AMZ Shifu provide digital training programs and hands on accountability services to help new online entrepreneurs start, grow, and scale their online business. Through our proven product research method, we have help thousands of people launch their brands online. From Amazon FBA to DTC on shopify. We have a wide range of knowledge, wisdom, and strategies to help the next generation of aspiring entrepreneurs succeed in selling online.
AmzShifu (amzshifu.com) has 136 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.
Also known as
amzshifu.com
Website
amzshifu.com
Category
Administration & Services
Location
Dallas, Texas
Listed on Five Star Index
2026
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The company replied to 11% of reviews.
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Most recent review: June 2026.
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What made my experience great? The results. I recently launched for 8 days and already hit 10k in sales during this short time. The reason? The methods taught in this mentorship works and are proven by me and other mentees I know from the program. Apart from the results, the mentors are willing to go the extra mile to help and guide you. But you need to put in the work, 1% better everyday and have the right mindset and expectations. So if you have all this you will surely succeed
TT
Thao T.
It's not just about business! It's about mindset and personal growth
Joining the Amzshifu program has been a solid step for my business. It’s not just about learning the technical aspects of seling on Amazon; it’s also about building the right mindset, gaining confidence, and directly tackling challenges.
One of the most valuable parts of the program is the community. Being around other who understand the journey and having acces to mentors who’ve been through it all has made a real difference. The support has been especially helpful in tougher moments. having people to turn to for advice or to share experiences has kept me moving forward.
The program has also shifted my perspective as a business owner. It’s not jus about launching products; it’s about thinking long-term, creating something sustainable, and staying adaptable. The tools I’ve gained here have helped me feel more prepared to face new challenges, make better decision, and navigate a constantly changing market.
What stands out most is the focus on personal growth. While the technicalskills are essential, Amzshifu highlights resilience and self-awareness, which has changed how I see setbacks. They’re now opportunities to learn and improve.
In the end, it’s not only about business success but also about personal growth. I appreciate what I’ve learned here and feel more prepared to keep moving forward.
JM
Joey M.
I really loved how present all of the…
I really loved how present all of the shifu leaders were so present as I moved through the program. For Product Research, Minh was and is still helpful with helping me interpret data about products to determine if the product has potential or not. I also really like that all of the leaders host classes throughout the week and give their own insight on how to be successful. My only negative feedback is that I'm not always able to attend all of the meetings during the week due to currently being employed as a teacher.
JE
Jennifer
Great help
I have been in the program for a while now and the Shifus have helped me with my journey. The one thing that I find difficult is the time difference, so it is a bit harder for me to attend classes. Other than that, it's been quite a learning curve!
HF
Hannah F.
AmzShifu Has Been A Wonderful Experience So Far
I joined AmzShifu because I wanted a way to break free from my 9-5 job. I was tired of working hard to make other people rich. I want to be my own boss and to set my own hours. It's been almost a month since I've joined the program and I've met so many like minded motivated individuals. My Customer Success Coach Minh has been so patient and kind with every student. The Coaches Justin and Charlie are Multi-million dollar Amazon veterans and they're also very driven and inspiring. The knowledge and accountability I've received so far has been wonderful. I know I can succeed in this business with their guidance.
RC
Raniel C.
The Right Guidance
Had a 1-1 call with one of the client success coach Minh and he was able to provide me wonderful insight and steps to going forward with my business. Very supportive and now I am able to confidently move forward with a plan. The program is abundant with support and all you have to do is ask way and both mentors/coaches and experienced mentees will be willing to help see you succeed
KT
Khanh T.
Achieve your goals with Shifu Justin's Amazon FBA academy
I'm happy to come across Justin's Amazon Shifu Academy. I was in another Amazon FBA academy for a few months before they went bankrupt and I lost out a lot of money. I came across Shifu Justin's academy on Instagram and I was reluctant to pay money for another Amazon FBA. However, Justin and Chris have been so nice and welcoming, willing to answer all of my questions about Amazon FBA. It took me a few months to finally join their academy but I'm glad I finally did it.
After one month of joining and completing the first phase of product research, below is my feedback so far:
1) Community size is small of about 90 members. A smaller community is best because the shifus are able to dedicate time to their students and answer everyone's questions very quickly.
2) Content is easily understandable and accessed via video training. There are a few differences/discrepancies on some of the methods and criteria that the shifus would do differently, especially during product research. But my questions are answered clearly when I needed something clarified.
3) Encouraging members to build a positive mindset through self-development books, weekly mindset classes, daily journaling and setting up weekly goals.
4) Shifus are always available to respond to questions within a few hours. Even Shifu Justin checks in personally with me every week to see how I'm doing and if I need any support.
5) Accountability is important. I was able to join the academy through a scholarship where I paid half upfront and the other half I'll pay in installments after I launch my business. That way the Shifus have a role in helping me succeed. Also they check to make sure you are active in the academy. If you don't show up and don't do the work, then they can't guarantee you to become successful.
I've already seen great wins and successes from other members before me that have already launched their Amazon businesses. They've proven to me that with hard work and dedication, I can succeed just like them.
TT
Tam T.
Aye! It soften the blow.
I'm just going to copy and paste what I found out to be true. If I could go back in time, I would not have trusted these people. The name Shifu felt familiar that's what drew me to the program. I felt like they would really help me. It's all a scam. On top of paying for the program, 10k, there were hidden amazon fee, return fee, storage, Acos, which are all the profit, They don't tell you in the beginning that you need more money to keep the fire going. On top of that, I'm pretty sure whatever shipping agent he recommend and photo/photography (3k) for the product you find, he makes a cut off of them. That's not including the product manufacturing and shipping.
Justin Cao is scammer AMZSHIFU
Justin Cao is scammer AMZSHIFU
Please be very cautious before enrolling in AMZ Shifu University / Shifu Academy.
Based on my experience and many student reviews, here are the main issues:
No structured curriculum or real “university” training
Content is surface-level, outdated, and easily found for free (YouTube, Google, ChatGPT)
Calls are mostly casual Q&A, not proper coaching
Students are pressured to pay more for add-on services
Many are encouraged to take on debt with promises of quick success
5-star reviews are often posted early under pressure, before results
Success screenshots are cherry-picked and lack real profit context
Support is slow or unhelpful when problems arise
Pricing is inconsistent and appears based on how much a student can afford
Long-term student success is rare, while losses are common
This program relies heavily on hype and social proof rather than real results.
Please read the 1-star reviews carefully and think twice before spending your money.