Straight Ahead Beauty is a manufacturer located in South Florida that sells solely business to business and on our website www.straightaheadbeauty.com. Refund or return requests for purchases made anywhere other than our website must be handled at the point of sale. We are only able to assist with warranty claims if a tool is broken or defective and purchased from our website.Straight Ahead Beauty was founded on two principal ideas: that style and beauty are for everyone, and achieving yours on a daily basis should not be a struggle. Our founder's imagination, combined with a team of experts with over 40 years of combined experience, has inspired a line of hair tools and rejuvenating hair care products that not only use the best materials available but also embrace the latest cutting-edge technologies. We are constantly pushing ourselves to bring new and innovative salon-quality tools to your home.
straightaheadbeauty.com (straightaheadbeauty.com) has 200 customer reviews on Five Star Index, with an average rating of 1.9 out of 5.
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Tracy W.
A complete SCAM. It’s not what was demonstrated. They should have a lawsuit against them for selling a piece of nothing and scamming people out of their money!
Response from straightaheadbeauty.comFeb 19, 2025
Hello Tracy, we are just the manufacturer and handle warranty exchanges and website purchases. All of those locations are independently owned and operated. If there is something wrong with the tool, we handle the exchange.
Angeli Brock K.
This company is a scam and are thieves. The product (flat iron) they demonstrate with is not what they sell. What they sell you is a cheap piece of crap. I have read reviews now and see that I'm not the only person that they have robbed. I'm thinking Class Action lawsuit. Who's with me?
Response from straightaheadbeauty.comFeb 19, 2025
Hello Angeli, We are just the manufacturer and handle warranty exchanges and website purchases. All of those locations are independently owned and operated. You will need to go back to the location for a refund as your transaction and information is with them. If there is something wrong with the tool we handle the exchange. You can reach out to us at [email protected]
Prom M.
SCAM! Same as similar reviews. Got duped with a switched product for sure. The one purchased in box did not work in the slightest to straighten my hair, even at the highest temp. Will never purchase a boxed product after demonstration again!!!
Response from straightaheadbeauty.comFeb 19, 2025
Hello, We are just the manufacturer and handle warranty exchanges and website purchases. All of those locations are independently owned and operated. If there is something wrong with the tool, we handle the exchange. You can reach out to us at [email protected] so that we can further assist you.
Kimberly N.
I should have listened to my bff who told me it was just like every other flat iron. I was told that there was no use of heat and I would never see smoke, ok I call BS! I used it on my freshly washed and air dried hair only to see smoke/steam whatever you want to call it, and then to make matters worse, the dude said if I curled my hair with it, it would last at minimum 12 hours, low and behold it lasted not even an hour!! I have been totally scammed! and I was never told that there were no refunds until after I looked at the receipt!! The guy was very sweet but I am completely disappointed with the crap they sold me!! I am so glad I didn't fall further to get any other crap they were selling. Save yourself time and money don't even stop to let them show you how it works because it is obvious now that he was using a completely different device. Waste of my money and time. And what's worse is I am a mom of 4 and I got it expecting great results, that was money I could have used on better things for my children!
Response from straightaheadbeauty.comFeb 19, 2025
Hello Kimberly, we are sorry to hear about your experience. We are just the manufacturer and handle warranty exchanges and website purchases. All of those locations are independently owned and operated. If there is something wrong with the tool, we handle the exchange.
chelsea J.
would give 0 stars if i could i'm so glad i read these reviews because the same thing that happened to so many of the people in these reviews also happened to me. i'm so glad i walked away and was able to walk out without buying anything.
Response from straightaheadbeauty.comFeb 19, 2025
Hello Chelsea, we want to clarify that Straight Ahead Beauty is the manufacturer of the product you purchased, but we are not the retailer that sold it to you. As a manufacturer, we work with independent businesses that operate kiosks and retail locations across the U.S., and they handle their own pricing, promotions, and sales interactions. This means that while we create and stand behind the quality of our products, we do not process transactions, retain customer funds, or oversee individual sales practices.
abby Y.
It’s a literal scam.
Response from straightaheadbeauty.comFeb 20, 2025
Hello Abby, Thank you for reaching out and sharing your experience with us. We truly appreciate your feedback and understand how important it is to feel confident in your purchase. We want to clarify that Straight Ahead Beauty is the manufacturer of the product you purchased, but we are not the retailer that sold it to you. As a manufacturer, we work with independent businesses that operate kiosks and retail locations across the U.S., and they handle their own pricing, promotions, and sales interactions. This means that while we create and stand behind the quality of our products, we do not process transactions, retain customer funds, or oversee individual sales practices. That being said, your satisfaction is extremely important to us, and we never want you to feel disappointed with your experience. While we are unable to issue refunds (as we do not handle the original sale), we would be happy to offer you a replacement product to ensure that you receive a high-quality item that meets your expectations. Please reach out to us at [email protected] so we can assist you in choosing a replacement that best suits your needs. We are here to help and want to make sure you have the best possible experience with our brand. We appreciate your understanding and look forward to making this right for you.
Charity M.
Bought the Bionic Pro Ceramic today at the Castleton mall in Indianapolis. Kylie the girl that did my hair had it curled perfectly but when I brought the item home and tried to use it it doesn’t curl at all. Huge scam!!!!!
Response from straightaheadbeauty.comFeb 20, 2025
Hello Charity, Thank you for reaching out and sharing your experience with us. We truly appreciate your feedback and understand how important it is to feel confident in your purchase. We want to clarify that Straight Ahead Beauty is the manufacturer of the product you purchased, but we are not the retailer that sold it to you. As a manufacturer, we work with independent businesses that operate kiosks and retail locations across the U.S., and they handle their own pricing, promotions, and sales interactions. This means that while we create and stand behind the quality of our products, we do not process transactions, retain customer funds, or oversee individual sales practices. That being said, your satisfaction is extremely important to us, and we never want you to feel disappointed with your experience. While we are unable to issue refunds (as we do not handle the original sale), we would be happy to offer you a replacement product to ensure that you receive a high-quality item that meets your expectations. Please reach out to us at [email protected] so we can assist you in choosing a replacement that best suits your needs. We are here to help and want to make sure you have the best possible experience with our brand. We appreciate your understanding and look forward to making this right for you.
Dianne
Total scam. Had a demonstration done on my hair at Pocatello spring fair. Curls looked beautiful. I purchased their product based upon results of the demonstration. When I brought the iron home it wouldn't curl my hair at all. Do not buy this products. Total ripoff
Response from straightaheadbeauty.comFeb 20, 2025
Hello Dianne, Thank you for reaching out and sharing your experience with us. We truly appreciate your feedback and understand how important it is to feel confident in your purchase. We want to clarify that Straight Ahead Beauty is the manufacturer of the product you purchased, but we are not the retailer that sold it to you. As a manufacturer, we work with independent businesses that operate kiosks and retail locations across the U.S., and they handle their own pricing, promotions, and sales interactions. This means that while we create and stand behind the quality of our products, we do not process transactions, retain customer funds, or oversee individual sales practices. That being said, your satisfaction is extremely important to us, and we never want you to feel disappointed with your experience. While we are unable to issue refunds (as we do not handle the original sale), we would be happy to offer you a replacement product to ensure that you receive a high-quality item that meets your expectations. Please reach out to us at [email protected] so we can assist you in choosing a replacement that best suits your needs. We are here to help and want to make sure you have the best possible experience with our brand. We appreciate your understanding and look forward to making this right for you.
