In 2010, Allurez was founded by Raphi to make the jewelry shopping experience special once again. Upon researching the industry, he discovered that most jewelry sold in stores was made overseas with inferior quality to jewelry made in the USA, and was sold at extremely high prices.What Raphi did next was launch Allurez for the jewelry customer to go directly to the source, and hired the best designers and jeweler's in the industry. By doing this, Allurez revolutionized the jewelry shopping experience with exceptional quality at affordable prices. Customized for you and filled with true and sentimental value.Since then Allurez has grown to a household name and is now one of the fastest growing jewelry brands in the US. Allurez is featured in the press at Brides, the Knot, Cosmopolitan and many more.THE COMPANY NAME WAS DERIVED FROM THE WORD ALLURE.The Z was added to be a metaphor for the beginning of the alphabet to the end, jewelry is meant to be eternal and last a lifetime. It symbolized the love from the start and is to remind you each and every day.
Allurez (allurez.com) has 537 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
allurez.com
Website
allurez.com
Category
Jewelry & Watches
Location
new york, New York
Listed on Five Star Index
2026
About these reviews
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The company replied to 9% of reviews.
Latest
Most recent review: October 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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I called them to ensure a guarantee delivery by 11/18/2021. I sent an email 11/15/21 asking for why it had not shipped yet. They said I would have it by 11/19/2021. It still has not shipped. Now they just send me canned answers of waiting 10-14 business days.
Another note, when you call them, there is horrendous loud background noise/loud voices and the person on the phone acts like there is nothing wrong when you ask about it.
HP
HalferLand Performance _The J.
TERRIBLE SERVICE TRIED TO HIDE THEIR MISTAKES AND BLAMES YOU!!
THEY HAVE NOW DEACTIVATED THEIR COMMENT SECTION SO THIS ISNT SEEN!!
PM ME FOR FULL EMAIL CHAIN FROM ALLUREZ, SHOW THEIR LACK OF RESPONSIBILITY AND OVERALL NEGATIVE TONE TO A CUSTOMER SIMPLY TRYING TO GET WHAT THEY PAID FOR!!!
BEWARE BEWARE BEWARE OF THIS COMPANY. THEY WILL HIDE NEGATIVE REVIEWS FROM THEIR WEBSITE BUT YOU CAN CHECK NY BBB WEBSITE FOR ALL THE MANY CUSTOMERS WITH ISSUES!!!... ORDERED RINGS, TOOK A MONTH TO DELIVER (OK NO WORRIES WITH DELAYS AROUND THE WORLD) ..HOWEVER WHEN DELIVERED FOUND THEY SENT THE WRONG KARATE (ORDERED 18K WHITE GOLD AND SENT 14K ) A STONE SAT WAY TOO HIGH AND PRONG PROTURDING. SENT THE RINGS BACK, TOLD 5-7 DAYS TO FIX, LOST DINNER RESERVATONS 3 TIMES, ENDNING UP TAKING A MONTH TO "FIX" JUST TO GET THEM BACK WITH THE KARATE MARKING THAT WAS WRONG SCRATCHED OFF THE RING SO WE CANT READ IT (SKETCHY!!!!) , PRONG AND STONE WERE UNTOUCHED, THEY LITERALLY SENT IT BACK IN IDENTICAL CONDITON.!!! I ORDERED 2 MONTH OF CUSHION BEFORE THE BIG DAY....NOW FOUR MONTHS LATER, NO FIX, FOR A $527 GOLD GRADE DIFFERENCE THEY OFFER $5/ CREDIT, WEKK DELAY IN RESPONSE UNTIL I FILED A BBB CLAIM, WAS TOLD OVER 4 WEEKS AGO THE "OWNER" WAS BEING NOTIFIED, JUST FOR THIS WEEK BLAZE TO SAY "THANKS FOR BRINGING THIS TO MY ATTENTION"...WHAT!!!?? WE'VE BEEN GOING BACK AND FORTH ON THIS FOR 4 WEEKS...YOUR JUST NOW SAYING YOUR SENDING TO OWNER WHEN YOU SAID THTA TWO WEEKS AGO!! NOW THE OWNER AGREES TO ONE THING AND THEN CHANGES THEIR MIND CONSTANTLY. OTHER ONLINE REVIEWS HAVE SIMILAR SITUATIONS AND ISSUES WITH THEM (CHECK NY BBB SITE). I GAVE THEM 4 MONTHS OF CHANCES, IM VERY FORGIVING BUT IN THIS INSTANCE YOUR COMPNAY IS LITERALLY RUINING THE MOST IMPORTANT DATE IN MY LIFE....GIVEN SO MANY CHANCES AND NOW EVERYONE WILL KNOW. BBB COMPLAINT ALREADY FILED, HIRING LAWYER NOW!!! BEWARE!!!
