Slø is revolutionizing the fashion industry with sustainable, made-to-order jeans that fit perfectly. We're on a mission to end fast fashion by creating personalized denim using innovative technology and ethical production methods.Our unique approach ensures each pair of jeans is tailored to your exact measurements, offering unparalleled comfort and style. We're committed to transparency, quality, and customer satisfaction, aiming to deliver your custom jeans within 30 days.It's not easy, and building a new model for the fashion industry doesn't happen overnight. But we're working constantly to accelerate progress with our mission.Join us in reshaping the future of fashion - one pair of perfectly fitting, sustainable jeans at a time.
Slø - not fast fashion (slojeans.co) has 166 customer reviews on Five Star Index, with an average rating of 3.4 out of 5.
Also known as
slojeans.co
Website
slojeans.co
Category
Clothing & Underwear
Location
Dover, Delaware
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 55% of reviews.
Latest
Most recent review: October 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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Thank you so much SLØ for making these amazing jeans! I just love how they feel and look. I have been a huge supporter since the beginning and have really enjoyed watching you grow. Taking on Fast fashion is not an easy task but you have created a great product while breaking through traditional boundaries. I have always had difficulty finding pants that fit me but your sizing system has made it possible to get a pair of jeans that actually fit! Plus don't even get me started on the pockets!! LOVE, LOVE, LOVE! Keep up the great work!
Response from Slø - not fast fashionAug 24, 2024
hey Deb,
Wow! Your review has us doing happy dances around the office. Thank you so much for this amazing feedback and for being with us since day one.
We're over the moon that you're loving your jeans. Hearing that they fit and feel great is music to our ears. And those pockets? We're thrilled you're as excited about them as we are.
You're absolutely right - taking on fast fashion is like David vs Goliath, but with awesome supporters like you, we feel like we can conquer anything. We're so grateful that you get what we're trying to do here.
It's fantastic to hear that our sizing system has worked its magic for you. Our goal has always been to create jeans that fit like a glove, no matter your shape, so this is a big win for us.
Your enthusiasm is seriously contagious. It's customers like you who keep us fired up and ready to take on the world, one pair of jeans at a time.
We can't wait for you to see what we've got cooking next. With supporters like you cheering us on, the sky's the limit.
Thanks a million for being part of the Slø fashion movement. You rock!
High fives from all of us,
The Slø Team
MM
Merry M.
Ethical, dedicated, and high quality. I want to work for them!
I was an original backer of slø back in 2022. As a curvy woman with short legs, I’ve always had a hard time finding jeans that fit, so this was BEYOND exciting for me.
The owner and his team have been consistent about providing updates as they go through growing pains which are not only normal but an expected part of the startup process, particularly with an innovative concept, lofty ethical goals, and a genuine commitment to take care of their people on every level of the organization.
Because I’m currently looking for work, finances are tight, and so far I’ve only been able to order my “not fast fashion” t-shirt. It is, without a doubt, the softest, most comfortable cotton I have ever worn, the graphics continue to be without wear and tear, and it does not have the tendency to develop holes around the buttons of my pants as ALL of my fast fashion tops do.
I mean what I say in the title. I’ve been working in the fashion marketing business for almost a decade and I want my next work home to be SLØ.
Response from Slø - not fast fashionAug 20, 2024
Hey there!
Wow! Your review has absolutely made our day here at Slø. Thank you so much for your incredible support and understanding since our 2022 launch.
As for finding your work home here at slø, we'll be hiring pretty aggressively quite soon, so look out for that!
We're thrilled to hear that our mission resonates so deeply with you, especially as someone who has struggled to find the perfect fit. Your recognition of our growing pains and the challenges of creating an innovative, ethical fashion brand means the world to us. It's supporters like you who keep us motivated through the tough times.
Your feedback on the t-shirt is music to our ears! We've put so much thought and effort into every aspect of our products, from the softness of the fabric to the durability of the graphics. Hearing that it stands up to daily wear better than fast fashion alternatives is exactly what we're aiming for.
Your understanding of the startup process and your patience as we navigate these uncharted waters in the fashion industry is incredibly appreciated. We're committed to maintaining our ethical standards and taking care of everyone involved in our process, from our factory workers to our customers.
As someone with almost a decade of experience in fashion marketing, your endorsement carries extra weight. We're honored that you'd consider Slø as your next work home - that's the ultimate compliment!
We can't wait for you to try our jeans when the time is right. In the meantime, thank you for being such a wonderful ambassador for our brand. Customers like you, who understand and believe in what we're trying to achieve, are the reason we keep pushing forward.
We're excited for you to see what's next as we continue to grow and improve. Your support is helping us reshape the fashion industry for the better.
Best regards,
The Slø Team
CH
Christy
Proud owner of 2 slo jeans that fit like gloves
I was one of the people ordering from the first drop and I've since gotten another pair of jeans in a later drop as well. Yes the packages took a while to reach me, but apart from the point of this company being that it's not fast fashion, it's also still starting up, so issues and delays are to be expected! I wear the jeans religiously, both pairs fit me like a glove and although the first pair is less black and more grey now (probably from my washing machine), the quality of the denim means i can still wear it for a long time!
TLDR: delays are to be expected with a startup trying to change how fashion gets made. I got both ordered jeans and am more than happy with the quality i got, I'll happily order again (and I did)!
Response from Slø - not fast fashionAug 19, 2024
Dear Christy,
Thank you so much for your wonderful review and your continued support of Slø! Your understanding, patience, and enthusiasm for our mission are truly heartening.
We're thrilled to hear that both pairs of jeans fit you like a glove and that you wear them religiously. It's feedback like this that reminds us why we're working so hard to revolutionize the fashion industry. Your point about the color fading is noted, and we're constantly working on improving our dyes to be both environmentally friendly and long-lasting.
