<349,348 customers. EuroDirect is an extension of one of the largest Taiwanese manufacturing plants for European automotive electronics. EuroDirect was created to better serve customers in western markets such as the United States and Europe.EuroDirect manages one other brand, BimmerDirect, under it's portfolio. The main wesbite for EuroDirect is BimmerDirect-Taiwan.com.
Bimmerdirect - EuroDirect (bimmerdirect.com) has 67 customer reviews on Five Star Index, with an average rating of 3.6 out of 5.
Also known as
bimmerdirect.com
Website
bimmerdirect.com
Category
Auto Parts & Wheels
Listed on Five Star Index
2026
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The company replied to 87% of reviews.
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Most recent review: October 2026.
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UPDATE. IF YOUR SCREEN STOPS WORKING, YOU'RE ON YOUR OWN.
Was helpful at first-but after waiting almost a month for a replacement screen after the first eurodirect unit died after not even a year...they decided to stop responding. I'm left in the dark about my replacement under warranty, so now I am downgrading my 5-star review to a 1-star. Very poor customer service.
The most confusing part was when I was told that I would receive tracking within 96 hours. 9 long and silent days later...........nothing.
No tracking, no shipping information, not even a email back if I do not initiate it.
:(
The previous buyer of this head unit that I ended buying this from also had some complaints about their customer service. I ended up buying a head unit from a different manufacturer that had tracking and shipping info sent to me in under a DAY, and can finally drive my car normally again. Very confusing as to why they started to help me and decided to stop, especially as I kept it professional and cordial in the emails sent.
Great product but the people who manage customer support absolutely need to be more responsive and helpful to those who purchase them.
Response from Bimmerdirect - EuroDirectMay 24, 2025
Friend,
#1: You purchased this device second hand used from another person. You then installed it yourself.
#2: We gave you warranty claim out of good grace even though warrnaty transfer is technically not allowed, just like anywhere else in your country.
#3: We are global manufacturer overseas, not reseller.
#4: We have told you this multiple times. The wait time is not routine because we are not reseller like your country has. We are manufacturer. The original buyer also knew this. He also had to wait logistics processing time. We must fully recieve the device during any warranty claim. A response time to 24-72 hours is average and routine for any factory.
#5: In the future we will no longer allow warranty transfer due to persons like you ruining it for everyone else. Although we made exception in your case, that is no longer going to case anymore.
- Luo
EuroDirect Taiwan
CH
Chris
This company is a complete sham
This company is a complete sham. They are selling nothing more than the same product you can buy on Aliexpress or Temu but at a higher cost.
All the negative reviews are exactly the same experience I had, and all the positive reviews seem to be fake.
They will not send you an e-mail with a passcode to the instruction manual or any information period about the instruction manual. I had to go searching all over their website for a manual only to find out I couldn't even access the link without a password. When I contacted them, I never received an apology for the poor experience, I also never got the passcode, just a copy of the PDF. It took over 24 hours to receive that as well.
Since I was unaware of the existence of the instruction manual when I first installed the unit, numerous issues needed to be resolved. I contacted support about one of the issues, but it took 2 days or 48 hours to receive a response. Inbetween that time I figured everything out on my own without any manual.
Finally, Bluetooth calls via Android auto never worked as audio never came through the speakers during calls. They were never able to give me a clear answer, or concise troubleshooting steps on this matter. Instead, they will berate you, tell you it's your fault it does not work, or your phone's fault and refuse to provide any actual helpful information. There's no point in following up with them, because they will just go in this circular argument of it's your fault or your phone's fault. After all this, they will refuse to accept a return. I troubleshoot this issue for hours on my personal time, only to conclude its a limitation of the "zlink" app. I have my fair share of experiences with other wireless Android auto adapters like AAWireless. Which had similar issues when it first launched, but this was resolved through software updates. However, zlink is "freeware" that isn't getting the same level of support and it just flat out doesn't work for many devices. They will never tell you this because, again they are not technical. They just have a PDF and a script and don't understand much beyond that. How android auto handles calls is it utilizes Bluetooth and wifi, whereas audio is purely handled via wifi (for better fidelity) So, that's why calls don't work. Because it's run over Bluetooth and zlink fails to handle this function properly, music streaming apps will work because they run on the phones wifi.
The address listed on their website is not a valid address. This whole company is a scam, they are drop shipping the same product you get on other websites for half the price, and all you get in return is a lousy PDF, and if you have any issue outside of the trouble shooting steps in the PDF they don't know what to do so they'll blame you.
