In 2010, Allurez was founded by Raphi to make the jewelry shopping experience special once again. Upon researching the industry, he discovered that most jewelry sold in stores was made overseas with inferior quality to jewelry made in the USA, and was sold at extremely high prices.What Raphi did next was launch Allurez for the jewelry customer to go directly to the source, and hired the best designers and jeweler's in the industry. By doing this, Allurez revolutionized the jewelry shopping experience with exceptional quality at affordable prices. Customized for you and filled with true and sentimental value.Since then Allurez has grown to a household name and is now one of the fastest growing jewelry brands in the US. Allurez is featured in the press at Brides, the Knot, Cosmopolitan and many more.THE COMPANY NAME WAS DERIVED FROM THE WORD ALLURE.The Z was added to be a metaphor for the beginning of the alphabet to the end, jewelry is meant to be eternal and last a lifetime. It symbolized the love from the start and is to remind you each and every day.
Allurez (allurez.com) has 537 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
allurez.com
Website
allurez.com
Category
Jewelry & Watches
Location
new york, New York
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 9% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
This company cannot pay to remove reviews or change its score.
ILLEGAL! They continue to withhold our refund despite confirming receipt of the returned product via email. Despite following their return policy as listed on their website, they have said *in writing* that they will only process the refund after we remove our negative reviews. Now they have harassed us with multiple phone calls. Absolutely disgusting and illegal. We have wasted so much time fighting this fraudulent company and still have not gotten our money back. Do not buy from here.
EG
Ed G.
After waiting for a month to receive a…
After waiting for a month to receive a gift for my wife and being told every few days that it will be shipped the next day when I finally received it, it was much smaller than described. It then took weeks to get an authorization to return and after returning I never received a refund. I called weekly for six weeks and every time they told me they would check with their accounting team and call me back. They never did. I ultimately had to call the bank card company and dispute the charge to reverse the charges! It took four months from beginning to end. Worst company ever and they flat out lied to me every time I called them. Don’t waste your time and money!
KA
Kenzie A.
I don't have many regrets, but ordering from Allurez is one of them. RUN AWAY.
Their return policy for all intensive purposes is completely inaccurate and does not represent reality. I've been going back and forth trying to return a never worn, still in packaging wedding ring for over 2 months now. Initially, they refused to give me a return number despite being well within the 30 days of return. At that point I had called multiple times, sent them well over 5 emails and they merely offered me $100 off a ring I didn't want to try and avoid processing a refund (the ring costs $1.2k full price). Prior to buying the ring, I thought the reviews seemed well balanced but I'd say quality of the ring for the price is quite poor and the fact that you can't return these rings should push you to avoid this company completely. Please learn from my mistake and do not purchase from Allurez.
Update: 2 months in, and I still have not received a refund despite sending back the ring within the 30 day window and having Allurez accept the ring via UPS (with a signature!) after I fought them to get an RMA number (mandated by their return policy). They are now threatening to not give me a refund until I remove this negative review and write a positive one.... they excuse this by saying they are "trying to reach me" and call me multiple times a week in the early am hours to try and convince me to take down this review instead of processing a refund. We have nothing to discuss via phone. You don't need to get ahold of me. You just don't want to give me my money back. Allurez... give me a refund. I've followed your policy to a T. The ring is completely new and unused and I've followed all your directions. I have a right to write a negative review because my experience has been INSANE. Give me my money back. Stop calling me. And stop threatening me via the phone. This could all stop, if you were an honest business who followed the return policy outlined on your website.
I cannot urge you strongly enough to stay far far away from this business for the sake of your sanity and happiness. They are the absolute worst.
Response from AllurezApr 7, 2026
Hi Kenzie,
We’re very sorry to hear about your experience and appreciate you bringing this to our attention. We’d love the chance to make this right, please get back to us so we can resolve this for you. We’ve been trying to reach you and hope to hear from you soon.
Thank you,
JB
Jamie B.
Worst Customer Service I've Ever Experienced
I ordered a ring, but when it arrived it had a noticeable blemish on it, and no engraving (I checked this so carefully during checkout, at least 10 times). Very disappointing as I live in the UK and paid a huge amount on customs.
However, the real frustration lay with dealing with their 'support' team. It's taken 2 months, and I'm no nearer to resolving this. They did at one point offer me a partial refund, however every *single* time they reply to an email, they completely ignore the entire history of our conversation and seem to start fresh. It's absolutely bewildering. The same insincere 'We're so sorry you're frustrated by this' - and then immediately continuing to ignore anything I've explained, and asking me to repeat things I've already said countless times. At one point someone rung me, and they seemed SO genuinely confused about the whole company and what they were supposed to be doing.
It's absolutely baffling that a seemingly big company can outsource their entire support to a team like this with absolutely no training, and just tank their reputation as a result. Even more baffling is the fact that they don't seem to care, and are ignoring this huge spate of reviews saying the exact same thing.
