Dina F.
Some good know-how and tools, but some gaps
These folks definitely know how to optimize an Adwords campaign. However, their overall Google base knowledge seems fragmented among specialists. It took 3 months for my assigned adviser to notice that my site lacked an SSL certificate. While they thought it might be a problem, the adviser did not connect my traffic difficulties to the Google announcement for SSL certificate requirements made in October 2017. My adviser also approved a change to my Adwords campaign that was against Google policy and got all my ads halted until I fixed it. Their automated algorithms for keywords don't seem to work for my niche, but their editing tools are *soooo* much easier to use than the native adwords tools.
Response from WordStreamJun 12, 2018
Hi Dina, Thanks for sharing your experience! We do our best to help educate all of our consultants on industry and policy changes that may affect our clients, but it appears that in your case, we could have done better. Thank you for sticking with us!