Vinovest is a modern wine and whiskey investing platform that helps customers source investment grade wines, provide professional storage and custody solutions, and manage ongoing buying/selling recommendations. We have cultivated direct relationships with the most sought-after wineries and distilleries in the world. We pride ourselves on being able to source the most collectible wines in the world at the best prices.
Vinovest (vinovest.co) has 280 customer reviews on Five Star Index, with an average rating of 3.2 out of 5.
Also known as
vinovest.co
Website
vinovest.co
Category
Beer & Wine
Location
Culver City, California
Listed on Five Star Index
2026
About these reviews
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The company replied to 73% of reviews.
Latest
Most recent review: September 2026.
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Very disappointed with my experience with Vinovest! the collection of my investment money was very quick and easy, however when I decided to exit my investment, it has been nothing but a headache. I have been trying to exit for over 8 months and have had what they have called software "bugs" and lack of support in liquidating my wines. After all of this time, I have only been able to sell 2 of my 19 holdings... all at losses. I would not recommend this company and have no clarity on when and how I can get $ out.
Response from VinovestAug 17, 2023
Hi Brian,
I'm sorry to hear of the bugs you have encountered. We know how frustrating they can be, and our team is always working to get them corrected and prevent future errors from occuring.
Our goal is to ensure that your entire investment journey with Vinovest, from onboarding to exit, is smooth and worry free.
Our team is dedicated to helping get this resolved for you as quickly as possible.
MJ
Michael J.
Awesome, but a little feedback
The wine platform is excellent, though I think the filters could be improved — more collapsibility, similar to have wine.com allows you to filter by region, grape, vintage, etc. Also, knowing the full order must be fulfilled to ‘keep’ the bottles would be helpful.
Whiskey, I wish there was some selection process in the American range. You just add money and a barrel is purchased. Maybe diversity in selection is not there yet (or that doesn’t suit your purchasing process) but I would love the ability to invest in Rye vs Corn, or different mash bills.
Ultimately, happy to be able to invest in wine & spirits. The app is intuitive, easy to navigate, and concise. My comments above are very much driven by preference.
Thank you!
Response from VinovestJul 31, 2023
Hi Michael,
Thank you so much for your feedback. We are absolutely thrilled that you have been enjoying your experience with Vinovest so far!
We always love to hear from our investors on how they would like to see the platform grow in the future.
thank you again for the suggestion!
MM
Michael M.
Vinovest is an excellent platform for me too create generational wealth.
Vinovest is an excellent platform for generational wealth creation.
More excellent returns than investing in the stock market as I am currently doing.
Vinovest platform is an excellent source for me to create my wealth.
Response from VinovestJul 24, 2023
Hi Michael,
Thank you so much for your feedback. We are absolutely thrilled that you have been enjoying your experience with Vinovest so far! So glad to hear you have seen the value of wines as an investment!
Thank you again for your feedback!
PR
pratt1823
Ease of use- made the decision making…
Ease of use- made the decision making process easy
Response from VinovestJul 11, 2023
Thank you so much for your feedback. We are absolutely thrilled that you have been enjoying your experience with Vinovest so far and we are able to help make the decision process so easy for you.
If there is anything we can do to help to continue to give you the best overall experience please do not hesitate to reach out and let us know.
Thank you again for your feedback!
AJ
Andrew J.
Truly slick and innovative platform
Truly slick and innovative platform. I started investing a couple years ago, and recently had to withdraw due to some personal circumstances. My portfolio manager was extremely helpful and guided me along the process of liquidating my wine collection. I also really enjoyed the events and webinars that they held, and will be returning again soon.
Response from VinovestJul 7, 2023
Thank you so much for your feedback. While we were sad to have you leave, we are excited to hear you hope to return in the future. We'll have more webinars and events for you to enjoy upon your return!
Thank you again for your feedback!
BL
Ben L.
"Meh" - but stay tuned!
Overall, it is a fun idea. However, the shipping cost to receive wine is quite high. I am looking into selling my wine to cash out and will either take this to a 4-5 star review or a 1-2 star review depending on how this next step goes.
I am playing with WhiskeyVest as well - so far, it's "meh" as I am told that they will ship a sample, but that's not happened and it's been close to a year that I've owned the cask. I think they are still in beta and it's been a bit too long to still be in beta, so not really excited about that experience at least yet.
Response from VinovestJun 15, 2023
Hi Ben,
Thank you so much for your feedback. We appreciate your patience while we continue to add new features for all of our whiskey investors.
Our team will send you a follow up email on the status of your liquidation and return of funds.
If there is anything we can do to help to continue to give you the best overall experience please do not hesitate to reach out and let us know.
Thank you again for your feedback!
LC
Lee C.
The worst investment I have ever made
The worst investment I have ever made. Quick in collecting money from investors and extremely slow when you liquidate. My experience with Vinovest is terrible and horrible (countless emails to push, push and push for liquidation) It's more like a Ponzi scheme. I hope there will be no more victim like me.
***********************************************************
Since Vinovest asked for more details to better understand my experience otherwise my review above will be deleted, I am more than happy to share my experience with everyone especially people who is considering depositing money in VV. You asked for it! (Well, I don't think VV don't know customers' feedback. I am not the only victim anyway)
2022/12/21, I raised the request of liquidation and close account to VV. No response from VV at all for one week. On 2022/12/27, I wrote mail to VV CEO, he said it's Xmas season and my portfolio manager will follow up my liquidation request after he is back after New Year.
