Willow Lake Lending puts our customers first with the best in benefits and customer service. We never charge prepayment penalty fees and in most cases, we can have your funds deposited the same day you apply. We want to help everyone that we can when an unexpected financial expense happens.
Willow Lake Lending (willowlakelending.com) has 762 customer reviews on Five Star Index, with an average rating of 4.6 out of 5.
Also known as
willowlakelending.com
Website
willowlakelending.com
Category
Investments & Wealth
Location
Mission, South Dakota
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 100% of reviews.
Latest
Most recent review: October 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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The process although somewhat time consuming was extremely professional and friendly. Every step checked by a manager and every step explained. I was very impressed and greatful. There so many scammers out here. It is scary knowing who to trust with your banking information. I'm trusting you!
Response from Willow Lake LendingJul 24, 2025
We appreciate the time you took to share this review. We're happy to know that you found the process simple and the level of professionalism exceptional. We appreciate your business.
TH
Tony H.
The agent was polite
The agent was polite, incourging, and fast. Very good experience!!
Response from Willow Lake LendingJul 24, 2025
Thank you for your feedback Tony! We are proud of the dependable, quality service that we provide. It’s great to hear that you were fully satisfied with your experience with us! Thank you for being a Willow Lake Lending customer!
RL
Ricardo L.
GREAT CUSTOMER SERVICE
Customer Service was very professional and informative
Response from Willow Lake LendingJul 24, 2025
We appreciate the time you took to share this review. We're happy to know that you found the process informative and the level of professionalism exceptional. We appreciate your business.
OT
Otis
The representative was knowledgeable…
The representative was knowledgeable and prompt with processing.
Response from Willow Lake LendingJul 24, 2025
Hi Otis! Thank you so much for leaving us a fantastic five-star review. We're thrilled to hear that you had an amazing experience with our Customer Care Team. Providing excellent customer service is our top priority here at Willow Lake Lending, and we're grateful for the opportunity to serve you. Thank you again for your business!
TL
Timmy L.
Willow lake is the best personal loans…
Willow lake is the best personal loans ! I am very happy ! Thank you for the excellent services and helpful !
Response from Willow Lake LendingJul 23, 2025
Thank you for your feedback Timmy! We are proud of the dependable, quality service that we provide. It’s great to hear that you were fully satisfied with your experience with us! Thank you for being a Willow Lake Lending customer!
MI
Michael
I am highly satisfied with my recent loan
I am highly satisfied with my experience. I have been in a financial bind and not able to work consistently due to taking care of my mom who has cancer. Qualifying and receiving my loan helped me significantly be able to cover my bills and have enough until my next paycheck. Also receiving it next day was very helpful as I had bills due. Thank you all so much this meant the world to me!!
Response from Willow Lake LendingJul 23, 2025
You're most welcome and thank you for the review, Michael! We're glad our staff was able to help you with the funding you requested in your time of need. Let us know if you have any questions at [email protected] or at (855) 857-5253.
JE
Jennifer
Julie was very friendly and thorough
Julie was very friendly and thorough. And she answered all my questions.
Response from Willow Lake LendingJul 23, 2025
Hi Jennifer! Thank you so much for leaving us a fantastic five-star review. We're thrilled to hear that you had an amazing experience with our Customer Care Team. Providing excellent customer service is our top priority here at Willow Lake Lending, and we're grateful for the opportunity to serve you. Thank you again for your business!
CL
Cecilia L.
Misleading and Inconsistent – Not Worth the Risk
I applied for a short-term loan with this company because of the positive reviews on Trustpilot, but my experience was very disappointing. The first time I applied, I was approved for more than I needed, but I chose a smaller amount. I was told that if I repaid within 3 business days, no interest would be charged. I also asked about requesting additional funds, and another agent confirmed that the same no-interest rule would apply if paid within 3 days.
However, when I called two days later to make a full repayment, I was suddenly charged interest. I was frustrated because no one mentioned that requesting additional funds would count as active loan and no longer qualify for the no-interest grace period. I spoke with a supervisor and explained that I was given false information. Thankfully, they resolved it and only charged me the original loan amount.
A week later, I needed money again and was approved for $1,200 but chose not to proceed with the loan. When I tried to apply again the following week, I was told to apply online — but the system wouldn’t let me. I called again, and this time they asked for detailed information about my income, job, and bank statements, which they had never required before. Even after providing everything, my application was denied.
This company is extremely inconsistent with their process and communication. The interest rates are high, and they made my financial situation more stressful. I’m just glad I didn’t borrow from them again. I would not recommend this company to anyone — stay away if you can. They are not transparent and may end up costing you more than you expect.
Response from Willow Lake LendingJul 22, 2025
Hi Cecillia, thank you for reaching out. We would like to help, but unfortunately, we are unable to locate your account with the information provided. Please contact us at [email protected] or at (855) 857-5253 so that we can further assist you. Thank you.