Carla W.
The Best!!!
This is truly the only toothpaste my family will use. I have tried it all and this wins by a landslide. Even my kids will only use their strawberry toothpaste! And our regular check ups are cavity free!

Wellnesse is a leading, certified B Corporation creating non-toxic oral care products that work better than conventional alternatives. The brand is best known for its non-toxic toothpaste line, including its fluoride-free hydroxyapatite toothpaste, designed to whiten teeth, remineralize enamel, and support a cleaner daily routine for health-conscious families who refuse to compromise on safety or performance.What goes in your mouth matters. That’s the belief behind every Wellnesse formula. Conventional toothpastes can contain fluoride, artificial additives, and harsh ingredients your family doesn’t need. Ours don’t. Every Wellnesse toothpaste is non-toxic, fluoride-free, and built around hydroxyapatite, a naturally occurring mineral that remineralizes and strengthens enamel without the risks associated with fluoride. It’s the same mineral your teeth are made of, and it works.Founder Seth Spears grew up in a health conscious family that focused on quality over quantity. After starting his own family, he realized that the vast majority of the products we use every day are filled with toxic ingredients, and the so-called “natural” products, either weren’t natural, or didn’t work. So he set out to create a better option: all-natural, non-toxic personal care products that truly work… and work better than the conventional ones they would be replacing.
Wellnesse (wellnesse.com) has 46 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Carla W.
This is truly the only toothpaste my family will use. I have tried it all and this wins by a landslide. Even my kids will only use their strawberry toothpaste! And our regular check ups are cavity free!
Margaret H.
Their toothpaste is the best! We’ve been fluoride free for years and my family’s teeth are healthy and strong. We use all their products, we love knowing we are using high quality, clean, and safe products for ourselves and our kids.
Carly E.
This company is very ethical. They prioritize sustainability, clean ingredients, manufacture in the US, and give a very generous 60 day refund offer. They want the products to work for your entire family and purchasing from them has not only been enjoyable, but also effective!
Will Van D.
The Wellnesse products are next level not just in quality of ingredients but also in creativity (who knew breath mints could be mouth microbiome support, instead of sugar?) and thoughtful minimal packaging. Worth every penny.
Danica V.
I love the Wellnesse products! I've been using them for a round a year now, and I've noticed a visible difference in my teeth. A did have one popped tube, but customer service were amazing and sent me a replacement straight away.
L M S.
As said empathy is the only thing missing from their customer serves worker..I mean I get the mail is slow but would it hurt to say ur sorry something is still in transit..I mean is it that hard to say sorry!? As for the crazy slow shipping if they did not drag their feet getting orders sent off..just maybe it would not take so long to do something other websites do in half the time. ^_~ Also it's not like attitude does not make a better shampoo, dry shampoo, conditioner, north american herb & spice toothpaste and Trace minerals mouth rinse r not better..plus spiritofhealthkc.com , well.ca and vitacost.com even with how bad/supper slow the mail is still get my orders to me before or within 3 weeks..and when they mess up or something is wrong in anyway they at least say they r sorry/ show empathy. ^_^' I only gave them a star b/c while their customer serves sucks / is run by emotionless people they have some ok products. ^_~