GBI Direct (Formerly Hard Assets Alliance) Reviews | Read Customer Reviews of gbidirect.com

GBI Direct (Formerly Hard Assets Alliance)Reviews of gbidirect.com

4.4287 reviews
Investments & Wealth
485 Lexington Avenue, Suite 304, New York, New York

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GBI Direct (Formerly Hard Assets Alliance)

About GBI Direct (Formerly Hard Assets Alliance)

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.

GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has 287 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.

Also known as: gbidirect.com
Website: gbidirect.com
Category: Investments & Wealth
Location: New York, New York
Listed on Five Star Index: 2026

About these reviews

Replies: The company replied to 32% of reviews.
Latest: Most recent review: October 2026.
Edits: Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score: This company cannot pay to remove reviews or change its score.

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GBI Direct (Formerly Hard Assets Alliance) reviews

287 approved reviews, newest moderated first

customer
May 28, 2026
The call was answered quickly and the…
The call was answered quickly and the representative was knowledgeable and answered my questions quickly.
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Felicia O.
May 27, 2026
I have always received quick response…
I have always received quick response and everyone I have dealt with especially Jenelle was so helpful and pleasant. I won't hesitate to call on your company for any further help.
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Neal W.
Apr 2, 2026
spam machine
spam machine. wont honor unsubscribe request
Response from GBI Direct (Formerly Hard Assets Alliance)Jul 7, 2026
Hi Neal, sorry for the frustration. Every email includes an unsubscribe option except account transaction emails, like login location alerts, trade confirmations, and shipping notifications. Those are kept intentionally minimal and are there for your security and to keep you informed on order status, so they can't be turned off. If you're still seeing marketing or promotional emails after unsubscribing, let us know and we'll make sure that's corrected right away.
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Jack S.
Mar 26, 2026
I would like GBI to explain how account…
I would like GBI to explain how account valuation works. More specifically…….. every time I check account value, it is always lower than yesterday. Even if gold is up $100 today, my account is valued lower than yesterday. Why is this ?
Response from GBI Direct (Formerly Hard Assets Alliance)Mar 26, 2026
Hi Jack, happy to explain. You may be looking at the historic graph rather than the live pricing. The graph on your portfolio will show the valuation according to the close of the live market price yesterday. When you click into your holdings you can view the actual sell price according to the live market today.
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Rick H.
Mar 26, 2026
when I joined I made a mistake in the…
when I joined I made a mistake in the customer/password section. I sent an email or filled out a form asking for the account to be cancelled and all info deleted. Once that was done I would resign up. Got no response and account is still there. It took a lot of work to rectify the situation with other companies sign ins. Since then I have been forced to use other companies for the services was going to use from you. Don't know what the date was.
Response from GBI Direct (Formerly Hard Assets Alliance)Mar 27, 2026
Rick thank you so much for allowing our team to speak with you regarding this case from years prior. We were so grateful you allowed us clear things up. Samantha
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Leigh
Mar 24, 2026
Easy website to work with.
Easy website to work with.
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James T.
Mar 21, 2026
Very easy to fund my account
Very easy to fund my account
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Mike
Mar 21, 2026
Keeps me informed of issues related to…
Keeps me informed of issues related to my metal investments
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