Aaron P.
Great Product that Needs to Review its Pricing Strategy and Educational Materials
Winston is a new firm with a VERY innovative product... but they need to work on 1) communicating why they are valuable and 2) try more innovative pricing strategies. I actively searched for "hardware VPN" solutions because I understand the importance of data privacy and security, but I specifically do not want to add another ongoing bill to my plate (especially during this new normal where job security is questionable at best). After a ton of confusion around the difference between their hardware and software (and a 1.5 hour support call with Joe), I understand their hardware is not valuable without their "subscription". I purchased a lifetime subscription (an option that is not available anymore) after getting over my own emotional blocker related to feeling like it was a bait-n-switch (NOTE: It should not be considered a lifetime subscription, but instead the purchase price for the product). This product is valuable and it does work as promised... but it takes a lot of individual time to understand because they have to overcome ALOT of misinformation and poor industry practices from the predecessors and competitors that create anchor points for consumers. Example 1: They use a browser plugin... but I actively avoid those because they are usually extremely fat with bad code and tracking bugs. That is not the case with Winston. Example 2: There are plenty of vaporware and (perhaps legit) real software data protection services that end up using every opportunity possible to up-sell you on the next level of service... which ends up replacing random cookie ads with their own ads, thus providing no real utility. Winston hasn't done that to me yet, so I hope they heed the warning in this review and avoid that practice. I'm very excited for this firm to get their educational marketing materials in better order and to use a pricing model that allows for a 1-time purchase but then also allows for subscription add-ons. (Obviously, subscription models are a software-tech industry goal because that creates a continual flow of income... but since everyone is doing that, that's creating more and more annual/monthly bills, which is limiting the actionable market size)