Save your money and buy the same product for cheaper, you'll get the same level of support and service anyway.
Response from Bimmerdirect - EuroDirectApr 4, 2025
Firstly ignorant fool, we are Asian entity. Many asian company have mail addresses in US and EU. We are Asian company who manufacture in Asia. This is hardly a secret.
Your entire post is completely inaccurate and you are upset because you purchased the most complex device, ignored several warnings telling you to not purcahse ANDROID OS device if you have no experience, and then attempted to return it after several months of usage. Wireless adapters are not the same as these devices and they do not work in the same way.
When you finally swallowed your pride and contacted our tech support line, it was exposed that you did not even read the instruction manual (that we sent you twice). Then you returned yet again with another "issue" where you were given the solution. You stopped responding to our engineer completely.
Our units are not available on "ALiEXPRESS"or "TEMU" and neither is our firmware. We would know since we manufacture these devices. However please go ahead and purchase from there so they can laugh at you when you run into same issue due to your own incompetence. Our less honest countrymen will gladly sell you fake MTK processor or Snapdragon processor.
This platform does not allow fake reviews either.
You also tried lying to AFFIRM and they quickly discovered this.
Even your own attempted technical explanation of how this device functions is inaccurate to anyone who understands ANDROID. For someone who needs to make finance payments on high-end electronic device for BMW, you have a lot of unearned pride.
If any one wants screenshots of the full dialog between this person, they can message us and we will send.
There are thosuands of shops and users who use these devices. Of course, people like you are always ready to defend pride at all expense.
Matter fact this is why so many of our countrymen sell to on AliExpress. They buy the defective/refect C-STOCK equipment from factories such as ours and then offload them to fools like you so there is no repercussion.
Oh by they way, this "buyer" has been turned away by other Chiniese and Taiwan seller factories previously because of this same behavior. We have screenshot of this also.
J. HUNG
JJ
jason J.
Awful customer service
Like other reviews say, any attempt to ask them a question is met with derogatory and insulting comments! I have never encountered customer service like this in all my years.
They tell you that you shouldn't have bought the product, and to send it back if you can't work it out. Send a pathetic set of instructions in the box, then wonder why it's more difficult than it should be! Apparently all installation material is on the website, (I've yet to find it)
If you are confident about fitting and working the product(which I am) then its fine, but should you have any teething issues, then good luck with trying to source any help from them.
I actually think you are better off buying from china, Im sure they would not treat customers in such a disgusting manner...
Response from Bimmerdirect - EuroDirectJan 4, 2025
Hello,
First off, we are an Asian company with some western support.
Second;
All of our full length PDFs are hosted right there on our website by visiting the INSTALLATION / SUPPORT tab.
Anyone is free to go take a look.
It is an entire website in your native language (English) that tells you everything you need to know and houses many documents.
Upon purchase, the password to unlock these files is sent to you. It is a very easy process.
If you do not get the password, you simply message us for the documentation.
The combined pages equal 14 pages of material.
You were told this twice.
If clicking a link and downloading a comprehensive PDF is too difficult to bare, then I am uncertain why you own a BMW of all cars and further decided to purchase our most technologically advanced unit.
You are also dealing with a factory in Asia, not a hometown radio shop.
Your communication must be more direct and different. You must follow the instructions and material we provide.
If you need a different approach, then you need to NOT buy from factories directly. Buying from a dropshipper, retailer or reseller will be your best method.
I wish you the best in your future endeavors.
- Liu
BimmerDirect.com
EuroDirect Factory Rep
SC
SC
Beware, terrible company
I purchased an MMI unit and had a question about shipping. The agent Ian G. didn't like my question so he canceled my order. How childish, these guys shouldn't be in business!
Response from Bimmerdirect - EuroDirectJan 4, 2025
Hello friend,
The order was cancelled because it was understood that you expressed that you could not wait. This was also sent to you in a seperate email.
The order was cancelled and refunded consequently.
We primarily serve BULK purchases for dealers, mechanics, shops, etc.
You are a single time buyer who attempted to purchase from us, which is fine, however there are differences in the logistics process.
Further, anytime you deal with a factory directly, it is a different process than merely paying a retailer who will sell you our items for 2x the cost or a generic copy. Your communication must be more direct.
I hope you found a solution for your vehicle.
- Liu
BimmerDirect.com
EuroDirect Factory Rep
