Straight Ahead Beauty is a manufacturer located in South Florida that sells solely business to business and on our website www.straightaheadbeauty.com. Refund or return requests for purchases made anywhere other than our website must be handled at the point of sale. We are only able to assist with warranty claims if a tool is broken or defective and purchased from our website.Straight Ahead Beauty was founded on two principal ideas: that style and beauty are for everyone, and achieving yours on a daily basis should not be a struggle. Our founder's imagination, combined with a team of experts with over 40 years of combined experience, has inspired a line of hair tools and rejuvenating hair care products that not only use the best materials available but also embrace the latest cutting-edge technologies. We are constantly pushing ourselves to bring new and innovative salon-quality tools to your home.
straightaheadbeauty.com (straightaheadbeauty.com) has 200 customer reviews on Five Star Index, with an average rating of 1.9 out of 5.
Website
straightaheadbeauty.com
Category
Cosmetics & Makeup
Location
Hollywood, Florida
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 94% of reviews.
Latest
Most recent review: October 2026.
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Oplichters.
Stijltang gekocht en deze ging kapot. Mail gestuurd in verband met garantie. Hierop werd netjes gereageerd. Er werd mij gevraagd om foto's te sturen van de Stijltang en factuur. Dit netjes gedaan. Ik kreeg een mail dat ik een formulier moest invullen en 39.95 eur verzendkosten betalen. Ook dat gedaan. Stijltang zou binnen 5 dagen bezorgd worden. Gevraagd om een track and tracé code. De dame Veronica gaf aan dat ze deze aan haar manager had gevraagd. Ook gevraagd of de Stijltang al verstuurd was. Nu 2 weken later niks meer gehoord en op mail wordt niet meer gereageerd. Ben voorzichtig als je hier wat koopt
Response from straightaheadbeauty.comMar 10, 2025
Hallo Jolanda,
We hebben op uw e-mail gereageerd. De internationale verzending duurt op dit moment langer dan normaal. Wilt u doorgaan met het ontvangen van uw haartool? of kunnen we uw geld ook terugbetalen. Laat het ons weten en we zullen doen wat het beste voor u is. Bedankt en we verontschuldigen ons voor de vertraging.
PJ
Pamela J.
We were in town for my son‘s wedding…
We were in town for my son‘s wedding and just walking around the mall and I felt like we were totally bullied. We ended up buying two straighteners and this magic serum and I have never in my life felt so vulnerable. The man could sell coffins to the dead And I’m just devastated that there’s people. That prey upon other people.
Response from straightaheadbeauty.comMar 10, 2025
Hello Pamela,
Thank you for reaching out and sharing your experience with us. We truly appreciate your feedback and understand how important it is to feel confident in your purchase.
We want to clarify that Straight Ahead Beauty is the manufacturer of the product you purchased, but we are not the retailer that sold it to you. As a manufacturer, we work with independent businesses that operate kiosks and retail locations across the U.S., and they handle their own pricing, promotions, and sales interactions. This means that while we create and stand behind the quality of our products, we do not process transactions, retain customer funds, or oversee individual sales practices.
That being said, your satisfaction is extremely important to us, and we never want you to feel disappointed with your experience. While we are unable to issue refunds (as we do not handle the original sale), we would be happy to offer you a replacement product to ensure that you receive a high-quality item that meets your expectations.
Please reach out to us at [email protected] so we can assist you in choosing a replacement that best suits your needs. We are here to help and want to make sure you have the best possible experience with our brand.
We appreciate your understanding and look forward to making this right for you.
HE
Heather
00000 stars
00000 stars! In the Deptford mall the girl had me sit down she straightened a few pieces of my hair It looked really good but I never said I wanted to buy she then asked me what my favorite color was I said purple so she got a bag and put a purple one in the bag and then offered a free comb and mat with it caught so off guard I bought it! when I get home I wanted to try it my hair had some waves in it from having it in a bun it took forever to straighten it with this flat iron it pulled strands of my hair out also. I went back for a refund, and she accused me of pulling my own hair and and said I could not have a refund. salesperson Arielle Deptford mall!
Response from straightaheadbeauty.comFeb 19, 2025
Hello,
We are sorry to hear about your experience with one of our hair tool products. We are just the manufacturer and handle warranty exchanges and website purchases. All of those locations are independently owned and operated.
