PJB
HAA is a secure company to buy and…
HAA is a secure company to buy and store precious metals. Highly recommended!

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has 287 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.
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Investments & Wealth · NEW YORK, New York
Excellent

Investments & Wealth · New York, New York
Excellent

Investments & Wealth · Manhasset, New York
Excellent

Investments & Wealth · Greatneck, New York
Excellent
287 approved reviews, newest moderated first
PJB
HAA is a secure company to buy and store precious metals. Highly recommended!
Joe
Simplicity
John B.
I have been using Hard Assets for several years and thier service has and continues to been excellent. I highly recommend Hard Assets for your investment needs.
Response from GBI Direct (Formerly Hard Assets Alliance)Feb 26, 2026
We thank you for your many years with us John!
Thomas C.
I am happy with Hard Assets Alliance it is relatively easy to invest in coins and have them stored. I recently sold some coins and it seemed to take a relatively long time to get a check but otherwise great
Josh S.
Your client representative helped me to purchase a series of gold items during trading hours with funds that I had transferred in and she was quite patient, knowledgeable.
Jay H.
Sydney understood my needs and met them in a prompt, professional way.
Penelope H.
User friendly, easy to understand app experience. Great selection of purchase and storage options. Prices are not super competitive on purchases.
Marvin F.
Simple platform to use.