Anonymous
Don't buy Straight Ahead products at EXPRESS BEAUTY LLC kiosk
I purchased a Straight Ahead flat iron today from BEAUTY EXPRESS LLC kiosk at the Holyoke Mall in Holyoke Ma. Just like everyone else, I got sucked into buying this item. The only difference is, I genuinely thought the girl who did my hair and was talking to me actually cared. We connected and she made me smile because my hair looked amazing. And she offered to give me a discount, and then another one. The price went from $370, but there was a sale for the Jewish holiday they just had. (There was a Jewish Holiday last month and next month, none this month). So the price was $199, BUT she can give me her hairdressers discount and get it down to $99. Sounds very similar to the many reviews on Trust Pilot and BBB after fact. But it's $50 charge for the lifetime warranty that you HAVE to pay for (I should have known better that the product comes with a lifetime warranty and it is not separated charged if the box already offers it). I'm presuming that that $50 was her commission. I take it home, and re-try it out for myself. Cheap plastic tool is what I got. It rips your hair out, and NOTHING like the one she used to demonstrate on me at the kiosk. I don't know if they truly think they are the same and are being lied to as well.... but. Also, I didn't find out about their NO RETURN policy until I got home and looked at my receipt. I called the number on the receipt, a location in Burlington Ma. A woman answers the phone with "yeah?". I thought I had the wrong number. Apparently I didn't and she was the owner of EXPRESS BEAUTY LLC. She was very unprofessional and became argumentative very quickly, and the passed my number down to the employee who worked with me today and had her call me at 9pm to question me if I remember her telling me no returns and there were signs. If I was properly informed, I wouldn't be complaining about it. What a waste of $150. What a SCAM!
Response from straightaheadbeauty.comFeb 20, 2025
Hello, Thank you for reaching out and sharing your experience with us. We truly appreciate your feedback and understand how important it is to feel confident in your purchase. We want to clarify that Straight Ahead Beauty is the manufacturer of the product you purchased, but we are not the retailer that sold it to you. As a manufacturer, we work with independent businesses that operate kiosks and retail locations across the U.S., and they handle their own pricing, promotions, and sales interactions. This means that while we create and stand behind the quality of our products, we do not process transactions, retain customer funds, or oversee individual sales practices. That being said, your satisfaction is extremely important to us, and we never want you to feel disappointed with your experience. While we are unable to issue refunds (as we do not handle the original sale), we would be happy to offer you a replacement product to ensure that you receive a high-quality item that meets your expectations. Please reach out to us at [email protected] so we can assist you in choosing a replacement that best suits your needs. We are here to help and want to make sure you have the best possible experience with our brand. We appreciate your understanding and look forward to making this right for you.