NA
Natalia
SOLEIL - Cosmetica Messe
Wie konnte ich mich dieser Manipulation aussetzen? Achtung: Auf der Messe in Berlin am 17.11.2024, Stand D 160 Repräsentant Soleil!!! Verkauf von Waren zweifelhafter Herkunft und gesundheitsgefährdend! Der Lockenstab der Firma Straight Ahead entspricht nicht der Werbung die versprochen wird. Der Kaufbeleg wurde von einem Dritten, Dennis Stemmler, Bleibtreustr. 36 in Berlin ausgestellt. Telefonnummer wird absichtlich verheimlicht. Es besteht keine Garantie für das Produkt!
Response from straightaheadbeauty.comFeb 24, 2025
Hallo Natalia,
Vielen Dank, dass Sie uns kontaktiert und Ihre Erfahrungen mit uns geteilt haben. Wir freuen uns sehr über Ihr Feedback und verstehen, wie wichtig es ist, dass Sie sich bei Ihrem Kauf sicher fühlen. Wir möchten klarstellen, dass Straight Ahead Beauty der Hersteller des von Ihnen gekauften Produkts ist, wir jedoch nicht der Einzelhändler sind, der es Ihnen verkauft hat. Als Hersteller arbeiten wir mit unabhängigen Unternehmen zusammen, die Kioske und Einzelhandelsstandorte in den gesamten USA betreiben und ihre Preise, Werbeaktionen und Verkaufsinteraktionen selbst verwalten. Das bedeutet, dass wir zwar die Qualität unserer Produkte schaffen und hinter ihnen stehen, jedoch keine Transaktionen abwickeln, Kundengelder einbehalten oder einzelne Verkaufspraktiken überwachen. Dennoch liegt uns Ihre Zufriedenheit sehr am Herzen und wir möchten nicht, dass Sie von Ihrer Erfahrung enttäuscht sind. Obwohl wir keine Rückerstattungen leisten können (da wir den ursprünglichen Verkauf nicht abwickeln), bieten wir Ihnen gerne ein Ersatzprodukt an, um sicherzustellen, dass Sie einen hochwertigen Artikel erhalten, der Ihren Erwartungen entspricht.
Bitte kontaktieren Sie uns unter [email protected], damit wir Sie bei der Auswahl eines Ersatzes unterstützen können, der Ihren Anforderungen am besten entspricht. Wir sind für Sie da und möchten sicherstellen, dass Sie das bestmögliche Erlebnis mit unserer Marke haben.
Wir bedanken uns für Ihr Verständnis und freuen uns darauf, dies für Sie in Ordnung zu bringen.
DB
Dori B.
0 alful people…
The straightener that they used is not what I paid for. So mad at myself that they switched and even had my special needs adult with me iam going go talk to the mall to see if I can help it not happen to someone else awful people.
Response from straightaheadbeauty.comFeb 19, 2025
Hello Dori, we are just the manufacturer and handle warranty exchanges and website purchases. All of those locations are independently owned and operated. If there is something wrong with the tool, we handle the exchange.
HG
Hope G.
After 45 days of purchase product isn’t…
After 45 days of purchase product isn’t working. Cord connection issue having difficulty connecting to customer service to exchange.
Response from straightaheadbeauty.comFeb 19, 2025
Hello Hope, we are sorry to hear about your experience with one of our products. If there is something wrong with the tool, we can handle the exchange. Please reach out to us at [email protected] so we can further assist you.
KB
Karen B.
Horrible product
Horrible product, Such scammers! And won't take the product back!!!!
Response from straightaheadbeauty.comFeb 19, 2025
Hello Karen, we are sorry to hear about your experience. We are just the manufacturer and handle warranty exchanges and website purchases. All of those locations are independently owned and operated. If there is something wrong with the tool, we can handle the exchange.
AS
Alisha S.
Terrible SA
My family went to the mall to get some clothes and ended up coming out with a 250$ curler worst thing ever she was forceful nearly dragging my cousin over forcing us to walk over then shoving me into a chair and then curling my hair as my family tried to get me away she refused to let me go until she completely messed up my hair with the waves and curls and then she proceeded to throw stuff at me like it was garbage and demand these good deals and my poor family is horrible at saying no so they ended up saying yes I felt so bad this brand SUCKS not recommended
Response from straightaheadbeauty.comFeb 19, 2025
Hello Alisha, we are sorry to hear about your experience, we are just the manufacturer and handle warranty exchanges and website purchases. All of those locations are independently owned and operated. As a manufacturer, we work with independent businesses that operate kiosks and retail locations across the U.S., and they handle their own pricing, promotions, and sales interactions.
