In 2010, Allurez was founded by Raphi to make the jewelry shopping experience special once again. Upon researching the industry, he discovered that most jewelry sold in stores was made overseas with inferior quality to jewelry made in the USA, and was sold at extremely high prices.What Raphi did next was launch Allurez for the jewelry customer to go directly to the source, and hired the best designers and jeweler's in the industry. By doing this, Allurez revolutionized the jewelry shopping experience with exceptional quality at affordable prices. Customized for you and filled with true and sentimental value.Since then Allurez has grown to a household name and is now one of the fastest growing jewelry brands in the US. Allurez is featured in the press at Brides, the Knot, Cosmopolitan and many more.THE COMPANY NAME WAS DERIVED FROM THE WORD ALLURE.The Z was added to be a metaphor for the beginning of the alphabet to the end, jewelry is meant to be eternal and last a lifetime. It symbolized the love from the start and is to remind you each and every day.
Allurez (allurez.com) has 537 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
allurez.com
Website
allurez.com
Category
Jewelry & Watches
Location
new york, New York
Listed on Five Star Index
2026
About these reviews
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The company replied to 9% of reviews.
Latest
Most recent review: October 2026.
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The 2 rings I bought from Allurez were very poor quality. 2 stones fell out only a month after receiving them. I had the rings assessed by a local jeweller who found a long list of faults with the rings, including that the gemstones weren't even as advertised (these rings were a gift with my children's birthstones). I requested a refund from Allurez, they offered free repair of the broken ring. But this would've involved me paying for shipping both ways - not free at all and I live in England. When I sent through a strongly worded email requesting a refund as the rings weren't as advertised, the company stopped answering. Thankfully I paid for the rings on a credit card and the credit card company have refunded the money to me - after a lengthy process. A very stressful exercise that thankfully I'm almost at the end of - 8 months after ordering. Don't risk buying from this company.
Response from AllurezOct 28, 2016
At Allurez our customer satisfaction is our number one priority! Our award winning customer service team goes above and beyond to make sure every single customer is satisfied and becomes a lifetime customer. The information in this review is false and defamatory. We stand behind everything we sell 100%! If you have any questions or concerns please email us at [email protected] or call us at 800-554-3509 and we will make sure you are one of our thousands of satisfied customers.
ML
Megan Leanne H.
I will never shop with them again!
UPDATE: I ordered and paid for a 14kt white gold ring. It has tested as a 10kt ring. The reason the claws appear to be obscuring some of the stones is that several of the stones are smaller and less karats than what we ordered. Several of the sapphires are also severely discoloured and poor quality. The ring has simply been melted and bent to accommodate several smaller stones. Finally, I ordered a size 7 and it is a size 8. I have taken the ring to the jeweller and they are now saying it will be cheaper to build me a whole new ring using the ok-quality stones I have.
After two months of correspondence, the best Allurez offered me was a $50 in-store credit. They attempted to call me once, which I missed because I was working, and then sent me an email stating that I seemed unwilling to speak to them. I asked my American Express to open a private inquiry, which has been ongoing, but the update letters continue to say that Allurez has been unresponsive.
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People of the internet, please please do not make the same mistake as I did and order the most important jewellry of your life from this store.
My fiancé and I are getting married in June and we ordered my wedding band from Allurez.com. It is the cathedral 14kt white gold wedding band with diamonds and sapphires. It cost us $1200 after the $75 customs charge.
After we placed our order, they emailed me and said that they needed me to email them pictures of my driver's license and my American Express in order to verify that I am real. I was not comfortable putting this on the internet, so I called their customer service department instead. They put me through a series of questions and confirmed that this was enough to process my order. However, the next day, they said that it was not in fact enough, and that I still needed to send the pictures. Against my better judgement, I did so. The next day, I had another email from them saying that they needed copies of my most recent utility bills as well to verify my address (despite it being on my driver's license). Also against my better judgement, I emailed them copies. They then assured me that my order would be processed within 5 to 7 business days. It took them 18. Just to process! I am very glad we ordered so far in advance or someone could have had a terrible wedding day.
Unfortunately, it does not end there. The ring arrived and it is in completely unacceptable condition. The engraving on the inside that is supposed to be script font is in huge capital block letters. It also looks like they started engraving a second word (got three letters in; "COO") and then stopped. They did not stamp the ring with 14kt either. Furthermore, while these things are easy to hide on the inside, the claws on the setting are too large for the stones and are almost completely obscuring them from view.
When I called customer service asking them if I could please pay to ship it back to them so they could fix these issues, they said no. The best they could do was offer me a $25 in-store credit. Well, I gently told them that I would never be purchasing from them again. They let me know that they are not the jeweller, just a customer service, so there is nothing they can do for me. When I tried to continue speaking with them, the rep cut me off and told me to just send them an email.
Luckily, I have found a local jeweller who is going to help me correct my wedding band before the big day. They are also going to test for real gold and stones, as I do not have confidence after my experience that everything will be as expected.
