GBI Direct (Formerly Hard Assets Alliance) Reviews | Read Customer Reviews of gbidirect.com

GBI Direct (Formerly Hard Assets Alliance)Reviews of gbidirect.com

4.4287 reviews
Investments & Wealth
485 Lexington Avenue, Suite 304, New York, New York

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GBI Direct (Formerly Hard Assets Alliance)

About GBI Direct (Formerly Hard Assets Alliance)

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.

GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has 287 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.

Also known as: gbidirect.com
Website: gbidirect.com
Category: Investments & Wealth
Location: New York, New York
Listed on Five Star Index: 2026

About these reviews

Replies: The company replied to 32% of reviews.
Latest: Most recent review: October 2026.
Edits: Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score: This company cannot pay to remove reviews or change its score.

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GBI Direct (Formerly Hard Assets Alliance) reviews

287 approved reviews, newest moderated first

Thornton
Feb 2, 2026
Simple purchase process
The purchase process is simple and problem free. Buy prices are above going rates, however, the mark-ups may be typical. Have not experienced the selling process yet.
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Kim C.
Feb 2, 2026
Easy to work with
Easy to work with. Transaction setup was simple, accurate and money transfers were always on time. Good online reports showing balances and past/current activities.
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DONALD J.
Jan 31, 2026
Very good service with knowledgeable…
Very good service with knowledgeable people who answered all my questions.
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Denise Al Halabi L.
Jan 31, 2026
The HAA/GBI Direct Team are awesome
The HAA/GBI Direct Team are awesome. The app and the website are so easy to use and the asset can be delivered or vaulted. I have done both with zero issues. My favorite aspect is their seamless ROTH IRA, which is backed via Equity Trust with real Au and Ag. Spectacular service, partners, and commitment to excellence.
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RUSS S.
Jan 30, 2026
It has always been exemplary.
It has always been exemplary.
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Julian R.
Jan 30, 2026
I don't like how you don't provide cost…
I don't like how you don't provide cost basis and you cannot select which lots you want to sell. Furthermore, your premiums on the buy then sell are egregious. I plan on selling at some point my entire porfolio and going somewhere else. Travis, is great, so this is not an evaluation of him.
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Russ S.
Jan 30, 2026
I don't like how Metalstream trades are…
I don't like how Metalstream trades are handled. I sold silver and that trade was immediate. I wanted to buy gold and that was delayed until the 23rd I think. In the meantime, everything went up and I basically lost money in the process.
Response from GBI Direct (Formerly Hard Assets Alliance)Feb 9, 2026
We appreciate this feedback Russ! Metalstream currently handles sales immediately but processes purchases once a month as that is our automation. This is a tech limitation we're working to eliminate. Your input is helping us prioritize continuous purchasing capability so clients aren't locked into monthly dates. Thank you for sharing what needs improvement.
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MARK G.
Jan 30, 2026
The Hard Assets Alliance platform is a…
The Hard Assets Alliance platform is a great place to purchase a variety of precious metals products at a competitive price. Purchases and sales are processed quickly, and safeguards are in place to ensure the security of investor assets.
Response from GBI Direct (Formerly Hard Assets Alliance)Feb 12, 2026
We’re so pleased that you feel confident in the security of your account! Protecting our clients’ assets with trusted vaulting partners and strict security protocols is something we take very seriously.
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