Countless hours of fine-tuning both in design and production go into every product concept, alongside rigorous testing with world-class athletes to ensure the highest caliber. From start to finish, every detail is meticulously analyzed to ensure it not only meets the founder's relentless pursuit of perfection but also enhances the performance experience when using the product.
Avancus (avancus.com) has 354 customer reviews on Five Star Index, with an average rating of 4.6 out of 5.
Also known as
avancus.com
Website
avancus.com
Category
Clothing & Underwear
Location
Riverton, Wyoming
Listed on Five Star Index
2026
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The company replied to 80% of reviews.
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Most recent review: October 2026.
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Goated shoe & company. The delivery was extremely fast, especially international delivery! Having wide feet this shoe literally makes my feet melt into the shoe and are so comfy. The grip is also amazing & has helped me create so much more leg drive in my bench.
GM
Gabby M.
Shoes are worth the price tag!
Shoes are worth the price tag!
As a competitive powerlifter, I feel like I'm buying a new pair of flats for just about every meet that I sign up to do (2-3 meets per year). That adds up, and the shoes never last more than 2 meets at the most before the grip wears down and the shoes inevitably warp and breakdown.
I've now benched and deadlifted in them. These are legitimate SHOES. They're not slippers, which is honestly a huge perk for me. I've been waiting for some flats with grip that feel well made like they could be sneakers to wear out and to work if I wanted to. These are definitely up to that standard, and they're still flat enough for me to comfortably lift in them.
The heel area has some support with extra sole that goes around the heel to prevent you from sliding up onto the sides of the shoes if you're a sumo puller or wide stance squatter, which I love. It's comparable to the Sabo Deadlift Pros, but I would argue that the sole feels more durable.
The grip on the sole of the shoes are extremely grippy. Very similar to the Notorious Lift SSG2s, but I feel that, again, the sole is more durable. Which leads me to believe that the grip won't wear down nearly as quickly as the Notorious Lifts do for me with how often I'm using them.
The toe box is huge. If you have narrow feet, I could see these being a little roomy for you, but I have pretty wide feet and I LOVE them. Just about all of the shoes I want to lift in are too narrow for me, so this is so awesome to have in a more structured flat lifting shoe.
I'm also flat footed. These have minimal arch support, but it wouldn't be hard to put in your choice of insole if you wanted more arch support. The fact that I won't need to remove the sole to get rid of excess arch support is great for me though.
I am a size 39 in Notorious Lifts, and I'm a size 39 in these as well, which is the size I purchased. I would say they run true to size in that respect.
All in all, I'm SUPER impressed. They are such a great value shoe, and I don't think I'll need to repurchase another pair for a few meets unless they just get too dirty for me (I got white). Which I'm really excited about. Great purchase as a competitive powerlifter!
JB
Jeffrey B.
Great support and grip!
Great support and grip!
TO
Toby
Best powerlifting shoe on the market
Best powerlifting shoe on the market. Highly recommend, sizing is true to size. So go with whatever you usually go for.
If you wear vivobarefoot, go with the same size.
JC
jc
Well made for powerlifting!
Well made for powerlifting!
EW
Ebony W.
Best Shoe for Powerlifting
Received order quickly. The shoes were as described. Provides great traction and stability for all 3 main lifts.
CN
Carly N.
Amazing shoes
Amazing shoes
AN
Ana
Grippy shoes and international delivery!
Got the shoes from the US to Europe in less than two weeks and I didn't have to deal with the hassle of customs. However, it would be nice to have more affordable shipping if possible as shipping+taxes cost almost as much as the shoes.
The shoes are fantastic. Very comfortable and very grippy!