AMZ M.
My Honest Experience with an AMZ Shifu Mentorship Program
I’ve had some time to step back and reflect on my experience with an Amazon mentorship program I joined last year. I want to be real with you—no sugarcoating—just my honest thoughts, the good and the bad, so you can decide if it’s worth it for you. I paid $15,000 to join the group mentorship program. Later, I found out that some people paid less, and others paid more, which felt a little off to me. Run with that information how you want it. The program expected you to do all the work yourself. If you had questions, you had to ask in the group sessions. There was no real hand-holding, just a community forum and some group calls. One of the biggest shocks was how misleading the startup costs were. They made it seem like you could get started with just $3,000–$5,000. Let me tell you—that’s almost impossible if you want to be successful. In reality, you need at least $30,000, and even then, there’s no guarantee you’ll make it. Plus, they didn’t mention all the upfront costs that add up fast (Legal fees, Amazon subscription fees ,Software and tools). This is just expected. If you’re thinking about starting an Amazon brand, be ready to wear a lot of hats. You’re not just a business owner you’re also a: designer, marketer, social media manager, amazon specialist, inventory manager, etc) If you don’t have the time or skills to handle all of this, you’ll have to spend even more money hiring people to help. To be fair, they did provide some helpful mindset tools and book recommendations. But honestly? You can get the same knowledge for free by watching Tony Robbins videos and Googling top wealth-building book The Biggest Issue—No Help After Launch One thing they really failed to cover was what happens after your first product launch. I’ve seen a lot of people in the program get excited when they start making sales—those “orange bars” on Amazon look great. But the problem? They don’t realize that just because you’re making sales doesn’t mean you’re actually making a profit. Advertising, returns, and hidden fees eat away at your margins. My Personal Takeaway I was sold on a dream, and I chased it. Do I regret it? No, because I take full responsibility for my choices. But I also spent a lot of money, and in the end, my product launch wasn’t successful. Would I recommend this program to others? Not unless you really know what you’re getting into. That’s why I’m sharing this—to be completely transparent. My Advice to Anyone Considering This Before you drop thousands of dollars on a mentorship program, do your own research. There are so many free resources and online communities that can teach you what you need to know. No guru will magically make you successful—you have to put in the work yourself. Final Thoughts I take full accountability for my decisions, and I’m sharing my experience so others can make informed choices. My biggest wish? That these programs were upfront about the real costs and challenges of starting an Amazon business.
Response from AmzShifuFeb 18, 2025
Dear Anonymous Reviewer, Thank you for taking the time to share your honest experience with AMZ Shifu. We truly appreciate your feedback and understand how important it is for aspiring entrepreneurs to have a clear picture of what it takes to succeed in the Amazon FBA space. Our mentorship program is designed to provide comprehensive guidance, support, and community access, but as with any business, success ultimately depends on the effort, strategy, and financial planning of each individual. We’d like to address a few key points you brought up: Investment and Startup Costs – We strive to provide realistic expectations about the financial commitment required to launch a successful Amazon business. While it is possible to start with a lower budget, scaling and sustaining profitability often require additional capital for inventory, marketing, and operational costs. However, we focus on long term sustainability of the business and growing it over time require patience and consistency along with reinvesting profit back into the business to grow it. This concept applies to all area of business that exist today. Making a profit within the first 3-6 months is possible but we hope that everyone who is reading this understand that this is not something you will get rich overnight. Our goal is to teach you the skills needed to start and grow a successful business. It will require a long term investment of time and resources. There are students who have achieve 6 figure in our program or more through their consistent effort and trusting the process. We always encourage our students to conduct thorough research before making investment decisions. Pricing Transparency – We understand your concerns regarding pricing variations. Pricing may fluctuate based on promotional offers, scholarship offer, additional services, or exclusive access to coaching resources. However, we are committed to ensuring that every student receives the full value of their investment through high-quality mentorship, actionable strategies, and a supportive network. If you believe that we did not deliver on our value please reach out to our team member and we will be happy to assist you further in any way possible. Self-Directed Learning & Support – Our mentorship is structured to empower new sellers with the knowledge and skills needed to navigate the complexities of Amazon FBA. While we don’t offer done-for-you services, our weekly group calls, community forums, and coaching sessions provide ongoing support for those actively engaged in the program. Post-Launch Guidance – We acknowledge that growing a successful Amazon business doesn’t stop at launching a product. That’s why our program includes strategies for scaling, optimizing profitability, and handling challenges like advertising and operational costs. However, we always recommend that sellers remain adaptable and continuously refine their approach based on market conditions. If you need further support please reach out to us to assist. We genuinely appreciate your opinion and your willingness to take full responsibility for your journey. Our goal is to equip sellers with the tools, mindset, and strategies needed to build a sustainable business—not to promise overnight success. If you have any unresolved concerns or if there’s anything we can do to support you further, please feel free to reach out. We are always looking for ways to improve and ensure that our program delivers the best possible value to our students. Wishing you the best in your entrepreneurial journey! AMZSHIFU Mentor Charlie