CHECK THEIR NY BBB REVIEWS...80+ NEGATIVE THAT CUSTOMER HAD TO GO SO FAR TO CONTACT BBB FOR HELP!!
#Allurez #allurezjewlery #allurezjewlry
NO
NotAFan
How to lose $700 over 7 months
Asked for a refund 2 weeks before the product shipped in December of 2020. Did not receive a refund. After contacting the BBB I finally got a response from the Company.
Company refused to give me a cash refund. Unsatisfactorily settled for store credit and got earrings. It is the 28th of July before this was settled.
I'll never use this Company again.
I do not recommend.
Update 09 September 2026:
Allurez keeps trying to delete this comment. Guess what I still remember this and I will continue to verify this comment directed at this business.
MS
Marlene S.
Never buy jewelry online, especially from Allurez
ORIGINAL REVIEW: They are a nightmare to deal with. They lie constantly and either ignore you, or take a super long time to get back to you. I sent my jewelry back to them for repairs about three weeks ago and haven’t heard a peep about the status. I already disputed the charges since the ring had an inclusion on it. I will contact my card company and tell them that Allurez has my jewelry back in their possession and doesn’t plan to give it back apparently. Save yourself the headache and buy jewelry locally!
UPDATE: So it turns out that after a manager told me they were going to repair the jewelry, Allurez actually issued a full refund, even before I mailed the jewelry back. Which means they had no intention of even repairing it in the first place. They didn't send an e-mail at all notifying me of this. I sent texts, calls, e-mails and no response after I sent the jewelry back. Discover Card was the one who let me know that a refund had been issued, two weeks later. Then I got a text from Allurez after my phone call with Discover and was told that I had been issued a full refund. Gee thanks Allurez. At least I did get my money back though. I will obviously never deal with them again, and most importantly I will never ever buy fine jewelry online again.
UPDATE 2: Allurez flagged my review as being “not an authentic customer experience.” So TrustPilot asked for receipts which I provided them. So now my review is verified. Nice try Allurez. STOP LYING. That’s the only way to repair your reputation.
RD
Roxanna D.
Horrible Liars
Horrible Liars! I tried to even give them another chance to make it right! They are liars and a complete waste of money! Don't fall for their scams!!!!!
SU
Susie
Dishonest Allurez.com business
9I purchased a 7 stone 3 caret bezel set diamond necklace from Allurez.com just because they had a 4 star rating. I have no ideal how they managed that kind of rating! Beware is all I can tell you!!!! You had better listen to the bad reviews. I wish I had, they will Lure you in with free gifts and discounts to get you to purchase something from them and then you are in for it. Yes you will get your item but not as they describe it. I had to take the necklace to another jeweler before I could carry out my dispute with my credit card company. The necklace bezel sets were on a flimsy chain and not set accurately the stones were laying two down one up they were set wrong. The necklace looked awful around the neck. The quality of the stones were not as described they were II. My order was not a special order. On their returns policy it said for any reason I was not pleased with the purchase I could return within 30 days. I tried contacting them all day the first day upon receiving the defective and not as described item. It is true they will not answer their phone or you can't get a chat very easily, I was even cut off right in the middle of a chat when I explained I needed a return RMA# for the defected not as described item. So I filed a return form out and sent it to customer service. Only then did I get a reply the one that lured me in. All he replied was why don't you like the necklace everyone else does. I sent picture's of the necklace to him and explained the bezels were messed up and the stones weir not as described. They were full of carbon and ice and the necklace would not lay right. He then stopped answering any of my messages ignoring me hoping I would just give up and go away. He also did not send a watch their so called free gift! and they offered another discount after you purchase that is another way of luring you in. That was another lie. I still have an ongoing case against them. So if you are smart you better listen to the people's bad reviews they are just trying to warn you, I wish I had been smart enough to take heed now I am going through all this. Take notice that they even have lure in their title Al lure z! They are a very dishonest company and I don't know how they stay in business.
LF
LF
Stay away from Allurez. Buying from them feels like a scam.
