In 2010, Allurez was founded by Raphi to make the jewelry shopping experience special once again. Upon researching the industry, he discovered that most jewelry sold in stores was made overseas with inferior quality to jewelry made in the USA, and was sold at extremely high prices.What Raphi did next was launch Allurez for the jewelry customer to go directly to the source, and hired the best designers and jeweler's in the industry. By doing this, Allurez revolutionized the jewelry shopping experience with exceptional quality at affordable prices. Customized for you and filled with true and sentimental value.Since then Allurez has grown to a household name and is now one of the fastest growing jewelry brands in the US. Allurez is featured in the press at Brides, the Knot, Cosmopolitan and many more.THE COMPANY NAME WAS DERIVED FROM THE WORD ALLURE.The Z was added to be a metaphor for the beginning of the alphabet to the end, jewelry is meant to be eternal and last a lifetime. It symbolized the love from the start and is to remind you each and every day.
Allurez (allurez.com) has 537 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
allurez.com
Website
allurez.com
Category
Jewelry & Watches
Location
new york, New York
Listed on Five Star Index
2026
About these reviews
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The company replied to 9% of reviews.
Latest
Most recent review: October 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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Horrible service.
I order a bracelet for my wife for Christmas. I didn’t recieve any information. I called and got hung up on by the rep. I was told my item was sold out, which doesn’t reflect on the website. I emailed only to be told with each reply: “my item was in and wil be shipped early next week”. I have yet to recieve any information about shipping or any updates. I looked up their address, they are not registered at the address on their website. I’m currently making a claim with my credit card for fraud, the bracelet was costly enough for me to get a lawyer and seek refund and damages. STAY AWAY FROM THIS FRAUD COMPANY.
RD
robin D.
Horrible customer service
Horrible customer service. No one is ever available and the representatives always offer a call back or an email which doesn't happen. Every issue is "sent to the back office". Wedding band was late even though they were very well aware of the date it needed to be received by. I had called many times expressing the urgency. Took a month to receive it. We ended up having to purchase another ring from another jeweler. Return process took over a month. After persistent calls they finally emailed me return instructions. They also require signature and insurance on the package so it was almost $100 just to return my item. They still have not issued the refund. It has been a month since they received it. More broken promises again today stating I will get a call back or an email. Highly urge people to steer clear of this company.
Response from AllurezAug 5, 2025
At Allurez, we strive to provide exceptional customer service to all of our customers. We're truly sorry to hear about your experience and would like to help resolve this matter.
However, we're currently unable to locate any customer record under the name provided. In order to assist you further, we kindly ask that you reach out to our customer service team directly at [email protected], so we can verify your order and look into this in more detail.
For reference, our refund process includes a standard 5–7 business day inspection period once the returned item is received. After the refund is issued, processing times may vary depending on your bank or credit card provider — something we unfortunately don’t have control over.
We’d love the opportunity to assist you properly, and we hope to hear from you soon so we can make things right.
JK
Julie K.
Gift was eight weeks late
The graduation gift was eight weeks late being delivered. Appears to be smaller than the example in the picture. Did not monogram the simple message “with love”. This company is not worth the money or the time waiting for their substandard product.
Response from AllurezAug 5, 2025
At Allurez, we strive to provide exceptional customer service to all of our customers. We’re very sorry to hear that your experience with us didn’t meet expectations — especially for such a meaningful occasion. A delayed gift, missing personalization, and disappointment in the final product is not something we ever want for our customers. We understand your frustration and would like to clarify a few details regarding your order.
As we previously explained, your pendant had to be remade due to porosity found in the metal — a rare but natural occurrence during the casting process. Once the remake was completed, we were ready to ship your pendant; however, you requested that we hold the shipment due to hurricanes in your area and because you would be away from home. We fully respected that request and waited for your confirmation to proceed with delivery.
Additionally, we were happy to offer you the engraving. However, we did not receive the pendant back from you to complete the engraving. We are still more than willing to provide this for you — simply contact our customer service team at [email protected], and we’ll be glad to assist.
AK
Alexander K.
I have nothing but bad experiences
I have nothing but bad experiences with this company. First they apparently forgot my order for months. Theyn they sent it and it was not up to the standard I was expecting. Their return policy states that an item can be returned for any reason if you request a return authorization code within a certain time window. They state that they will not accept returns unless you have received a return authorization code. I requested the return authorization code and received no response from the company. I would recommend against purchasing from this company, their return policy is suspect, and I would question their ethics in general.
Response from AllurezAug 5, 2025
Thank you for sharing your feedback. At Allurez, we strive to provide exceptional customer service to every customer, and we’re sorry to hear that you felt your experience didn’t reflect that.
To clarify, your request for a return was submitted outside of our stated return policy window. However, in an effort to ensure your satisfaction, we still offered alternative solutions — including an exchange for thicker leverbacks, which you mentioned wanting, or the option to exchange your earrings for any of the thousands of products available on our site.
We genuinely try to go above and beyond for our customers whenever possible, while also maintaining the policies that were agreed to at the time of purchase. We're sorry to hear you were dissatisfied, but we do remain committed to fairness and transparency in all our interactions.
If you’d like to revisit any of the options offered, our team is still here and happy to assist. Please feel free to reach out to us at [email protected]
JF
Jeff F.
This website is terrible
Said it would ship out in 1-7 business days. Took a month. Couldn’t get answers from the call center. I was 99% sure I got scammed. The diamonds don’t look like the advertised picture.
Response from AllurezAug 5, 2025
Thank you for your feedback. At Allurez, we strive to provide exceptional customer service to all of our customers, and we’re sorry to hear that your experience left you feeling uncertain.
