<349,348 customers. EuroDirect is an extension of one of the largest Taiwanese manufacturing plants for European automotive electronics. EuroDirect was created to better serve customers in western markets such as the United States and Europe.EuroDirect manages one other brand, BimmerDirect, under it's portfolio. The main wesbite for EuroDirect is BimmerDirect-Taiwan.com.
Bimmerdirect - EuroDirect (bimmerdirect.com) has 67 customer reviews on Five Star Index, with an average rating of 3.6 out of 5.
Also known as
bimmerdirect.com
Website
bimmerdirect.com
Category
Auto Parts & Wheels
Listed on Five Star Index
2026
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The company replied to 87% of reviews.
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Most recent review: October 2026.
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Edit: after more than 3 months after ordering i have my navi installed, finally. Overall, i spent about 200euros in taxes and logistics out of my pocket but i also have the old navi that came back from USA ( they did not pick it up ). So i guess i ll have to sell it on secondary market to recoup my wasted money. I have edited the stars aswell from 1 to 3.
They sent me the wrong product and the whole procedure to return and replace is a hassle because it's an export since im on a different continent, i had to pay transport/export taxes and apparently DHL told me they refused to pay some sort of tax for it to get received and it's coming back now, where i will have to pay another 20+ euro tax on top of the 125 euro transport i had to pay to send it back.
On top, they said they'd reimburse me the transport tax i had to pay and i didn't receive any money back. All for their mystake, so far about ~150 euros wasted.
MI
microstar
Just a generic Sunplus 8368 board..
I'm an electronics engineer specialising in automotive systems and was asked to examine a Linux-based 'BimmerDirect' headunit supplied to a customer for installation into a BMW (NBT architecture).
I first took a look at the supplier's website which, quite frankly, is full of nonsense and misleading statements about having their own factories and criticism of other suppliers etc etc. Its a bit bizarre to say the least.
The 'BimmerDirect' unit turned out to be just a generic board based on the SPHE8386 an ARM-Cortex based System-on-chip (SoC), designed for automotive applications, from Sunplus Technology of Taiwan. It runs a version of Linux 4.9 This is essentially the same 'white label' product that appears under a huge variety of reseller names such as Road Top, Autoabc, PEMP etc. and available on AliExpress, Ebay and through numerous other sales channels. I believe the source manufacturer of these boards is Shenzhen Route Electronics in Mainland China.
There is essentially nothing wrong with these units when installed correctly, but don't overpay and don't get taken in by all the sales guff and the five star reviews (mostly from reviewers who only made one review.....).
Response from Bimmerdirect - EuroDirectFeb 19, 2026
You have made many mistakes/inaccuracies, showing you are not qualified in Computer Science.
#1 - To begin, Electronics Engineers do not often work as Radio installers. They formally work as engineers in labs creating electrical systems. if you are working in an automotive shop conducting radio installations, you are not an EE. If you have a Computer Science / Computer Coding credential, you can submit it to us and we will correct this. Otherwise, that statement is not logical.
It is likely that you may have become upset at the fact we inform customers to simply purchase equipment on their own from their selected source rather than instead of from automotive shops. Especially in the UK where we recieve hundreds of messages a month from UK shops performing questionable actions. You are in the UK.
If you are conducting installations on vehicles, which it is verified that you are, this is the expected negative jerk reaction.
#2: If you were a real Electrical Engineer in Computer Systems, you would know that Taiwan produces the best chips in the entire world. We are a Taiwanese HQ company and logically use Taiwan chips.
SUNPLUS are ARM-based automotive / appliance chips which are common in many automotive electronics and industrical equipment. This is because they are reliable and can not be reverse-engineered or hacked compared to other ARM chips.
Don't you think this is common sense and important when we are already competing with various Chinese/Taiwanese manufacturers who produce similar product?
If you were a EE, you would have already known this.
It is clearly stated that LINUX devices are ARM based SoC + APIX on the product website, alongside the RAM. Nothing is confusing or misleading about this.
#3: RoadTop and AUTOABC are both SHENZHEN-based operations. They manufacture their own equipment/firmware/etc. PEMP is EU reseller.
Neither RoadTop or AUTOABC use the same firmware or PCB board.
They both have their own firmware, UI and hardware they use. None are interchangeable.
"Shenzhen Route Electronics in Mainland China" does not produce PCB boards for us, the other two chinese manufacturers, or in general. Thier own website clearly tells you this.
You also seem to not know the theroretical difference between mere PCB printing and PCB design. Mere PCB printing is not the same as full PCB engineering. How does an "EE" confuse the two?
#4: LINUX 4.9 is a base version of LINUX. How someone programs the OS to operate, look, feel, etc. is up to the programmer/engineer in studio environment. You should again know this as "EE", correct?
#5: You are not an Electronics Engineer. An Electronics Engineer would have known the basic computer principles above.
If you are conducting installations on vehicles, which it is verified that you are, this is the expected negative jerk reaction when we tell customers to purchase equipment on their own rather than from shops like yours.
Will await your electronics engineer project portfolio and CS degree for correction and review.
PS: It is common knowledge that we highlight desperate shops like yours often in the emails we send to customers to avoid them purchasing equipment from shops.
In that same following email chain, we offer them a link to provide reviews here. Some are good, some are bad. Most outside of UK do not use TrustPilot so we must link them here.
Sorry to hear business is not well or you are angry we inform customers to buy thier own equipment, but leaving nonsense accusations isn't the best way to build relationships.
In the time it took you to write silly nonsense, you could have messaged us directly to obtain customizations like custom boot logos, custom apps, discount pricing, etc. which could have helped your own business. You could have also navigated to "downloads" page and see we write custom firmware / applications which is something no one other than manufacturers can do.
Instead brain power was not used.
Regards
Xiang