2022/12/30, VV automated purchased Dom Perignon, Chef De Cave Legacy Edition 2008 (USD$1612) in my account. It's ridiculous that VV was not able to liquidate my wines in Xmas & New Year break but they could use the balance cash in my account to purchase wines. I complained to VV CEO immediately. On 2023/1/4, this Dom Perignon, Chef De Cave Legacy Edition 2008 was sold at US$1603 and VV charged me US$48 early liquidation fee. (Exactly like scammer)
On 2023/1/6, VV started to liquidate 4 cases of wines in my account, I thought everything is on track. However, in the same day, VV used the money from liquidation to purchase another 4 cases of wines. (Absolutely it's scammer) I called VV office in NYC and California more than 100 times and sent many emails, no response AT ALL until I left many nasty messages in CEO's FB and Twitter. (Try this! It works well in pushing) VV portfolio manager called me back and reversed the deal for the 4 cases purchase.
From 2023 Jan to 2023 Feb, more wines were liquidated after I pushed and pushed and pushed and pushed by sending emails. I did received the money.
The remaining 4 cases of wines, there was no progress at all. I sent mail to complain and push. Finally, liquidation started in April. Suddenly, VV market estimated price started dropping dramatically and I dropped my selling price accordingly but it didn't make liquidation happen. In just one month, the price dropped around 45% (VV estimated price in Apr/B and the liquidation final price). VV estimated price is a mystery.
Anyway, I deposited US$50K in VV in 2020 June and I received US$50,747 in total in 2023 April. However, I wasted so much time in pushing VV, checking the status and complained. The buy and sell mechanism (price, buyer, seller) is a black box which is manipulated by VV.
***Fun Part***
On 2023/4/11, VV informed customers must take either REBALANCING STRATEGY (VV automatically adjust customers' portfolio, I assume it automated buy and sell by Vinovest) or BUY & HOLD STRATEGY (fixed portfolio and can’t sell the wines until the wine’s selling window comes). In the end of the notice mail, VV specified "the strategy will be fixed starting April 16, and you will not be able to change it after this date.".
It's very unprofessional that VV pushed customers to decide a permanent strategy within 5 days (April 11/ April 16) after VV's notice. For me, the strategies are more like VV can buy and sell for customers at the price and timing VV want. If you don't let VV to do so, you can't sell the wines until VV says it's the wine’s selling window. I never have any investment requires permanent strategy- fixed and can't be changed after you decide. This is a big joke and scammer for sure.
Suggestion from my heart- Don't even invest one cent in VV. It's a black box, no transparency and I had no control of my liquidation AT ALL base on my experience in past half year. It doesn't worthy it and just a waste of time. I spent so much time to push VV by all means- I was so frustrated and desperate just to get my money back. It's ridiculous.
** All emails with VV and liquidation records are available.
Response from VinovestJan 21, 2025
Hello,
Thank you for sharing your experience. We deeply regret that your investment journey with Vinovest did not meet your expectations and understand how frustrating it must have been to experience delays in liquidating your portfolio.
We want to confirm that all of your wines have now been sold, and the funds have been successfully returned to your account. Additionally, your account has been closed as per your request. We sincerely apologize for the delay in this process and for any frustration caused during your experience.
At Vinovest, we are committed to providing transparent, professional services, and we take your concerns seriously. We are actively reviewing our processes to improve communication and expedite the liquidation experience for our clients moving forward.
Thank you for your patience, and we wish you the best in your future investments. If you have any further questions or need additional assistance, please don’t hesitate to contact us.
PP
Pablo P.
Impossible to withdraw my money out of the site
It was very easy to add funds and get my portfolio going, but it's being impossible for me to take the money out, I dont want to use the word SCAM, but it seems to be the case...
Its been one month now that I decided to sell my portfolio and listed my wine for sell. Since then I had almost no offers, and the few ones I got were unbelievably LOW, dont even cover the initial investment value (of 2 years ago). Its doesn't seem that I will be able to get my money back if it keeps like this.
When I got my money in, they assured that it was a 3 weeks process and I could withdraw the money out. It's been 1 month already, no offers, no money, no answer.
Triple think before investing in this site.
Response from VinovestJan 14, 2025
Hi Pablo,
Thank you for your feedback. I am so sorry to hear your experience with Vinovest did not match your expectations and if there was any misunderstanding on the timeline of wine sales when you choose to sell your wines early. This is never the client experience we want our investors to have.
We strive to be transparent with our investors surrounding all aspects of their wine investment, including the hold time for their wines and timeline for sales on the open market. Wine is a long term investment. Wines take years to mature and reach their peak market performance and demand. We encourage all investors to adopt this mindset when investing in wine. While our platform does allow for customers to list their wines early if they choose, this does not guarantee immediate sales. We do apologize if this was not communicated thoroughly with you when you began your investment with Vinovest. Each wine is listed on markets outside of the Vinovest platform and our wine team uses various other channels to market and sell wines. Wines can only be sold when there is a buyer interested in placing a bid on those wines.
Our support team will follow up with you via email with an update on your account and will be able to answer any questions you may have.
Thank you again for taking the time to provide your feedback.