<349,348 customers. EuroDirect is an extension of one of the largest Taiwanese manufacturing plants for European automotive electronics. EuroDirect was created to better serve customers in western markets such as the United States and Europe.EuroDirect manages one other brand, BimmerDirect, under it's portfolio. The main wesbite for EuroDirect is BimmerDirect-Taiwan.com.
Bimmerdirect - EuroDirect (bimmerdirect.com) has 67 customer reviews on Five Star Index, with an average rating of 3.6 out of 5.
Also known as
bimmerdirect.com
Website
bimmerdirect.com
Category
Auto Parts & Wheels
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 87% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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I ordered an MMI+ Box Kit. At first, the seller was very communicative and told me the package was being held up by customs and would be resent. However, nothing happened afterward, and I eventually stopped receiving any responses.
This went on for several months, despite me giving the seller plenty of time to resolve the issue. I finally opened a case at PayPal, and guess what, the seller did not respond to that either...
After escalating the case to PayPal, they closed it in my favor, stating that the seller's tracking information was invalid, and issued me a full refund.
Based on my experience, I strongly advise against ordering from this shop. If you decide to take the risk anyway, I would strongly recommend using PayPal for buyer protection.
JP
Jack P.
*********** SCAMMERS ************
*********** SCAMMERS ************
Bought apple carplay months ago, they said it was sent but never sent it and said it was lost so supposedly sent another which they provided tracking details for and guess what over a month later and still nothing.
HAVE HAD NOTHING BUT ABUSE FROM THE SUPPORT STAFF. AVOID AT ALL COSTS
SCAM SCAM SCAM SCAM SCAM SCAM
Response from Bimmerdirect - EuroDirectAug 5, 2026
Friend, we do not "scam". There are thousands of persons who order and if a situation occured then contacting via WhatsApp is best course of action for resolution. Very rarely do we cut contact with customer unless that person has presented abusive behavior towards staff which we have right to do.
I searched your name and and it does not populate a real customer name.
Proof Link Here: (Link)
So what is the order number and real name on the account? We have requested this via TrustPilot and they stated you refused to provide them your real name as well. So what is the real identity or order number?
We see your last name is the same last name as an unstable person who left similar false review a few days ago except now you are using a different profile. That person became abusive towards staff and was refunded which we have right to do. You are not entitlted to our services the same way we are not entitled to your business.
Regards
Li
TP
tony P.
Worst Company EVER...AVOID...
I Left one Star Only because I can't leave none...
These bunch of charlatans are the WORST company I have EVER delt with in my entire life.
AVOID like the plague if you value your sanity,
I originally ordered a Carplay unit from them on March 25th.
I knew it was to come from Asia so waited around 7-8 weeks with No communication from them.
I emailed multiple times but Never got a reply.
I eventually WhatsApp them on June 2nd, again on June 7th before a reply on the 8th.
He said my order was lost 🤷
Said would refund £40 and send order.
10 days later I message again as no refund or tracking available, I was then told he would refund payment and send order for free 🤔
Said I was happy with that after ALREADY waiting for 3 MONTHS 😡
Another 2 weeks pass without contract so I messaged again to be told "I've arranged order to be sent today" along with a tracking number.
Fair enough I think.
Wait Another 2 weeks and message today, as tracking number was just showing as lable created and Not dispatched,
That's when the abuse started, they said "is this a joke, going to send unit for free and your upset"?
Told him I was upset at waiting 4 MONTHS
He then replied "Friend given conversation so far there is high chance you will complain regardless; Ok then I will cancel it and you can go buy one."
4 MONTHS spent Waiting all for Nothing, Then I get ABUSED 🤷
⛔️⛔️...AVOID AT ALL COSTS...⛔️⛔️
Edit.
I would also be wary of their 5 star reviews here as mentioned by a few others as they are nearly all 1st time reviewers...🤔
Edit 2
Hundreds of Thousands of reviews 😂😂😂
Only 63 and 1/3 of them 1 Star...
I was nothing but Polite to you before YOU escalated conversation to Abuse, then you moan when I retaliate...🤷
Whats the saying "don't give it out if you can't take it...🤡
This just proves what loads of others say, probably a one man band, when Customers dare to ask where their orders are they are the met with a barrage of Abuse from YOU.
You can reply to a review in minutes yet you ignore emails for weeks. 🤔🤷
Response from Bimmerdirect - EuroDirectJul 28, 2026
We give you full refund and then offered you free device from factory and you still decide to show you are unpleasant person with such negativity to spread.
Everyone else will be ok.
Unless company pay for fake review, they will only mainly have complaint from energy drain person like you on TrustPilot. Clearly we do not pay anyone any the other three hundred thousands persons are fine with product. If this was case we would have thousand fake review, genius.
PS: You call us “slant eye flip flop wearing ****” but your country build nothing still.
