Rosetta
absolutely love wellnesse products
We absolutely love wellnesse toothpaste in our household! My kids too! Great customer service and they are a company that is transparent and truly creates a clean product!

Wellnesse is a leading, certified B Corporation creating non-toxic oral care products that work better than conventional alternatives. The brand is best known for its non-toxic toothpaste line, including its fluoride-free hydroxyapatite toothpaste, designed to whiten teeth, remineralize enamel, and support a cleaner daily routine for health-conscious families who refuse to compromise on safety or performance.What goes in your mouth matters. That’s the belief behind every Wellnesse formula. Conventional toothpastes can contain fluoride, artificial additives, and harsh ingredients your family doesn’t need. Ours don’t. Every Wellnesse toothpaste is non-toxic, fluoride-free, and built around hydroxyapatite, a naturally occurring mineral that remineralizes and strengthens enamel without the risks associated with fluoride. It’s the same mineral your teeth are made of, and it works.Founder Seth Spears grew up in a health conscious family that focused on quality over quantity. After starting his own family, he realized that the vast majority of the products we use every day are filled with toxic ingredients, and the so-called “natural” products, either weren’t natural, or didn’t work. So he set out to create a better option: all-natural, non-toxic personal care products that truly work… and work better than the conventional ones they would be replacing.
Wellnesse (wellnesse.com) has 46 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Rosetta
We absolutely love wellnesse toothpaste in our household! My kids too! Great customer service and they are a company that is transparent and truly creates a clean product!
Steve N.
This is by far one if the best toothpastes Ive ever experienced. The enamel on my teeth after a brush just feels better. Great flavor. Ive been using it for a couple years now.
Chelsea N.
I have been in the dental and wellness space for years and never found a toothpaste I like more. The taste and texture are amazing and the ingredients are impeccable.
Giuseppe A.
Best whitening toothpaste I ever tried!!!!
Shannon R.
I absolutely love my Wellnesse products!! I use their toothpaste, toothbrushes, and silk floss-my fav! My teeth always feel so incredibly clean and fresh. I alternate between the cinnamint and the whitening toothpaste. I love them both! With the whitening one, it really works. People comment on how white my teeth are pretty often and I do think it's directly tied to the toothpaste. I love, love, love the floss!! If floss could be luxurious, Wellnesse nails it with this product. I love clean products and so happy to have found a company that does clean!
Kelly H.
Best oral health products out there! I’ve tried every brand I could get my hands on. Wellnesse’s formulas are the cleanest and most effective. I LOVE their toothpaste! Highly recommend.
Consumer
Got an offer for a free toothbrush with no shipping. After applying it and providing my private information to get the offer they cancelled saying they wanted shipping costs Bait and switch just to get information Extremely dishonest
Response from WellnesseOct 11, 2026
I’m sorry. You were offered a free toothbrush and then had it taken away, and our email didn’t do the best job of explaining why. Here's what happened: a customer-only promo code was shared on several freebie and deal sites without our knowledge, and more orders came in overnight than we could fulfill, so we cancelled them. We only asked for your details to ship the order, and if you’d like them removed from our lists, let us know and we'll take care of it!
Jesse G.
Offered a free sample then canceled it asking for money
Response from WellnesseOct 11, 2026
Jesse, I'm sorry. A customer-only promo code was shared on freebie sites without our knowledge and we couldn't fulfill the flood of orders, but we should have explained that clearly instead of just cancelling. I'm reaching out directly to make it right.