RR
Great toothpaste
Great toothpaste

Wellnesse is a leading, certified B Corporation creating non-toxic oral care products that work better than conventional alternatives. The brand is best known for its non-toxic toothpaste line, including its fluoride-free hydroxyapatite toothpaste, designed to whiten teeth, remineralize enamel, and support a cleaner daily routine for health-conscious families who refuse to compromise on safety or performance.What goes in your mouth matters. That’s the belief behind every Wellnesse formula. Conventional toothpastes can contain fluoride, artificial additives, and harsh ingredients your family doesn’t need. Ours don’t. Every Wellnesse toothpaste is non-toxic, fluoride-free, and built around hydroxyapatite, a naturally occurring mineral that remineralizes and strengthens enamel without the risks associated with fluoride. It’s the same mineral your teeth are made of, and it works.Founder Seth Spears grew up in a health conscious family that focused on quality over quantity. After starting his own family, he realized that the vast majority of the products we use every day are filled with toxic ingredients, and the so-called “natural” products, either weren’t natural, or didn’t work. So he set out to create a better option: all-natural, non-toxic personal care products that truly work… and work better than the conventional ones they would be replacing.
Wellnesse (wellnesse.com) has 46 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Great toothpaste
Fiordina
Unable at this point to comment on the oral hygiene products. Need a minimum of 6 months. High price point which is an issue. That being said will continue to use.
Michael D.
I've been using the toothpaste for about a year. While they tout that cavities will kind of go away, we haven't seen that. In fact both my sons used fluoride toothpaste until about 3 years ago without ever having a cavity and now they both have 2. Both have been using this toothpaste for the same year as me. I gave it a 4 star because my teeth seem whiter than they've ever been. Even as a daily coffee pot drinker they're white. It certainly works for that.
Yuliya K.
I bought this tooth paste at my dental office. The tube was hard, filled like my tires with air. Correspondence with company via email explained to me that it could happen and the paste is good to go. When I open the tube, the air was gone and the tube seemed half empty. It was terribly hard to squeeze the tube to get some paste on my tooth brash. Didn’t like the taste, didn’t enjoy seeing white film on my gums after brushing teeth.My gum felt like I brushed them with a raiser blade. Glad it’s over. I finished it all just to make sure my impressions were not temporary. I will not buy it again.
Response from WellnesseSep 24, 2026
So sorry your experience was less than ideal. What dental office did you purchase it from? We want to make sure we take care of the issue and replace any tubes that might be defective (which rarely happens, but does on occasion). If you reach out to our customer service team we'll also be happy to make this right as well!
Fraun C.
Great toothpaste!! Tastes good and does a great job of cleaning!!!
Lucy B.
Teeth whitening with use. Work with you on holding deliveries if you’re stocked adequately
Alicia E.
I enjoy using the whitening toothpaste. It helps with teeth sensitivity.
Janet D.
Whatever my concerns the company takes care of it promptly.