Regards,
Li
HA
Hamish
RACIST company called me Idiot caveman…
RACIST company called me Idiot caveman arab.
The worst experience ever. The most rude, racist customer support I’ve experienced.
They had to order me 3 screens over the course of nearly 3 months as none where delivered… the one that was delivered was incorrect and was missing parts to mount it.
The customer service support was so rude told me to relax after waiting months for a screen that didn’t come.
When the third order was placed I was ghosted for over a week with no confirmation … when I texted to ask him he just said he’s cancelling the order and said…
Idiot caveman arab, Stupid idiot *******, Idiot you are truly born without brain
If they just sent what I ordered right the first time it would be fine.
Avoid this company unless you want serious delays, racist and rude customer service and to waste nearly 3 months trying to get a simple screen.
Seems like a one man band with Ai automation in place to manage everything. Hence why terrible experience and delays.
Response from Bimmerdirect - EuroDirectJul 23, 2026
Almost 400,000+ customer across world from our factory and we still get bottom-feeder persons of society missing brain no matter how we try to avoid.
- You gave us YOUR VIN.
- We sent you the correct screen for YOUR VIN the first time.
- You paid much less for TOP SPEC device than any other customer on earth.
- You requested an exchange for the alternate device type.
- We let you keep old device.
- We input new replacement for you.
- You still complain and harass staff even after he spend hours helping you.
You get the service you deserve because it was what you deserved with your own horrible behavior. Your karma in life will be a terrible one as you will surely manifest it.
Xiang
DA
Damian
Never received a tracking number, shipment confirmation and order itself
I purchased a CarPlay kit from this company on 17th of April after reading about their devices online. I thought it might be a good idea,although I was aware that it's a risky move. I have never purchased anything from them before.
I received an email which they call verification. Basically they tell you if it is an urgent matter, you shouldn't purchased it, but since you already did it means that you should cancel it (I don't even want to know about canceling procedure), they ask you if you are sure that can handle the installation process, you need to convince them, otherwise they probably might cancel the order. They ask you where did you hear about them, so I made a long and detailed email since I really wanted what I thought I would get. I received auto reply about ways to contact them and them and again telling me about huge amount of orders they are having, it's in their auto reply.
It said that it could take up to a five days until they could provide a tracking number.
Today is June 17th and I still didn't get that tracking number. After 3 attempts to find out what is going on with my order (after one month, month and a half and two months), a guy on WA finally told me that it was returned to them because it was denied by customs.
After that moment the guy tried to convince me how these things are normal and I was basically a crazy person for wondering how and why this happened, why I never received a tracking number so that I could know it is in my country at custom, call them and check what's going on. Basically after two months of ignoring this guy tried to be something like a support and completely failed at it simply because he didn't and didn't want to answer me basic questions like why I didn't received a tracking number ir the information that my order is actually shipped at all because I never had any idea if it was shipped or not, if I have been scammed or what,so there was no way for me to react and solve this issue whatever it was at customs. The guy sent me a screenshot of a chat without date where someone says "This customer's shipment was returned because the address requires the customer to handle customs clearance. Should I cancel the order or resend it"
There was no answer on that screenshot and who knows when it happened. If I had this information I could have been able to resolve this issue, but I didn't because I don't have a tracking number and I wasn't contacted by the customs either. There was probably no phone number on the package (from previous experience this is the reason for them to not contact you).
The guy was acting like I disrespected him and I definitely didn't. He never answered my questions and he was still sending messages with basically for me irrelevant information. Now he was ready to chat after I wasted two months and money for which I received an email that it is refunded but it could take up to ten days.
I blocked him at the end, it was pointless. I have sent another email asking for a tracking number because people at customs can't help me without it, they can't check why it was returned. I probably had to pay some import fees and taxes before they could process it. They literally said that there are no reasons why such a device couldn't be imported in my country, so I still don't know what happened.
The only thing that the support guy did was to block all future orders from my country, as he said anyway. All of that based on information I provided above.
So it is on you to decide should you deal with them and take your chances.
They couldn't provide a tracking number for the order which cost me 366,43 €. Imagine that level of responsibility and professionalism.
This was supposed to be a South Korean product but at this point I am pretty sure it's Chinese and that would get the same thing on Ali express, which was never the plan.
My suggestion would be, just don't, use some reliable service or company as this seems like a joke.
Update 19th of June.
"We also offered you replacement + discount which you declined."
This is not true, the other way to define is - it is a lie. I have the conversation and saved screenshots. Now you can invent any story about what was going on in the head of customer support guy, but it doesn't change the facts.
If asking why this happened and asking for the tracking number, as well as why I didn't got the information that my order is shipped, is a hostile to you and you customer support, you have a huge problem.
I don't live in UK, so why would it be sent to UK?
