KLW
Target vulnerabilities within their customers to drive sales
At the start of my ADHD journey and really struggling, Effecto came up as a targeted ad with a quiz to start the process to see what might help me. Cue dozens of daily emails, each with free gifts, countdown timers, dropping prices, threats of plans disappearing forever. For someone experiencing difficulty with executive function, feeling overwhelmed and struggling to plan this really triggered every nerve in me making me feel highly stressed, panicked and unsure what to do. Not to worry, have your plan for 14 days for £1... sounded fine so I paid. 14 days later over £70 goes out my account though my bank were quick to block it as potential fraud. I quickly accessed all the emails and not one mention of any subscription or ongoing costs. As a result I reported it to my bank, reported it to PayPal and also raised a complaint with Effecto. A very quick response to say they are happy to close my account but that I am not getting my money back. I have tried escalating my complaint as the very tactics they use are not simply harsh selling tactics but purposefully designed to target the vulnerabilities of people with ADHD (the very group they claim to be helping) but have yet to receive a response. I am now considering contacting Trading Standards about this practice. I cannot comment on the usability of the app, procrastination and all that. I can only comment on the horrendous sales tactics using vulnerability to fuel profits (those subscription costs are so high!). UPDATE: the company has offered a 50% refund while simultaneously accepting a 100% refund via PayPal and closing the case. However, my research has shown they are contravening the rules set up by the ASA and CMA and are also in contravention with The Equality Act. I will be raising this with Trading Standards, ASA and CMA. I would urge anyone else affected to look in to doing similar.
Response from EffectoMar 10, 2026
Dear KLW, We are sorry our promotional emails and countdown timers felt overwhelming. At Effecto, we are actively working on improvements to our communication to better support users. To assist with your chargeback, please email [email protected] with your account email and, if possible, the order number. Sincerely, Effecto Team



