Created by and for commercial real estate brokers, Apto is the leading web-based software for managing your contacts, properties, listings, and deals—anywhere, from any device. Whether you’re a landlord rep, tenant rep, investment sales specialist, or generalist, Apto’s award-winning software will help you win business and close more deals in less time.
Apto (apto.com) has 27 customer reviews on Five Star Index, with an average rating of 3.8 out of 5.
Also known as
apto.com
Website
apto.com
Category
Sales & Marketing
Location
Denver, Colorado
Listed on Five Star Index
2026
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The company replied to 96% of reviews.
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Most recent review: November 2019.
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In the 20 Years I've been in commercial real estate, this is the worst CRM I've ever used! I've had it for two years. I will be switching at the end of this year. My experience includes losing data in the first six months of use due to a conflict with an older office suite i had, then losing data due to Google Chrome use and I was advised to use Firefox, to this day I have issues with syncing with Outlook and data being lost. The platform is entirely too complex. Worst of all, the process with customer support was a trial and error process, they got back to me in a timely manner, but they really had no answers for me for the issues I had and we had to recreate each issue to find potential solutions.
LM
Litsa M.
Disappointed
We have certainly had our fair share of frustrations with Apto. We used to have great experiences with Apto Support-- they used to be quick to respond and resolve our issues, even if it was a little bit out of their "scope." More recently, however, we do not get timely responses (I'm on day 8 of waiting for a response, currently) and when we do hear back, it's usually "a Salesforce problem", not theirs, or not in their scope of support services. We get non-helpful responses more times than not. I will say, when we do get helpful responses, they're great. I've had a few good experiences with Chloe and she was very helpful.
For example, we were having an issue with our workflow automations working correctly, and requested that they take a look to see what might be the problem. They responded by saying that they don't support that, and that's a Salesforce's function. We were under the assumption that since Apto is built on Salesforce, we'd be able to get support for any function of Salesforce that Apto uses, especially since the workflow automation was part of the sales pitch. We were given the option instead to pay a third party to set up the work flows. We had them set up, they just weren't working correctly.
Overall, the CRM is not very intuitive, and some of the most confusing parts of it are locked for customization, so we can't change some of the wording to fit our company's "language". Again, when we've contacted support on changing the name of objects, we're given the option of contacting a third party and paying for customization services. Very disappointing response for a software that's selling point is that it's customizable.
If you're looking at purchasing this software for your brokers, understand that the product "out of the box" is pretty difficult to use effectively, and you will likely need to invest in customization services to make it worth it. It's also worth considering paying for a service that will train you to use it as well. The new Apto Learning Center is nice, which contributes to the 2 Stars, but it would still be nice if Apto offered some sort of "Starting from the Beginning" training.
Despite our frustrations, we're sticking with the software since we've invested a considerable amount of time and money in to it. We really hope that Support ups it's game a little bit and is most customer-focused in its responses. Even if it's a Salesforce problem, the users are Apto customers, so they should be taken care of by Apto Support.
Response from AptoFeb 19, 2019
Hi Litsa,
Thank you so much for taking the time to leave a review. We apologize for the frustration you have been experiencing. The happiness of valued customers like you is incredibly important to us, so while we hate to hear that things haven't been running as smoothly lately, your feedback is very helpful. I have passed your message directly to our Customer Care team and see that (though delayed) your most recent support request was handled. If there is anything else we can do, please let us know and we will continue to improve our response time to your most pressing needs.
ML
Mathew L.
Excellent infrastructure upon which to build a CRE brokerage empire!
Excellent infrastructure upon which to build a commercial real estate brokerage empire! My company, Elifin Realty in Baton Rouge, LA, is being built on Apto and we've experienced incredible levels of success. Apto has an excellent product and gives excellent service!
Response from AptoJun 18, 2018
Matthew,
Thank you so much for leaving us a review and for being a valued customer! We so appreciate your feedback and are happy to hear that you've been enjoying your experience, both from a product and service standpoint. Please continue to keep us updated.
Best,
The Apto Team
MD
Mike D.
It's all about the right implementation strategy
You will need to focus on technical help for your initial integration and roll-out, but the product is excellent once you have it installed. I recommend it for medium and large organizations or small organizations that have tech-savvy brokers. We make more money because we use APTO.
Response from AptoMay 9, 2018
Mike,
Thank you so much for the review and for being a valued customer! We're so glad to hear that Apto has been so helpful for you and your team. Please continue to share feedback with us in the future!
Best,
The Apto Team
DA
Dave
Best real estate database out there
Best real estate database out there. Apto finally figured out how to have a relational database where the building and the owner are different records. You can do everything in this database.
Response from AptoMay 7, 2018
Dave,
Thanks so much for the review! We're so happy to hear that you are happy! Please continue to share feedback with us in the future so we can optimize your Apto experience.
Best,
The Apto Team
TJ
TJ
Call-in support is disgraceful and ineffective. Get someone in there that can help properly.
Out of the 7 times I've used the call-in support, only one time could they fix my problem. It was a rookie problem too. Since then the call-in support group makes this software experience, horrible. Mostly when I ask for help, they have no clue whats going on. Or they make me feel like they know how to do 15-25 things really good, but since the thing I'm calling about is not one of those items, it's beyond the scope of the support. I've reached out to Facebook Help Groups and have gotten things fixed faster from people in Russia than Apto Support. Mention you want to add a license and Apto Sales cant call you quick enough. It's very unprofessional. Hire more effective support, not ones who huff and puff. Looking back, these things that I had to get fixed, were no-brainers for any SF user with a small amount of setup experience. Also the support docs Apto has in the help section, respectfully I find them incredibly useless and damn near insulting how much time was spent making them. Other than that, I do like the integration overall. I feel strongly that the support staff is embarrassing Aptos image. That is my fair and honest review. It's not meant to be insulting.
Response from AptoMay 4, 2018
Hi TJ,
First, thanks so much for taking the time to to leave us a review. Second, we are sorry to hear that you've had some frustrations with your Apto experience. We recently relaunched our Help Center, which includes new and improved help articles and how-to videos. You can find the page here: https://support.apto.com/hc/en-us. Our support staff is dedicated to making your experience as seamless as possible, so we'll be sure to share this feedback with them.
Best,
The Apto Team
CH
Chris
I find Apto very easy to use
I find Apto very easy to use, but I wish it was easier/user-friendly to customize tabs and searchable fields. Currently, the new customizations we require for our business is taking up a majority of one of my team members time to setup.
Response from AptoMay 3, 2018
Hi Chris,
Thanks so much for the review! We hope you continue to share feedback with us and please reach out to our support team should any issues arise.
Best,
The Apto Team
GS
Gretchen S.
Apto has been very helpful in keeping me better organized
Apto has been very helpful in keeping my client contacts and important dates in order. I have trouble with the views and cannot seem to sometimes accomplish certain fuse that I want to see on my CRM. The webinars and videos I really don't find very helpful. Apto is more you need to use it to understand it hands on.
Response from AptoMay 2, 2018
Hi Gretchen,
Thanks for the review! If you have suggestions for what type of content you'd like to see in our webinars and videos, we'd love to hear! Please reach out to [email protected] so we can make sure you are getting the resources you need.
Best,
The Apto Team