Your colleague never mentioned UK in the chat.
You don't even know what you are talking about and even if this is true, your colleague then literally blocked all orders for another country because you had issues with UK customs, which is ridiculous.
In what way I could influence the customs of another country?
You simply proved how incompetent and unprofessional your are with this repl
BE
Ben
Unreliable head unit and awful support
I bought a BimmerDirect head unit mainly for CarPlay/navigation.
The product page advertises wired and wireless CarPlay, Waze support, Apple Maps/Google Maps support, and improved maps/navigation. In reality, the unit has been unreliable. Wired CarPlay times out, and wireless CarPlay/maps can lag badly. The issue is not just Waze. The whole head unit can freeze or become unresponsive, then several minutes later all the screen presses catch up at once.
I use an iPhone 16 Pro and Waze/CarPlay works fine elsewhere. These issues only happen with this head unit.
The worst part has been the support. I raised the issue and was ignored for months. When I chased again, the replies were rude, dismissive, and abusive rather than helpful. I was then blocked, despite their website advertising a 3-year warranty.
Very disappointing experience. I would not buy from BimmerDirect again.
Update after BimmerDirect’s reply:
Their reply is misleading.
In the WhatsApp conversation, no links were sent to me proving the Waze issue. I raised the GPS/navigation lag issue on 22 January and received no reply until I chased again on 5 June.
The issue is also not just Waze. The head unit can lag/freeze generally, including the touchscreen becoming unresponsive and then catching up with previous inputs. Navigation lag has happened across Waze, Google Maps, and Apple Maps.
Their response also ignores the actual issue: the product page advertises Waze support, Apple Maps/Google Maps support, wired and wireless CarPlay, and improved maps/navigation. If navigation lag is supposedly common and unavoidable, then it should not be marketed as a key feature.
I did become frustrated in the chat, but only after being repeatedly called “clueless” and spoken to dismissively. Their support also told me I had a “mental issue”, and their public reply has now included further insults, including comments about the UK being “incompetent”.
People can read their reply and judge the professionalism for themselves.
Response from Bimmerdirect - EuroDirectJun 17, 2026
You conveniently left out the portion where we sent you numerous links showing that WAZE is reported to be unstable by thousands of persons on both aftermarket and OEM systems, and then began to argue and curse.
Or the part where the entire conversation was archived with proof here:
(Link)
No where above does it show you being "ignored" but it does show your inability to use common sense and curse at tech support agent who has been dealing with your type of person for years.
If you think you are more intelligent than everyone else around you, including electronics manufacturers, then goto engineering school and start your own factory.
Perhaps this is the reason why your own country of UK is incompetent and can not build anything anymore so they buy from Asian factory for everything then still complain.
Yes, if you are clueless and present hubris when corrected, you will always be blocked.
Edited:
“If navigation lag is supposedly common and unavoidable, then it should not be marketed as a key feature.” - What planet are you living on? Where was that said or even proven besides your own mental roadblock?
How smoothly navigation runs is entirely dependent on the navigation app being used, cell signal/data signal and the phone.
CarPlay as a whole itself is entirely stored on your phone and so is the application for it. We told you this, Apple tells you this and WAZE themselves (which were bought by Google Maps) tell you they can not guarantee their apps to be perfect. There is zero lag when using this device outside these apps that we can’t even control to begin with and that’s proveable.
People can infact read the reviews and use logic to determine you are in fact oblivious to how technology works.
If you want to learn, then read what is being told to you from experience. If you want to be correct, then just look in the mirror and talk to yourself.
The same way you can not reason with a wall is the same way you can not be “professional” to a wall.
Your country produces nothing, has sold its car brands to Asia and India, and purchases from Asia for everything.
Your people in the UK produce nothing, have no engineers, no economy and no car brands left.
Your western people often complain and wonder why you are often scammed by other Asian platform and sellers online and then produce dribble when good intentions are extended to you.
If you think you can do better, then lobby your useless government in UK to hire engineers and build factory plants. You will still complain of course just like you did with the UKs multiple other failed companies but atleast the finger will be pointed back at you.
Prove us wrong and go find UK plant which can actually build device better than us besides resellers who buy our equipment and resell it to you anyway.
We will continue to sell in Asia under multiple different name/product level/platform and 90% of customers will statistically be ok and enjoy devices. For those persons, we will always extend good grace.
10% are impossible to help and stuck with their own hubris and should not be surprised when they burn bridge.
Regards,
Li
DK
Daniel K.
Bad customs service, promises not kept
The website claims free shipping and VAT included. After receiving the item I got a Customs declaration and hat to pay for customs + fees. Then, I had some questions regarding installation, and only after more than 10 days got an answer (1 out of 3 questions were answered). After that the customer service on WhatsApp was extremely rude. I have sent 3 emails to ask about the Customs fee but never got a reply. I suggest buying a different MMI Box from a trusted website
Edit after reply:
Thank you for you reply, and nice that you have screenshots from WhatsApp.
