Michelle
I don't recommend
After viewing Softriver’s website and previous branding work, we were very keen to engage them to design our company logo and branding package. Unfortunately, the experience was disappointing and fell well short of expectations. We went through six rounds of revisions before arriving at something usable, and each revision felt disconnected from the last, as though our feedback had not been considered or carried forward. It often felt like we were starting over with a different designer each time. In the end, we had to design the logo ourselves and provide them with a clear example of what we wanted, which defeats the purpose of engaging a professional branding agency. The final “brand package” was underwhelming and incomplete. It did not include the font used in the logo, did not provide the font files, and offered no real brand system or guidelines beyond the logo itself. What we received was essentially a logo file plus four mock-ups, rather than a comprehensive branding package. Overall, the process was inefficient, the output lacked depth and cohesion, and the value did not justify the time or cost involved. We would not recommend Softriver for branding or logo design based on our experience.
Response from SoftriverJan 13, 2026
Thank you for taking the time to share your feedback. We’re genuinely sorry to hear that your experience didn’t meet expectations. At Softriver, we aim for a collaborative process and clear, cohesive brand outcomes. In this case, it’s clear that we didn’t align as well as we should have, and we take that seriously. Your comments have been reviewed internally and are being used to improve how we manage revisions, continuity, and deliverables going forward. We appreciate the opportunity to work with you and wish you all the best with your brand’s continued growth.



