Groove PillowsAt Groove Pillows, we believe that a good night’s sleep is essential for both physical health and overall well-being. Our mission is to create pillows that genuinely support your neck and spine, reducing discomfort and improving sleep quality. Unlike traditional pillows, our designs are carefully crafted with ergonomics in mind, featuring a unique groove and raised sides to ensure the correct alignment whether you sleep on your back or side. Every Groove Pillow is made from high-quality materials that are both durable and comfortable. We understand that no two sleepers are the same, which is why our adjustable 2.0 version allows you to customise the height and firmness to perfectly suit your personal needs. The original Groove Pillow, with its thoughtfully designed groove, ensures your neck stays in a natural position throughout the night. We also prioritise our customers’ experience beyond the pillow itself. Our dedicated customer service team is always available to answer questions, provide guidance, and help you get the most from your pillow. Thousands of satisfied customers have shared how Groove Pillows have alleviated neck pain, improved posture, and helped them wake up feeling refreshed. At Groove Pillows, we don’t just sell a product—we provide a solution that supports healthier sleep and a better life. Every pillow comes with a 100-day trial, giving you plenty of time to adjust and experience the benefits yourself.
Groove Pillows (groovepillows.com) has 195 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.
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John
This is the second one of these I've had. It was worth buying another, they work brilliantly for neck problems, I've had 2 cervical fusion operations. Since I'm now suffering with sleep apnoea and wearing a CPAP mask, I do have a slight problem with the pillow being a little soft when I move on to my side. CPAP and sleep Apnoea aside, this is a brilliant product
Carly A.
Zero neck pain in over a year I used to wake up with neck pain, have neck spasms, and really tight traps all the time for years. It was frustrating and difficult to get to the bottom of this pain relief. Ever since I've used this pillow for the last 14 months I haven't had a SINGLE INSTANCE of neck pain, and my traps are way more relaxed. I bought one for my husband at the same time, and he was skeptical at first but gave it a try as well. His experience has been the same! I think keeping my head in neutral position all night finally allows my body and muscles to relax and recover each night. My husband and I will not share our pillows with anyone, because we cannot go a night without it. Absolutely worth every penny.
Debby M.
I love these pillows ... really miss them whenever we are away from home. Soft and comfortable - not at all hard like some other pillows I've tried that are like sleeping on a brick!
Kristin P.
The adjustable cervical pillow works perfectly with my new mattress. I like that you can remove parts of it to fit your comfort needs. I would recommend this pillow.
J P.
Suffered from neck pain on and off for over 20 years and tried other ergonomic pillows with some success. Latest problem was a trapped nerve which really affected neck, shoulder and arm. Thought I would try another pillow just incase it would help. Groove pillow is better than last ergonomic brand which I had persevered with for 20 years. Neck feels well supported, while it is soft enough against the back of my head. Also more reasonably priced than my last brand. I would recommend a try as it’s not a lot of money wasted if it’s not for you.
Mohammed E.
I have had thr pillow for a month now and its very good..doesn't loose height and supports my neck well
Jackie
After seeing many adverts for the Groove Pillow, i was sceptical but i have had many good nights sleep and it has almost eradicated my neck stiffness.
Andrea
I decided to purchase the original Groove pillow after researching many brands. I am a side sleeper and was aware of constant tossing and turning (using 2 standard pillows) during the night and more often than not waking up feeling tired and with a sore neck. I also tend to snore. It took a few nights to adapt to the Groove pillow, but I have to say my sleep is definitely more restful and I don’t wake with a sore neck. Only 4 stars as it doesn’t seem to alleviate the snoring which I hoped it would
Response from Groove PillowsMar 3, 2026
Hi Andrea, Thank you so much for sharing this. We are genuinely pleased to hear that your sleep feels more restful and that you’re no longer waking with a sore neck. That tells us your cervical spine is likely sitting in a much healthier, more neutral position overnight. For a side sleeper, that’s absolutely key. Regarding the snoring, it’s important to understand why a pillow can help but not always immediately. Snoring is usually linked to airway restriction. When the head and neck are properly aligned, the airway can open more naturally, which may reduce snoring over time. However, if snoring is influenced by factors such as nasal congestion, jaw position, tongue posture, weight, or sleep stage, a pillow alone may not completely resolve it. In our experience, when alignment improves first, the body then gradually adapts. Muscles around the jaw, throat and neck begin to relax differently as your posture improves night after night. For some people, that change is noticeable quickly. For others, it takes a bit longer as the body settles into its new positioning. You’ve already experienced reduced neck pain and better quality sleep, which is a strong sign that things are moving in the right direction. I’d suggest continuing with it for a few more weeks and monitoring whether the snoring changes gradually rather than expecting an overnight shift. Thanks again for taking the time to leave such thoughtful feedback. Best, Groove Pillows Team
