Vinovest is a modern wine and whiskey investing platform that helps customers source investment grade wines, provide professional storage and custody solutions, and manage ongoing buying/selling recommendations. We have cultivated direct relationships with the most sought-after wineries and distilleries in the world. We pride ourselves on being able to source the most collectible wines in the world at the best prices.
Vinovest (vinovest.co) has 280 customer reviews on Five Star Index, with an average rating of 3.2 out of 5.
Also known as
vinovest.co
Website
vinovest.co
Category
Beer & Wine
Location
Culver City, California
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 73% of reviews.
Latest
Most recent review: September 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
This company cannot pay to remove reviews or change its score.
Not for small stock investors. I invested a small test investment of $4000 in November, 2020. Since that time, I have been asked multiple times to add more funds to my account to allow for the management fees of anywhere between $7 and $11 dollars a month. I added $200 (bringing the total investment cost to be $4200) strictly to pay for these fees, for the total return investment result of a *negative* 2.4% return from my initial investment amount almost 5 years ago. In fact, according to my account record there has been absolutely no management on my account since January. This business model runs entirely on the storage and trade management fees and is not self-sustainable through the actual trading of wine without additional funding from the investor to cover fees. Also, their website statement download area does not work for statements before August 2023, so all those statements are currently unretrievable.
DB
Dominic B.
I’m not sure I would invest again
I’m not sure I would invest again. You need to come up with capital each month for storage and unlike traditional equities there aren’t dividends. So whatever your investment stake is take the fee and multiply it by years you intend to hold. Not ideal. Not super straight forward.
Investment levels too broad and not enough perks.
Get a good dividend paying stock like SBUX and put things on auto pilot.
Response from VinovestJan 28, 2025
Hello Dominic,
Thank you for sharing your thoughts and feedback. We understand your concerns, and we'd like to provide some context regarding the nature of fine wine investment.
Unlike other more traditional investments, fine wine investment operates over a longer timeline. Immediate returns , especially after only investing for a few months, are not typical, as wine needs time to mature and appreciate in value. The growth is commonly non-linear, and the value tends to increase significantly over several years rather than in short-term periods. While storage fees are part of maintaining the quality and provenance of the wines, we work hard to ensure they are competitive and transparent.
We understand that dividend-paying stocks may be more suitable for certain investment goals. Fine wine investment, however, provides diversification and unique benefits that are less correlated with traditional markets.
We value your feedback on perks and levels, and we’re continually exploring ways to enhance the experience for all investors. If you have further questions or suggestions, please don’t hesitate to reach out to our team at any time.
HN
Hernán
Invest only if you are ok with losing it
EDIT JUNE 2025
It's been now almost 5 years, and I can tell for sure that I lost at least 23% of the initial investment. 3 wines remain unsold.
---
I've been an investor for almost 4 years now, so it's a good moment to make a review. I have always been a "managed" investor.
Vinovest concept is good. If you are willing to invest in wine, you must know it's an alternative asset, with it pros and cons. That's fine. You manage your wealth, but as a general rule, don't invest all your savings in one alternative asset. However, my issues are not related to investing in wine, which I think is cool. My concerns with this platform are about trust. Investing in the long term with a company that fails on building trust is a big bet, especially considering that you need to pay the maintainance bill (fees) for a long time before you see any profit. And fees are high for unlikely returns. For those wondering, my average wine has been for three years in my portfolio. 63% have a negative result. Overall, the portfolio market value is in slightly positive numbers, but I spent way more in comissions than won in market value.
Now, the story. At the beginning, I thought they were just starting, so I gave them some credit. Product was still basic, but I was hoping it would become stronger. However, I started loosing trust slowly. Lately, I ask myself if it's a scam or communications/management are really bad. Key information is kept in secret. Wines are stored in "world-class wine storage facilities" (no details on real facilities and, in case you are wondering "clients are not permitted to pick up their wine from our storage facilities."). Wines are sold to "a network of trusted partners and buyers". Key features are buggy (recent "price sync" for listings is a good idea with poor execution, as listing will show that such an important feature is enabled or disabled randomly), "pending sales" taking ages (while market price increases). Selling wines at market prices is impossible (so is it really a market?). Withdrawal is still an email process, but I get that, that's not the biggest issue here.
Eleven months ago I decided to give a try to selling wines, just to test the feature and have a taste of how I could exit this investment, eventually. I was hoping that the launch of the trading option will at some point converge or help in the liquidity of "managed portfolios". That is not the case. In eleven months I only sold three wines out of 14 in listing. Last sale was 6 months ago. I still don't understand how wines priced at the market level or below won't have any buyers. I get the liquidity thing, but you are supposed to be onboarding people wanting to buy, you have the trading platform, but wines won't sell. From time to time you receive extremely low offers. You could try to ship them all to your house, but this is expensive and "The process of preparing these wines for shipment is quite extensive" (more empty answers), "There is also a warehouse consolidation fee of $XXX. " (literal). At least this will open the possibility of drinking / selling on ebay. Usually, you'll receive very slow bids on your wines. I've only sell wines at net loss. Additionaly, everything pays a fee. When you sell in advance, you not only pay a fee, but are not allowed to withdraw all your funds. They discretionaly keep some for future fees.
Overall, I would say that I don't know if my wines exist for real, nothing proves that. In the meantime, you pay a monthly fee (2.85% standard, lower if you invest more). They tell the investment horizon is around 10 years. 10 years paying fees is leap of faith that will start costing 28.5% of your capital. In the meantime, I'll keep all my listings open, just in case a miracle happens. I will have a hard time recovering my investment, and at this point I know for sure the net result will be negative.