You're absolutely right about the challenges of being a startup in this industry. We're not just making jeans; we're building an entirely new production model that aims to end fast fashion for good. This journey comes with its hurdles, and we're incredibly grateful for customers like you who understand and support our vision.
Your repeat order means the world to us. It shows that we're on the right track, even if we still have improvements to make. We're committed to continually enhancing our products and processes, learning from each production run to make the next one better.
Thank you for being part of the Slø community and for helping us prove that sustainable, personalized fashion is not just possible, but desirable. Customers like you are driving real change in the industry.
We look forward to continuing to serve you and hope you'll keep sharing your Slø experience with others. Your support is helping us build a better future for fashion.
Best regards,
Ralph
Slø
DO
Debra O.
slø is NOT fast fashion, it is GREAT fashion
I became aware of slø not fast fashion and their jeans when Kristian was brainstorming his ideas on instagram and gathering ideas from potential customers. Women wanted real pockets, dammit. I was lucky to invest in his first attempt. It took about a year to get that first pair of jeans through all the experimentation and first-time-around types of issues. The jeans were fabulously different: comfortable, great pockets, waistband extenders, gussets and made of real old-fashioned denim. I got in the second round of jeans and got myself a skinny pair using his new sizing system, which resulted in a perfect fit in a classy dark denim. They also took a while to make and receive, since this was beta testing new systems replacing the glitchy ones of the first go-around. The fun part was the communication from slø as my jeans made it through the various phases of manufacturing: cutting, sewing, washing, ironing, inspecting, packing up and shipping. I received my third and favorite everyday pair - a more relaxed fit, absolutely fantastic pockets, gussets, great traditional color denim - maybe a year ago and have worn them consistently ever since, except when I need to look a bit classier, then I grab my dark denim skinny jeans, or its going to be a rough day, then I grab my first really tough pair. It's been fun to watch this company grow from a young man with an idea to provide personalized jeans that work for people, to a group of young people trying to do all the right things in a world set up for efficiency rather than ethics, to a company on the brink of big things, bringing quality clothing to the people, based on the needs of the people rather than what fashion dictates (e.g., real POCKETS for women and glorious gussets that extend the life of jeans by eons) and doing so following a set of values that I appreciate. SLØ not fast fashion offers many beautiful colors of denim, hundreds of sizes so everyone can get a good fit, and a range of styles so everyone can pick their favorites. Yes, the company has been slower than established fashion houses to get their products delivered, but that's the nature of a startup, especially one called SLØ not fast fashion, that is working transparently to find its way through a world (literally, from Italy and Turkey to the USA) of complexity and most importantly, respect and humanity for the people whose hands make the jeans. Bottom line: LOVE MY SLØ JEANS! They have been worth the wait. Once the glitches are gone, this company will FLY and the jeans will arrive sooner. In the meantime, they are worth the wait.
Response from Slø - not fast fashionAug 19, 2024
Dear Debra,
Wow! Your review has left us all smiling from ear to ear. Thank you so much for sharing your journey with Slø, from our very beginnings to where we are now. Your support and understanding throughout our growth have been invaluable.
We're thrilled to hear how much you love each pair of your Slø jeans. Your description of the comfort, fit, and quality of each pair - from the first experimental run to your current everyday favorites - is exactly what we've been striving for. It's wonderful to know that our efforts to create jeans that truly work for people are resonating with you.
Your patience and enthusiasm during our beta testing phases have been crucial to our development. We're so glad you enjoyed the communication about your jeans' journey through production - it's all part of our commitment to transparency and connection with our customers.
We're especially touched by your appreciation of our values and ethics. As you've noted, we're trying to do things differently in an industry set up for efficiency rather than ethics. It's supporters like you who make it possible for us to stay true to our mission of creating personalized, sustainable fashion that puts people first.
Your understanding of the challenges we've faced as a startup, and your willingness to wait for quality, mean the world to us. You're right - we are on the brink of big things, and we're working hard to streamline our processes without compromising on our values.
Thank you for being part of the Slø family from the very beginning. Customers like you, who understand and believe in what we're trying to achieve, are the reason we keep pushing forward. We're excited for you to see what's next as we continue to grow and improve.
Best regards,
The Slø Team
JL
JD L.
The fit is incredible
The fit is incredible! I was genuinely surprised by how well they fit given I have an odd body type that usually requires lots of adjusting (going up in waist to accommodate my big thighs, finding extra long lengths given my height). Slo nailed it! And they're comfy and stretchy and durable, too! They feel sturdy, but not heavy. They have a good stretch to them, which I need and appreciate. Overall, very impressed. It lived up to the hype! I shared pictures and videos with my friends encouraging them to get their own given my great experience :)
MA
Melissa A.
They've Ironed Things Out
Loved the TikToc story, decided to try them for myself. Don't think I'll go back to traditional jean shopping - why not just order some custom made to fit and have them delivered to your door?
PP
Peter P.
Great jeans!
Ordered the jeans in November and they came.in early January - perfectly fine timeframe for made to order jeans.
They are very lightweight and they look great, so far they haven't faded and are very comfortable. The fact that they fit perfectly.is a huge plus! I would buy these again in a heartbeat if I needed another pair of jeans, and I would recommend these to friends and family looking for jeans as well.
MP
M. P.
I've been following this company since day one
I've been following this company since day one and am very impressed at what they've achieved thus far! I've bought a pair of jeans from the very first launch and now from the first launch in the new factory. The rise in quality is amazing!
Jeans a very soft and stretchy, really comfortable! Measuring and finding the right fit took a while but was very worth it!
Shipping was also very quick (for the circumstances) and without any problems!
Hope the jeans last as long as promised :)