Their rings look pretty online, but please do not make the same mistake as I did. Shop local or with larger franchises.
Response from AllurezJul 29, 2016
At Allurez our customer satisfaction is our number one priority! Our award winning customer service team goes above and beyond to make sure every single customer is satisfied and becomes a lifetime customer. The information in this review is false and defamatory. We sell jewelry with at least 14k gold, and have never manufactured or sold 10k gold, and never will! We only sell jewelry with high quality diamonds, gemstones, and precious metals, and we stand behind everything we sell.
If you have any questions or concerns please email us at [email protected] or call us at 800-554-3509 and we will make sure you are one of our thousands of satisfied customers.
JE
Jecca210
Terrible company. Bad quality jewerly
This company sent me a altered ring missing the center prongs Which made the diamond lose. With out the promised appraisal, and ordered inscription. They hung up on me ignored me and a bbb complaint, for their month return period, and then won't take it back because it's been over a month. I have had to deal with them on a daily basis for months, I've even had to hire a lawyer. They even told me they would send my ring back when I removed my reviews and now someone got into all my review accounts and either removed or changed them. BEWARE this is a deceptive company that is not customer friendly. I wish with all my heart I bought my ring somewhere else...if you buy from them I wish you luck because you are going to need it.
Trust pilot deemed my review as fine. I find it funny how I can't say anything negative about Allurez but trustpilot allows Allurez to reply with negative comments about me that are false and defamatory. Allurez should spend their time providing a quality product and not worry about reviews.
PLEASE IF YOU ARE READING THIS I'M WARNING YOU DO NOT ORDER ANYTHING FROM ALLUREZ, YOU WILL REGRET IT!!! If you do make the mistake of ordering from them and your jewelry is not right my advice is to keep on them. They will try to wear you down, but contact the bbb, NY attorney general, post master general, and make all the reviews you can. They will argue, lie, and try to have your reviews removed. Stay strong and don't give in, that's the only way they will be held accountable for their actions.
Response from AllurezApr 25, 2016
At Allurez our customer satisfaction is our number one priority! Our award winning customer service team goes above and beyond to make sure every single customer is satisfied and becomes a lifetime customer. The information in this review is false and defamatory. If you have any questions or concerns please email us at [email protected] or call us at 800-554-3509 and we will make sure you are one of our thousands of satisfied customers.
JT
Joanna T.
DO NOT BUY FROM ABROAD and TERRIBLE quality!
I bought a sapphire necklace from Allurez. The pendant itself was fine but the chain it came with is very thin and poor in quality.
The company makes you pay the import duty tax for shipping abroad. They do not make this clear and explicit at checkout, so the shipping cost is actually DOUBLE whatever they quote you, bringing the total to well over a reasonable amount. £70 to ship a tiny pendant from the US to the UK!
In terms of their customer service, it was average. They weren't very sympathetic to my situation and were not very helpful at offering a solution.
Very annoyed with this company. Will not be recommending them. Buy from the UK instead, spend the extra money on a quality piece of jewellery.
Response from AllurezApr 25, 2016
At Allurez our customer satisfaction is our number one priority! Our award winning customer service team goes above and beyond to make sure every single customer is satisfied and becomes a lifetime customer. The information in this review is false and defamatory. If you have any questions or concerns please email us at [email protected] or call us at 800-554-3509 and we will make sure you are one of our thousands of satisfied customers.
RE
René
Never got the package, they don´t refund and dont answer my mails anymore
I ordered from Germany and on its way it lost it´s invoice, so german customs couldnt forward it to me.
Because customs didnt sent me the right letter, I couldnt get my package and it went automaticly back to USA.
Now its there for over a month now, I never had it and Allurez isn´t doing anything. They always say they cannot do anything, because they do not have the package.
So, now i´m waiting for 2 months in total, nothing has happened, nobody answers my mails anymore. They just don´t care, it´s not their problem, because they have the money.
Even if I never got the package, ( it only went from customs to customs ) they seem to think,I could have done anything, I dont know what.
I dont know whats the problem, if a customer can prove he never got the package, how can it be the customers problem to get his money back in a normal time.
Mistakes can happen, but its not ok to play deaf and just keep the Monty for months, thats just the worst customer Service. Now the are trying to delete this Review for the third time and tried to offer me money to delete but it's true and it will stay.
It's just poor if they cant accept one Bad and true review and try everyone little trick to delete. But no surprise.
So, no ring, no money, no help.
Only Winner: Allurez.
Edit : In the end I got my money back eventually.
Interesting is their comment below, that they don't have any record of me as a customer and that my Information is false.
I'd be glad to provide prove at any time. What a Joke :)
Response from AllurezFeb 2, 2018
At Allurez our customer satisfaction is our number one priority! Our award winning customer service team goes above and beyond to make sure every single customer is satisfied and becomes a lifetime customer. The information in this review is false and defamatory.
If you have any questions or concerns please email us at [email protected] or call us at 800-554-3509 and we will make sure you are one of our thousands of satisfied customers.