it was challenging until today to find suitable products (sulfate shampoos and hair creams). From Sarah's point of view, I somehow understand that she doesn't want us to be stuck with certain products since we all live in different countries (but I wish to have a few suggestions :D). Overall the experience was unique I feel now I can talk about my hair more confidently, and I can appreciate my hair more.
MF
Marina F.
It was very interesting and the…
It was very interesting and the community was great. Really learned a lot and would recommend this 14-day-course.
VA
Vasilena
Great team!
Great team!
Sarah was very kind and friendly, very intelligent and I learned a lot because of her course, especially about interesting stuff like how silicones and sulphates work. Thank you! Her support team was also very polite towards everyone!
AS
Anja S.
False advertising
I would say this product was falsely advertised. It is stated to teach you all these amazing things and to transform your hair but basically the whole purpose of these two weeks are for her to sell her more expensive product (a 5 week program), she keeps on saying how "uhh so sorry we won't have enough time to cover this", but some videos are 4 minutes long, some tell you hey, exercise and hey meditate. We all know that already...
Anyhow not to rant on, I highly do NOT recommend. There are only two videos that are worth anything in the entire program.
Response from HairqareSep 22, 2020
Edit 22/09/20:
Hi Anja, It appears that you have just enrolled into the 5-Week Hair Growth Lab Program a day after I responded here. I didn't get a reply from you so I'm a little confused. Was this a misunderstanding or an initial reaction which does not represent how you feel anymore? Please let us know as we would love to close this case knowing that you are happy :)
Original response below:
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Hi Anja, I'm so sorry to hear you are disappointed with the challenge. This is our first negative review here, and the entire team are excited to embrace this to make our service even better so that no one walks away disappointed like yourself. This response will be long, and we just want to thank you in advance for sharing your feedback. We just hope that you can offer us some more constructive feedback. I know you don't recommend the challenge, and that's totally fair. The challenge is not made for everyone, and I believe we share the same goal: helping other people decide if they should make the investment into the challenge or not.
Could you please share the parts where we falsely communicated what is offered in the challenge? We have no intention to mislead our customers whatsoever. If you could point us to that, we will immediately take action and work on communicating our offer better. The last thing we want is for any of our customers to feel mislead.
From what can see, the challenge is advertised as a two-week program that offers you 3 assets for better hair: a cleaned up haircare routine, a diet makeover and a morning routine. Along with that, we promised bonus resources to help you complete the challenge: 14 day video trainings, workbook, sulphate and silicone guide, haircare blacklist, lifestyle manual, meditation app, community, DIY haircare guide, etc. All of these resources are then delivered to you throughout the 14 days on our learning platform.
Can you tell me if any of this did not come across in our advertising and where we could improve this?
We also advertise the challenge as an entry point into holistic haircare, where you ditch your useless products to achieve better hair in 14 days. Additionally, we have done our very best to clearly communicate exactly what we offer and who it's for on our website and in our emails. From stating that the challenge is an introductory program, to labeling the resources as "Beginners Guide to ________", and stating that the challenge is best for less severe hair problems and that you can't expect miracles in 14 days. We also communicate that there are short-term wins, but most results are long-term as they are lifestyle-based.
If you feel like any of this is not clear, please let us know and we will definitely work on communicating this better. It's incredibly important to us and helps people figure out if it's right for them or not.
We also say if you have less serious issues such as split ends or dryness, then the challenge is going to be enough for you. We say that you are open to explore our advanced resources should you see fit. The 5-week program exists solely for women with more serious issues which are affecting their self-confidence. There are some women who join the challenge who've been suffering from hair loss or scalp issues for decades who may want to go further, and that's what the 5-week program is for. We also clearly communicate this when we advertise the program at the end of the challenge. We say that it is not for everyone, and you have to decide for yourself if it's even the right thing for your situation.
I thought this was important to communicate but do you feel like I should have repeated it more (and in more places) to get the message across? Did you personally miss this detail? I say this in emails, in the video and it's a response our customer service team is trained to provide as well. Do you think maybe we should include it in more places than that?