I am very disappointed by Allurez. They took a long time to complete my order, not caring about their 10-14 days policy at all (which by the way it's already a ridiculous amount of time). Then, when I told them the ring was not useful to me anymore, they told me I could not return it, since it is custom made. What in the heck is not custom made in Allurez? When I bought that ring in their website, it only allowed me do so by selecting different features such as size, the color of the gold, the stone, etc. Their return policy is therefore a scam. But it didn't stop there, I told them I wouldn't even be in the country by the time they were supposed to finish the ring. I email many people in their staff and even talked to someone on the phone. They said they would send the ring to my location abroad, which after all that happened, it could have made things a little better. To my surprise they just didn't care and send the ring to my address in the US the same day I was supposed to take my flight (which they knew). So, I had to lose my flight in order to receive the ring, and get another flight the next day at a very expensive rate. At that point it's like they were just playing with me. Allurez staff are either highly incompetent or purposely evil. Either way the result is the same. I am never buying from Allurez again and I recommend you do the same. Trust me, you will regret buying from them.
LU
Lucy
Questionable quality/ethics. Get appraisal after purchase.
I could write about this forever, but here's the shortest possible version of this story:
I purchased a sapphire and diamond ring from the Allurez website. No customization. It was supposed to be a AAA, eye-clean sapphire with SI1/SI2 diamonds. I contacted Allurez prior to purchase to ask about any enhancements to the sapphire - heat, diffused, etc. and was told it was a "natural stone, and not enhanced". This should have been the first red flag since most sapphires in the retail market are heat treated.
The ring arrived after several weeks, but with zero paperwork. No certificate (I don't mean an appraisal) stating what was purchased - the kind of stones or the carat weights and clarity. Even my least expensive jewelry was sent with a certificate stating those things. But the first thing I noticed was how dark the sapphire was compared to the one pictured on the website. I thought maybe it would look better in the light, so I walked into my kitchen and took the ring out of the box, but before I put the ring on my finger, I immediately saw a large inclusion in the sapphire. It resembled a crack and went all the way across the stone. This was within minutes of the ring arriving at my door. I immediately emailed customer service and sent close-up images. I also inquired about returning the ring for a refund, since this was a *$4000* ring and was supposed to be an eye-clean sapphire.
Many emails, days and weeks - and even more tears - went by over this. I wanted the ring, so when I was offered the opportunity to swap out the center sapphire with a different stone, I accepted. But that meant sending the ring back for them to do that. Allurez will not allow you to use USPS, and ground shipping with insurance costs a minimum $100 each way. I eventually convinced them to send me a prepaid shipping label so I could send the ring back to change out the center stone, rather than asking for a refund. So I sent the ring back for a new sapphire.
Several weeks went by, and I received the ring a second time. Immediately upon opening the box I could see the sapphire was only marginally better than the first one. It was dull, dark, but mostly it was not well-polished at all. The facet edges were visibly and tangibly rough, and had little pits. Then, I saw that some of the prongs holding the sapphire were crooked and felt very sharp and extremely snag-prone.
I had to visit a local jeweler to have some other items serviced anyway, so I decided to take this ring and get it evaluated while I was there. I did not tell them the ring was new, where I bought it, what I suspected about it, or how much I paid for it. I said I was thinking of having it appraised and simply asked for a professional opinion. The jeweler looked at the ring through his scope and shook his head. He said he would not sell a ring in that condition. He saw the rough edges on the sapphire (I can't remember the technical word he used, something about cut marks) and said the sapphire would need to be re-polished and reset to correct the sharp and crooked prongs. He also said the diamonds were "heavily included" (were supposed to be SI1 or SI2), and that the appraisal value would likely come back in the $1500 range. I said nothing other than to thank him, and left.
So I then spent several more weeks going 'round and 'round with Allurez about refunding my money for this inferior piece of jewelry. In fact, I was told by the Allurez rep that the jeweler I visited lied about the ring in order to get me to return it and shop with them - indicating they thought I shared more about the ring with the jeweler than I said I did. I was shocked and angered that an Allurez customer service person would even suggest this or make that allegation.
It's too late to make this a long-story-short, but the original purchase was made in early February 2021 and I finally received a full refund today. Of course, I am still out $100 shipping costs, but I consider that a small price to finally end this saga and cut all ties with Allurez.
This experience has left me feeling that this company is quite shady. No certificate of authenticity means they can tell you it's natural, un-enhanced, "eye-clean","AAA", "SI1/SI2", but send something else. And if you're not satisfied with your purchase, their return/refund policy is anything but easy or hassle/stress-free - plus, it is expensive. If you choose to shop with Allurez, I highly recommend you have anything you purchase evaluated by a third party as soon as you receive it. Or better yet, just shop somewhere else.