Like I said I sent Emails regarding the VAT and never got any reply. (Still didn’t) and would of course be happy if they were answered.
Again: I HAVE SENT EMAILS. The first one on 13.05.2026 saying:
Hello,
Yesterday the parcel was delivered. On the website there’s written ‘free delivery, no taxes or customs’. Now I get a bill from DHL express to pay for customs. Can you take care of this issue?
Kind regards,
Daniel Kuijpers
Response from Bimmerdirect - EuroDirectJun 5, 2026
You are incredibly dishonest and we have the screenshots to prove it.
#1: We pay for VAT and customs in advance. We are even expempt from this because we are direct Asian company. We have proof of this.
If you were actaully charged VAT by your country, then you could have simply told us and we would have simply refunded you. You did NOT mention this when contacting us ever.
#2: A tech support agent replied with your questions up until the point where you became argumentative and immature. No one can help you with this when you have this attitude.
Full Conversation:
Daniël Kuijpers: Hello, I’m still waiting for an answer
EDirect Solutions TW: Hello friend
EDirect Solutions TW: You need to install the MIC cable adapdter yes.
EDirect Solutions TW: This is how your factory MIC connects to the new system.
Daniël Kuijpers: Ok thank you. And then the PIN number 7 for mic, should it be on or off?
Daniël Kuijpers: Hello, can you please answer my question? I want to install now
Daniël Kuijpers: This help line is working really badly
EDirect Solutions TW: Friend, the above is in the install PDF.
EDirect Solutions TW: Did you not recieve the PDF?
EDirect Solutions TW: mmi eurodirect asia manual.pdf • 11 pages document omitted
EDirect Solutions TW: image omitted
EDirect Solutions TW: You are not using external MIC. You are not using factory mic.
Daniël Kuijpers: Friend, I have read the manual, but it’s is not clearly stated. Does external mic mean a mic from a different shop, or does external mic mean factory mic
EDirect Solutions TW: I have just told you above friend
Daniël Kuijpers: Yes I do want to use factory mic
Daniël Kuijpers: No you haven’t
EDirect Solutions TW: Factory Mic is not external mic
Daniël Kuijpers: Seriously what’s wrong with you, how dare you be so unfriendly
EDirect Solutions TW: ?
Daniël Kuijpers: You say I’m not using factory mic but I AM!!!!!!
EDirect Solutions TW: This is typo
Daniël Kuijpers: Yeah see!
EDirect Solutions TW: If you are using factory MIC, no need for switch 7
EDirect Solutions TW: If you are using external MIC, use switch 7.
Daniël Kuijpers: Unclear my friend with your typo and unfriendliness
EDirect Solutions TW: Friend why are you so emotional and unpleasant?
EDirect Solutions TW: This is normal conversation?
Daniël Kuijpers: See, that’s a clear and understandable answer, why not in the beginning like that?
EDirect Solutions TW: image omitted
Daniël Kuijpers: I wonder that as well, you started this
EDirect Solutions TW: Started what?
EDirect Solutions TW: What has been started?
Daniël Kuijpers: Thanks that’s helpful!
EDirect Solutions TW: Ok you are welcome
EDirect Solutions TW: Use here also if you do not already have this
Daniël Kuijpers: It’s just annoying that terms are used that’s unclear. We’re talking about factory mic, but in the manual it says external
Daniël Kuijpers: External to what, your system or the car…
EDirect Solutions TW: Is the factory mic external?
EDirect Solutions TW: No. It is factory MIC.
Daniël Kuijpers: Yeah I’m also wondering that
EDirect Solutions TW: External mic is aftermarket mic that you purchase.
EDirect Solutions TW: Try both method either way.
EDirect Solutions TW: Before reassembly, try both method and test MIC. Do you understand?
Daniël Kuijpers: Yeah
EDirect Solutions TW: Ok, start with 7 up. Then test.
EDirect Solutions TW: If no luck, then try with 7 down. Then test again.
EDirect Solutions TW: Test everything before reassembly in general.
Another seller / manufacturer / etc. can not help you with behavioral issues friend. You have something else missing in your life.
Regards
Li
EDirect Taiwan
BN
Bjarke Nørgaard P.
Ordered a screen for my f31
Ordered a screen for my f31, waited over 2 months now stil haven’t received it. Tried email and whats app, no answer.
Response from Bimmerdirect - EuroDirectMar 9, 2026
Hello,
The WhatsApp number has recently changed. You may have contacted it during transition.
If you would have instead sent follow-up email, we would have likely either given you discount or item for free in extreme case. Now that is no longer offered.
This order recalled / refunded. You may proceed to local audio shop in your own country for more help.
Best regards
Xang