When I read your review, you wrote that I said "uhh so sorry we won't have enough time to cover this." It sounds like you are making it out to be like I didn't have an answer or a reason to say this except for to sell the advanced program. I would never say "sorry we don't have time" and leave it at that. I always explain the complexity and the commitment hair requires and why it wouldn't fit into the challenge. Please correct me if I'm wrong on that or if I misunderstood.
If I didn't misunderstand that, then I just want to say that it's simply not true. I say that we can't fit all of this advanced knowledge into the challenge with 100% conviction and I 100% stand by the reason why. Most women in the challenge wouldn't find it relevant for their hair problems and find it too much for their hair situation.
We have a team of scientists and specialists who help bring this 5-week program to our customers. We provide very specific and specalised knowledge and solutions and ot's a hell of a lot of work for us to deliver this service. It involves so many different specialised fields of study. We have to keep the classes small so that each expert has enough time to give each student the attention their hair deserves because haircare is such a delicate science. Everything in the 5-week program goes really deep, and it couldn't possibly fit into a fun and fast-paced 14-day self-care challenge. I communicate this too.
So when you say that the purpose of the challenge is to just to sell our 5-week program, that's honestly just false. We'd love to help as many students as possible, but the last thing we want is for thousands of students to join the program. Our team would be completely overwhelmed and the service we provide would suffer. That's why it's so important to us to communicate who it's for or who it's not for so we don't waste our time or our customers' time.
Sometimes there are edge cases, where women with less severe problems end up joining the advanced program anyway, as they really enjoyed the self-care and want to continue their hair journey for the fun. There are many reasons why someone would choose to join or not join the 5-week program and it's really personal to you and your circumstances.
Again, this is our first negative review here, and we hope for constructive feedback! I know this response was long, but it was worth writing and we hope it invites anyone reading on to provide feedback if they feel unsatisfied with our service.
Our business and community is built on self-love, self-growth and self-care. All we want is to build something that can help women feel confident and beautiful and the last thing we want is to mislead or waste your time. The majority of our customers report that they received much more than advertised and are very happy with their investment in the challenge. We know we can't make everyone happy, but we hope we can make as many happy as we can or least least help others make the right decision for themselves :)
Thank you again for your feedback and helping others figure out if the challenge is the right fit for them. Please feel free to email me directly at [email protected] with any additional feedback on our advertising and we'll tend to your request immediately! 💜
AV
Ana v E.
I would give it a 5-star rating but …
I would give it a 5-star rating because this is really a useful course every woman should go through. It delivers a lot of valuable information and aha-moments and it is fun to do. The shampoo that you make according to clear instructions is really, really good. For this reason alone it is worth every penny.
However. If you would like to participate in the giveaway, be prepared. There are a lot of things to do at the very end of the last day and very little time to actually do them. You need to have good technical skills to act fast. This is why I had to give 4 stars.
AH
Assia H.
A nice kickstart!
Anyone who has no clue about haircare should follow this challenge! I really enjoyed the challenges because they guide you through all the elements which are important to have healthy hair. It is an holistic approach which is also great! You get instruction videos, a workbook, manuals, 1month free access to a paid app. The only downside is that there was no in depth explanation about how to treat your specific hair type/hair structure, but it is definetly a good way to kickstart your new hairroutine!
NM
Nara M.
Loved the challange
After many attempts to better my hair problems (mostly hair loss) including medical aid, natural supplements, expensive products, and topical treatments I found the going back to the basics was the answer for me. This challenge just paired perfectly with my current approach and I'm really happy with what I've learned through it.
RS
Rama Subhashree S.
Amazing 2 week challenge
The 2 week challenge was so informative and inspiring on how to go about the hair care journey. Best thing that has happened to me this year. Other programs and guides look a bit expensive so i'm a bit sad about missing out stuff. Really looking forward to joining 5 week program!