No more UA purchases for M.
As someone who has experienced Breast…
As someone who has experienced Breast Cancer very close and three times, having the new Pink line drop called, “Pink AF,” is highly inappropriate and foul. We aren’t all in our 20’s using this kind of language. The mantra, “Fight like a girl,” was much more appropriate and not foul-mouthed. President Susan, you couldn’t approve something a little less offensive and dishonorable for healthcare? I will not be buying from this, disgusting choice of lingo for such a serious and painful cancer, company again. Absolutely profane, crude and offensive.
Response from Uniform AdvantageOct 6, 2026
Thank you for sharing your feedback with us. We are truly sorry that the language used in our campaign caused offense, particularly given how closely breast cancer has touched your life. Breast cancer is an incredibly serious and deeply personal subject, and we respect your perspective on how it should be represented. Throughout the years, Uniform Advantage has proudly supported breast cancer awareness initiatives, and this is a cause we hold very close to our hearts. As a company dedicated to the healthcare community, we serve customers who care for those battling cancer, as well as healthcare professionals who have faced or are currently facing their own cancer journeys. We do not take those experiences lightly. Our campaign was created from that same commitment, with the intention of delivering a bold message of strength, confidence, and empowerment. At the same time, we recognize that the acronym chosen will not resonate with everyone, and we sincerely regret that it had the opposite effect for you. We appreciate you taking the time to share such a personal perspective with us. Your concerns have been heard and shared with our leadership and marketing teams for their review and consideration. Thank you for giving us the opportunity to listen and respond.