Shopper Approved is one of the oldest and largest online rating and review services in the United States, though we serve clients world-wide.Our innovative solutions, great employees, and strategic partnerships with Google, Yahoo, and Bing have greatly attributed to our client's success.Shopper Approved is an Inc. 500 "Fastest Growing Company in America" two-time award winner, and is the highest-rated online review platform in the world according to the BBB (A+), G2 (4.9), Capterra (4.9), and TrustPilot (4.8).There's a reason why companies like 1800Flowers, B&H Photo, NameCheap, and VividSeats choose Shopper Approved for their customer ratings and reviews.*************************************************ATTENTION - PLEASE READ BELOW*************************************************If you look at our Trustpilot Ratings Chart above, you will see that it is comprised of mostly 5-Star ratings and 1-Star ratings. This is because we have two very different groups of people that leave reviews here. - The 5-Star ratings are from our actual clients, who are comprised of thousands of online businesses around the world who use our services to collect reviews on their behalf.- The 1-Star ratings are from some of our client's customers who have had a bad experience with the client, and not with us directly.As one of the largest rating and review companies in the world, we collect millions of reviews every month, so it is natural for some of our client's customers who have had a bad experience to want to reach out.That being said: - If you're one of our client's customers, please know that we care about you and want to help you resolve whatever issue you are having. Please call or email us and we will do whatever we can to assist you. Or...- If you're a business owner or a consumer researching our company, we hope that knowing this information will help you to put things into a better perspective.*************************************************
Shopper Approved (shopperapproved.com) has 769 customer reviews on Five Star Index, with an average rating of 4.5 out of 5.
Also known as
shopperapproved.com
Website
shopperapproved.com
Category
Internet & Software
Location
Ogden, Utah
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 15% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
This company cannot pay to remove reviews or change its score.
About 6 mos ago we switched our website rating service to Shopper Approved. It as on of our best website decisions ever!!!! The onboard process, was thorough, quick, smooth and completely painless as their team handled all the details. All we had to do was act as consultant telling them what we wanted. They did all the work :). The quality of their review system is amazing. Our number of reviews was struggling after more than a year but once we migrated to Shopper Approved the quantity and quality of our reviews skyrocketed. We have had over 2x as many reviews past 6 months as previous 12+ months. When we needed help recently with some customization on showcasing product reviews, they were right there and handled our request quickly and professionally. I can't say enough about their review system and its quality. Thanks Shopper Approved!!!
Response from Shopper ApprovedJul 23, 2020
Wow! Thanks George for the amazing comments. :-)
It sounds like your reviews are on track to quadruple this year over your previous review platform, which is great!
I bet we can get that number even higher. Feel free to reach out to the team when you have some time, and we'll see if there are other things we can do to help you get even better results.
NG
Natasha G.
Excellent Service!
Excellent Service!! 5 stars!!
BJ
Billie Jo P.
Excellent Service
Excellent Service
RP
robert P.
Fake !......Impossible as far as I can…
Fake !......Impossible as far as I can see, to leave a review with this outfit !.....As a follow up, this company complained to trust pilot that my comments were "defamatory" and tried to have my review removed....Trustpilot decided NOT to remove my review after all......I have not said that Shopper Approved is fake (as I am sure they have made sure it is legal)....What I AM saying however is that it is RUBBISH and WORTHLESS in my opinion.....Check out the other many many negative reviews for yourself !!
Response from Shopper ApprovedJul 23, 2020
Hi Robert,
I have to say, I seriously considered flagging your comments as 'defamatory' for a second time, because honestly, your words were hurtful, and I know that if you were to ever come to Ogden, Utah and meet us in person, you would realize that the things you are saying just aren't true. I would imagine that if you did come here, that we would probably become great friends, and you would see all of the amazing people that work here, doing their absolute best every day to try to make the world a better place.
But sitting here, I've realized that you don't know us, and that you have a concern that hasn't been resolved, and so you're frustrated and lashing out in an effort to be heard. Well, I want you to know that I hear you, and rather than take the easy way out and flag your review, I want to help you resolve whatever concern you have, so that you feel better. So please, take a few minutes to reach out to our support team - they're awesome, and they will do whatever they can to help you. You can call them, email them, or even chat with them online - whichever is the most convenient option for you. We are here for you Robert.
As I read your comments above, one of the things I realized from your comments is that you may not know the difference between an open review platform (like Trustpilot) and a verified review platform (like Shopper Approved) - this seems like a big part of your frustration, which I think I can help shed some light on.
As a verified review plaform, the one thing we don't allow is for random people to leave unsolicited, unverified reviews; however, this doesn't mean that our reviews are fake. In fact, it's the exact opposite. Unlike open review platforms (like Trustpilot) where anyone can leave a review without any verification or proof of purchase, only real customers who have actually made a verified purchase from one of our clients can leave reviews on Shopper Approved, which actually makes our reviews the most authentic, trusted reviews online.
Another reason why our reviews are more authentic and trusted, is because our system automatically requests reviews from every paying customer, regardless of their experience. This means that every paying customer has an equal opportunity to leave whatever feedback they want (good or bad) - ultimately creating the most accurate overall star rating and reflecting each company's true reputation.
Unfortunately, open review platforms like Trustpilot, tend to collect a disproportionate amount of negatively skewed ratings and reviews from a very small percentage of a businesses actual client base, creating what's referred to as 'Open Review Syndrome'. Not only do these negatively skewed reviews create a distorted, false view of reality that millions of consumers then base their buying decisions on, but they also harm the reputations of tens of thousands of honest, hard working businesses around the world.
Now, in your comments, you also mentioned our negative reviews on Trustpilot, which surprisingly have very little, if anything to do with Shopper Approved. The bulk of them have to do with the occasional bad experience that a customer has had with one of our clients. And even though these reviews are not directly about us, you will see from our responses that we have still taken great care to answer all of these customers, in an effort to try to help them resolve their concerns.
Also, because on rare occasion, one of our clients customer's loses their survey email, or it doesn't reach their inbox for some reason, we will be adding an option in the very near future where existing customers will have the ability to click a link on our homepage and leave a review. However, in order to protect the integrity of our system, they will need to provide proof of purchase in order for the review to be published.
Anyway, I hope that helps you Robert. And again, please reach out to us so we can help you fully resolve whatever concern it is that you have.
Sincerely,
Scott Brandley
Shopper Approved
HS
Hostel S.
Excellent customer service
Excellent customer service, quick implementation, good follow-up. Each step of the process went very well. I highly recommend Shopper Approved.
AB
Alex B.
Always happy with the service provided.
Always happy with the service provided.
BG
Brandon G.
Great customer service
Great customer service, and very responsive to questions. They have even gone as far as walking me through the steps needed to help my website perform better in Google using their review system. I could not be happier with their service.
GE
Grace Elisabeth C.
Five stars for Shopper Approved
So far a really great experience and would highly, highly recommend. It seems our customers like interacting with the SA interface and leave useful comments vs becoming irritated by yet another review request, customer service and training is quick, responsive and genuinely seem to want us to get the most out of their system. We have managed to tweak our own customer messaging to make for an easier consumer experience due to the quick and meaningful reviews we've received.Kudos