We do see that there were multiple phone conversations with you, along with responses to your email inquiries throughout the process. We understand how important clear communication is and regret if there was any confusion regarding timelines.
In terms of shipping, while we aim to fulfill orders within 5–7 business days, certain custom or made-to-order pieces may require additional time — and we do our best to communicate those delays when they occur.
Regarding the diamonds, their size and specifications are clearly listed under the product information on our website. We work hard to ensure our photos and descriptions accurately reflect the product, but we're happy to review your concerns further if something appears off.
If you’d like to discuss this in more detail or explore a resolution, please don’t hesitate to reach out to our customer service team at [email protected]. We’re here to help.
MW
Mark W.
TERRIBLE Experience Ordering A Wedding Band
I ordered (and paid for) a wedding band, which the site indicated was readily available. After not hearing anything from them for several days, they informed me that band wasn't available at that time, and offered me a replacement, which wasn't suitable. I told them that I wanted to cancel the order, if they couldn't fill it within a reasonable timeframe. They ultimately sent me a USPS tracking number and said the ring would go out the next day, but USPS indicated they have still not received the ring. I sent them two emails demanding they cancel the order and refund my money, but they didn't respond to either. I filed a complaint with both the BBB and through PayPal (how I paid for it). Finally, apparently as a result of my complaints (and a full month after I placed the order), they told me that USPS had lost the order, but they could replace it. I told them, again, that I wanted to cancel the order and get refunded. They informed he that had processed the refund, which is now reflected in my PayPal account.
This company's behavior throughout this process was, at a minimum, terribly poor customer service (due to unresponsiveness, failure to identify/investigate the USPS issue, etc.) and boardline uthetical. The fact that they eventually refunded my money in no way changes my opinion of them, for all the reasons I've indicated.
Response from AllurezAug 5, 2025
Thank you for sharing your experience. At Allurez, we strive to provide excellent customer service, and we’re sorry to hear that your order process did not meet your expectations.
We understand your frustration and sincerely regret the inconvenience you experienced. However, we’d like to clarify that your ring was shipped, and the tracking information was provided promptly. Unfortunately, once a package is in the hands of a third-party carrier like USPS, delays or issues on their end are outside of our control.
That said, we were more than willing to replace the ring for you, but we fully respected your decision to cancel and request a refund. We’re glad that refund was successfully processed and reflected in your PayPal account.
We appreciate your feedback, as it helps us continue to improve our communication and service. If you have any further questions or concerns, our team is here to assist.
JN
Jeff N.
DO NOT DO BUSINESS WITH ALLUREZ
DO NOT DO BUSINESS WITH ALLUREZ! They lie about their products and shipping, their customer service is a joke, they do not return calls/emails/chats, and they will steal your money! Read this review and others on this site about shoddy quality and business practices.
I ordered a diamond and opal bracelet for my wedding anniversary from Allurez.com in July 2023. According to the order, it would ship in 2-5 days and I would receive it in plenty of time for our anniversary a few weeks later.
The claimed carat weight of the opals was 13.2ct. I asked if this was accurate since they also said they were 6x4mm opals, which they also sell on their site separately and weigh about 0.25ct each. They assured me it would be close to the stated 13.2ct, but doing simple math it adds up to around 5.5ct. I decided to take their word thinking maybe there was some extra thickness or something and it would be documented when I received the item (more on this later).
10 days go by and nothing on shipping. I inquired and they told me they were still working on it. Another week goes by, and they claim they were going to have it overnighted that day, but that was a lie. Another week went by and I asked to cancel it since my anniversary had passed. They then informed me that I could not cancel it since their policy only allows cancellation within the first 24 hours after ordering. I informed them I would return the item immediately upon receiving it since they missed the date.
I received the item a full month after ordering. There was no documentation included with the item at all. The opals were standard 6x4mm and thus the opals were well under (less than half) the claimed weight.
I opened the box, took a picture, closed the box and that was it and immediately requested an RMA from Allurez. I shipped it back in the original packaging exactly per the instructions. They then claimed the item showed signs of wear and was not sent back in original packaging and thus not eligible for return. This of course is yet another lie used by them to try to shirk their return policy. They have been unreachable since August on any attempt to get a refund or even discuss the issue. As of late November 2023, they still have over $6000 of my money AND they have the item. These people are thieves plain and simple. I’ve purchased from other reputable jewelers such as Anjolee, Blue Nile, Siag, James Allen, and others, ALL have included documentation and provided me with a quality product that was accurately represented and shipped within the stated timelines. In some cases, I have returned items and easily received a refund without any hassle. This is by far the worst retail experience I have ever had. Do yourself a favor and take your money to any number of other jewelers who will give you better quality products and treat you decently. I have cases open with BBB and my credit card company to try to get my money back. Save yourself the hassle and take your money elsewhere!
UPDATE Feb 22, 2024 - after a lot of hassle, we did accept an exchange for a different item. However, we had the item checked by a local jeweler and the diamond clarity was not S1-S2 as claimed but I2. At this point, my wife is ok with the item, and after 7 months of frustration I’m forever done with Allurez.
OY
Oyetokunbo
Bad service.
Bad service.
I ordered an engagement ring set. After ordering, i tried to contact them to make a particular change about my order. Eventually after getting through to them (after long wait times on the phone), i let them know of the change. I made another call after a few days to confirm that my change was going to be implemented. The person i spoke to mentioned already seeing a note regarding the change and promised to leave another note. After i got the rings about 2 weeks later, the request hadn't been honored. I tried to contact them and couldn't reach them. I left a message asking to get called back but nothing.