Barry Andrews B.
Quality and Comfortable Underwear
They make quality underwear that’s very comfortable to wear. They last a long time so you definitely get your money’s worth.

"Ethika® - With You Everywhere™ Ethika, Inc. is a leading lifestyle brand based in San Clemente, CA. Since its founding in 2001 Ethika has become a dominant force in America’s competitive apparel industry. Ethika’s apparel includes lifestyle, performance, and premium underwear with unique collaborations with artists, athletes, and designers. Ethika has expanded from its notable men’s underwear line to include men’s, women’s, and kid’s underwear, athleisure, loungewear, hoodies, hats, beanies, and accessories.Ethika and its team are determined to live life, innovate, and work hard, all while staying true to its greatest asset – the FAMILIE."
Ethika (ethika.com) has 93 customer reviews on Five Star Index, with an average rating of 2.1 out of 5.
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93 approved reviews, newest moderated first
Barry Andrews B.
They make quality underwear that’s very comfortable to wear. They last a long time so you definitely get your money’s worth.
Britney L.
Great sales for Black Friday but when I order 6 mystery styles and get technically 3 because they sent me 2 of each design. 😒 annoyed… but quality is always great
Teresa J.
I have been ordering on Black Friday for the past 8 years and over the past 3 years things have really gone downhill. I usually order a combination of their Men’s Staple Mystery Underwear & selected $10 Staple Underwear. They have a disclaimer when ordering the Mystery Underwear that duplicates are possible. In previous years I have received duplicates but it gets worse each year I order. This year I ordered 14 of the Men’s Mystery Staple & I received 14 of the exact same underwear. I couldn’t believe that not even 1 was different print or pattern. Oh and of course all Mystery Underwear purchases are final sale. I was extremely disappointed so I reached out to customer service & explained to the representative how ridiculous it was that I received 14 of the exact same underwear. She said she would be able to do a 1 time courtesy exchange on my order. She explained that she would be setting up a pickup for the order and I would receive a new order confirmation email that same day. Well 3 days later and I have yet to hear anything via email or otherwise. So basically she just fed me some B.S. and that was it. I spend $100’s of dollars a year with this company and after this experience I will never spend so much as $1 more dollar. If I could give then no Stars I absolutely would.
Response from EthikaDec 12, 2025
Hi Teresa, Thank you for your review. I do apologize for your experience with our mystery sale. We do try our best to add variety to these orders and it is clear that we missed the mark on this one. Since mystery items are considered to be final sale, we are not able to refund the items but we do offer a mystery exchange for duplicate items. Unfortunately, with this current process, we do not have a pre-paid label that would be offered to ship the items back, but we do cover the shipping to get the new order back to you as quickly as possible. We are currently reviewing our internal process for our mystery sale to see how we can improve this for all of our customers. We do apologize again for the duplicate items.
Jean D.
I have sent emails and tried going to their site, I was on text hold for an agent that never came for over 1/2 an hour. I disconnected after 45 minutes of no activity. Tried to find a phone # with no success either. I was sent a $40 discount email from Ethika after spending well over $100. I tried to use the discount on sale items but it wouldn’t apply. Normally a discount mentions an amount you need to spend or eligibility requirements, this didn’t. There was a red asterisk that I couldn’t get any info or find and info elsewhere in the email. Come on, Ethika! Do better!!!
Response from EthikaDec 12, 2025
Hi Jean, Thank you for sharing your review! I do apologize for the extended wait times this holiday season, as with an influx of orders, we do see tickets pick up as well. We do post a notice on our site that only select codes will be eligible during the sale. I do apologize that your code was not eligible, but this is common for sales across multiple brands. We would be happy to honor your code in the future on any non-sale order. Thanks!
Greg J.
Ordered 4 pr.of Ethika for my grandson on Black Friday sale. My credit denied for some reason. Plenty of credit line. Used another credit card which went thru fine. Started getting emails that they were cancelling my order as per fraud dept. and wanted me to send them all kinds of info. even though the second card processed and showing on my statement. Told them all this but they insisted on this info. Told them for my security I wasn't sending pictures of my statement, credit card,etc. they cancelled my order and said I will receive a refund in 5-7 days. UNBELIEVABLE. Please stay away from this company.
Response from EthikaDec 12, 2025
Hi Greg, Thank you for your review, and I do apologize for the trouble you went through while placing your order. I looked into this and do see that while the orders were flagged for fraud by our system, our team was able to approve the orders. Our system may automatically flag orders based on a number of different variables. You did receive an email letting you know that the order was flagged, but I am not seeing any cancellations against your account. Thank you for your understanding!
T W.
Terrible customer service!! I bought 5 pairs of boys underwear. Unfortunately, they were the wrong size when i got them. I sent them right back never worn, tags on and all. They confirmed they received the underwear back but are refusing to send me a refund or the right size underwear. I even asked for them to just send those back they said no. They just took my money! Terrible!!
Response from EthikaOct 6, 2025
Hi there, I am sorry about the experience you had with your team. Unfortunately, I was not able to find your order with the information in the review, but please reach back out to our team, and we would be happy to look into this for you. It may have been that the items were not processed by our warehouse at the time of the inquiry, which is why the customer support team was unable to issue a refund or exchange. Thanks!
Edna
If I could give them 0 stars I would. I ordered on April 9, 2025. Today is April 28th and I still haven't received my order. I made 2 different orders. One was my child's card and the other was PayPal. I got a refund from PayPal expeditiously. My other refund is still pending. I thought I had a great deal but I'm assuming it was a SCAM. DO NOT ORDER FROM THEM!!!
Response from EthikaAug 8, 2025
Hi Edna, I do apologize that you feel you were scammed by us. We would love to be able to look into this further for you if you could contact our customer service team. Thanks!
Maria L.
I was hesitant to purchase a few items from the Ethika website because of all the bad reviews on people never getting their order or it taking months. I normally buy the boys’ underwear from the Zumies website but I bit the bullet and took advantage of their sale last month where boys underwear were $8 each because I couldn’t resist. I spent about $115 and the order came within a week! I ordered on a Thursday and received them the following Thursday. I will be buying off the website directly from now on.
Response from EthikaAug 5, 2025
Thank you so much for giving us a shot—we’re glad we could prove the experience right! 🙌 We totally understand your hesitation, and we’re thrilled to hear your order arrived quickly and everything went smoothly. Can’t beat that $8 deal! We appreciate your trust and look forward to delivering for you again soon. Thanks for being part of the Ethika familie! —The Ethika Team