I now have to pay a significant amount of money to fix the ring myself. I seriously do not trust them to even handle this again, and I don't want to waste any more time with that same support team.
AVOID THIS COMPANY AT ALL COSTS.
(I’m fully expecting the Allurez response to this to be “Simply reach out to our Customer Service team, and we’ll personally assist you to ensure you’re completely satisfied with your purchase.” – completely ignoring what I’ve just said in my review. Let's see.)
Edit: Ok I was just going to leave this be, but the experience since posting this review has been so unintentionally hilarious / tragic to not update everyone on.
I've now received 21 (!) emails from them over this whole sorry saga, and they still haven't taken into account anything that I've said, including in this review, or even anything that they themselves have said, even if they JUST said it!
Pre-review they offered me $100 store-credit as a means of making it up to me. I had to explain that, as I'm from the UK that it wouldn't work as customs alone would be more than that amount.
They then offer a partial refund of $100 which I turned down, and after that they offered $140. I was on-board with that, but it sat there for over a month with no further word from them.
I then left this review and afterwards they did indeed get in touch again in a panic, and said they would offer the $140 partial refund if I agreed to remove this review.
I told them it was too late and how it didn't sit well with me, at which point they come back and offer a $200 partial refund.
I genuinely thought about it, but ultimately turned them down because I think this matters. It's too late now, and this is only damage limitation, not coming from a place of genuinely wanting to help me.
Their next move...?
"We genuinely value you as our customer, and as a gesture of goodwill and to help resolve this situation, we would like to offer you a $150 partial refund, along with $50 in store credit..." !!!
It's literally worse than what they JUST offered me. I point out the ridiculousness of the offer and re-iterate that the review stays, at which point they come back with the exact same "$150 partial refund along with a $50 store credit" offer, and no reference to what I just said.
Like... what is going on over there? Why do none of the support team read anything? Why is everyone over there so bewildered all the time? Do we need to send help?
No more updates now. The review stays.
AVOID THIS COMPANY AT ALL COSTS.
Response from AllurezMar 31, 2026
We’re truly sorry to hear about your experience and understand how frustrating this has been for you.
This is certainly not the level of service we strive to provide, and we sincerely apologize for the delays and lack of clarity in communication. We also want to let you know that we have been trying to reach you over the phone to resolve this matter as quickly as possible, but haven’t been able to connect.
We genuinely want to make this right for you. Please reach out to us directly or let us know a convenient time and number to contact you so we can work toward a proper resolution.
Thank you for bringing this to our attention.
MA
Marquis
Suspicious
I ordered a piece from Allurez as a Christmas present for my wife, with the stated delivery time being 5-7 days. I ordered at the beginning of December, giving ample time for the piece to arrive by Christmas. It is Christmas Day and the piece still hasn't been shipped yet. I have contacted their customer service, but have only been able to interact with a bot. I have requested cancellation and refund - the bot responds with the same template response and fails to acknowledge my request to cancel. At this point, I am wondering if this isn't a scam. If the piece isn't delivered promptly, my next step will be to report to the BBB and initiate a chargeback with my credit card company.
EDIT: I read Allurez' replies to the numerous bad reviews - it is the same insincere, dismissive, AI-generated corporate empathy slop that I have received from their customer service bot.
EDIT 2: Go and read the complaints about this company on the Better Business Bureau website before you consider giving them any of your business - it's a frightening read.
Response from AllurezJan 22, 2026
Hello,
We have no records of this customer at this time. At this point it seems as if the review was left for the wrong company.
That said, customer satisfaction is extremely important to us, and we take all feedback seriously. We understand how disappointing delays, especially around the holidays, can be, and we never want a customer to feel unheard or frustrated. Our team strives to assist every customer as promptly and transparently as possible, and we are always happy to review orders directly.
We encourage the reviewer to contact our customer care team with their order number so we can properly identify the purchase and work toward a resolution. Our goal is always to ensure a positive experience and to address legitimate concerns quickly and fairly.
SI
Simon
Never Buy Allurez
I would never buy from Allurez ever again. I ordered a basic half paver ring. Repeat, standard/basic ring, not even custom. And the quality was so poor that a gemstone fell out immediately. I was well within the 30 day return policy window and they bend over backwards to string you along and avoid any refund. It's 9 months and counting. It is clearly intentional to have horrible customer service.
Response from AllurezFeb 27, 2026
Hello,
We take all customer concerns seriously, but we have no record of an order matching the details you have described, and we are unable to identify you in our system. If you are a verified Allurez customer and would like us to investigate further, please contact our Customer Service department so we can look into this for you.
Thank you,
The Allurez Team
FJ
Flint J.
They refuse to allow me to return an…
They refuse to allow me to return an unused ring. They have dragged me along for months telling me "they are waiting to hear from management" to provide return details.
AP
Adam P.
Horrible company- Stay away!!!
Horrible company. Not even sure they have a business. No one answers the telephone or responds to emails timely! Stay away. Ordered a gift December 7th and still not shipped. Advised today finally that it is not in stock!