Response from VinovestJan 28, 2025
Hello Hernan,
Thank you for taking the time to share your detailed experience as a Vinovest investor. We genuinely value your feedback and are committed to addressing your concerns while clarifying some aspects of our platform.
First and foremost, we’d like to acknowledge your patience and support over the years as we continue to refine and enhance our services. Your trust is incredibly important to us, and we take the responsibility of managing your investment seriously.
We understand your concerns about the transparency of storage and buyer networks. Your wines are stored in globally recognized, world-class facilities, ensuring optimal conditions for aging and preservation. While direct pickups from these locations are not feasible for logistical and security reasons, we are committed to maintaining the highest standards of care. You can see each wine’s storage location through the provided ownership documents.
When it comes to sales, your wines are marketed to an extensive network of vetted buyers, including collectors, merchants, and brokers. Liquidity in the fine wine market can be slower than traditional markets, but our team continually works to increase exposure and improve the listing process.
We recognize that selling wines in the secondary market requires patience, especially for managed portfolios. Fine wine is a long-term investment with an average horizon of 7–10 years, and returns are often non-linear. While immediate liquidity isn't guaranteed, our goal is to maximize your returns over time.
Fees, including storage and maintenance, are essential to ensure the safe aging and optimal condition of your portfolio.
Thank you again for trusting us with your investment. While we regret that your experience has not met expectations, we’re committed to making improvements that align with your needs. Please don’t hesitate to contact us directly if we can provide further assistance.
JM
James M.
I am in the research phase of investing…
I am in the research phase of investing in this company. I am reading the reviews and the responses. The responses are of concern, they seem to be cut and paste response from a generic response previously developed. They do not appear to be review specific nor do they seem to be personalized with substance and solutions that can be verified. I would like to invest in this platform but I am hesitant.
Response from VinovestJan 23, 2025
Hello James,
Thank you for sharing your thoughts. We value every piece of feedback we receive and take it seriously as part of our commitment to providing excellent service.
We want to assure you that each review is personally addressed by our team, and whenever possible, we follow up with a personalized email to assist with your specific concerns. Our goal is to ensure that every client feels heard and supported throughout their journey with us.
Thank you again for taking the time to share your feedback.
AY
Arthur Y.
Be care
Hey, everybody. I feel bad to say this, but it seems to me that this site has stopped cooperating with me and does not want to withdraw money.
Earlier, in January, I made a deposit and traded. In March I wanted to withdraw my funds, but problems started. Support has been silent for several weeks. At the moment I do NOT recommend this site.
Response from VinovestJan 28, 2025
Hello,
Thank you for taking the time to share your experience. We sincerely apologize for any delays or inconvenience you may have faced during the withdrawal process.
We want to confirm that all your funds have now been returned, and we deeply regret any frustration caused by potential delays in communication. At Vinovest, we strive to provide a smooth and transparent experience for our clients, and your feedback highlights areas we can improve upon.
If there’s anything further we can assist you with or any remaining concerns, please don’t hesitate to reach out to our support team directly. Your satisfaction is our priority, and we appreciate your understanding.
MD
Mark D.
I had an initial discussion with a…
I had an initial discussion with a supposed wine investing expert. I started small to see if they lived up to expectations and the investment was worth it. All my wines are losing money. Not a single good investment. I have stopped and just assume this is a lost cause. I would invest in other assets classes.
Response from VinovestSep 28, 2023
Hi Mark,
Thank you for your feedback. I am so sorry to hear your experience with Vinovest has not met your expectations. This is never the client experience we want our investors to have. Our goal is to provide transparency on all aspects of wine as an investment, including the timeline for estimated returns and overall performance trends.
Your feedback is very important to us as we continue to grow and make improvements. Thank you again for your feedback.
BE
Benjamin
Don't Do It.
I've been a user of their platform for over 2 years now. In that time, my investments have been above the cost basis (meaning NOT losing money) about 5% of the time. Otherwise, everything's been losing money. When I went to pull the plug, you can't just get your money out. You have to put your wine up for sale on their open market, where you only get bids at about 2/3 the "value" that VV assigns it. In the meantime, they're taking advisory fees every month, whether you make money or not. They claim that wine outperforms equities...my account has done anything but. Fun amusement, but not a solid investment by any stretch.
Response from VinovestJan 28, 2025
Hello Benjamin,
Thank you for your feedback and for being a Vinovest client for over two years. We appreciate the opportunity to address your concerns.
We would like to clarify that wines listed for sale when a customer chooses to sell early are listed to outside market and are not listed within the Vinovest ecosystem.. This approach ensures that your wines have maximum visibility to a global audience of potential buyers, which can take time depending on market conditions and demand.
Additionally, while we do not charge advisory fees, storage fees are applied because wines listed for sale remain securely stored in professional facilities to preserve their value. These fees are an essential part of maintaining the integrity of your investment until a sale is completed.
We're committed to helping you make the most of your investment and are here to assist with any questions or concerns.
Thank you for sharing your thoughts, and we hope this provides some clarity. Please don’t hesitate to reach out to our support team if you need further assistance.
PB
Paul B.
Invested $1000 as a starter 1 year ago
Invested $1000 as a starter 1 year ago. Now up $30. Big deal.
Response from VinovestMar 9, 2023
Hi Paul,
Thank you for your feedback. I am so sorry to hear your experience with Vinovest has not matched your expectations.. This is never the client experience we want our investors to have.
We strive to be transparent with our investors surrounding all aspects of their wine investment. The wine asset class is a long-term game. As we try to make clear to all our valued clients, it can take 5 years or more for wines to appreciate into their peak maturity.
Please feel free to reach out to our team with any questions you have about your portfolio and investment.
Thank you again for your feedback.