Rove LabRove Lab operates across Canada, the United States, Australia, and the United Kingdom, redefining how people experience furniture. Anchored by our sister brand Rove Concepts, we take a mad scientist approach to materials and structural innovation — merging high-fashion design with real-world functionality.We’re on a mission to reinvent what furniture shopping, delivery, and assembly should feel like. By removing trade-offs between quality, comfort, design, and cost, we’ve created pieces that outperform traditional furniture — at a fraction of the price.EASY TRANSPORTATIONOur vacuum-compressed designs make moving and delivery effortless. Compact packaging means fewer resources, smaller vehicles, and easier handling — customers can often take home a sofa or bed in their own car, no truck required.QUALITY AND COMFORTEvery piece is crafted with ultra high-resilience foam engineered to withstand compression without compromising comfort or durability. The result? Modular furniture that’s just as — if not more — luxurious and long-lasting than conventional builds.ENVIRONMENTALLY FRIENDLYBy optimizing packaging and shipping space, we significantly reduce carbon emissions and material waste. These efficiencies allow us to deliver premium craftsmanship and design while passing the savings directly to our customers.
Rove Lab (rovelab.com) has 418 customer reviews on Five Star Index, with an average rating of 4.2 out of 5.
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Showing 10 reviews with 2 stars · Clear filters
Robson M.
My couch arrived with expansion problems. I sent all the required photos and also provided all the details they asked for. Unfortunatelly I've been asked for more pictures with detailed measurements of each module. I have no time for all of this, and the only thing I'd like now is to return it. After 10 days of back and forth, I've asked for a full refund and return. I believe it's been enough, and I cannot wait any longer.
Sasha
i bought the marshbello loveseat in blue. delivery and set up were easy and the couch is relatively comfortable. it doesn’t look exactly the same shape as it does online but it’s cute. proportions are a bit weird, it’s low to the ground but that doesn’t bother me (i’m 5’7”) - what does bother me is that the seat is very deep and the back is very straight and rigid so i always need a pillow behind me to feel supported. it’s not as comfy as i hoped but it’s alright! but now, the real reason i wanted to write this review: the pricing and the FAKE SALES. i bought this about six months ago, after seeing someone post about it on ig. i saw they were having 50% sale and felt some urgency to decide and buy. 6 months later, not a week has gone by that i don’t get an ad that rove lab is 50-60% on sale. for every holiday imaginable like “good news guys! it’s father’s day so we’re having a sale! it’s autumn now and we’re having a sale!!!” meanwhile the couch has always been the same price the whole time and has never once been the supposed “full price”. now i’m seeing the black friday ads and i know ppl will buy thinking this is a discount: it’s not, and it’s annoying manipulative marketing that makes me inherently mistrust the brand. the product is ok but i’ve learned my lesson about believing something is a good deal without seeing proof.
Response from Rove LabNov 24, 2025
Hi Sasha, I am really sorry to hear that the experience has not matched what you expected, and I appreciate you taking the time to share it. The last thing I want is for anyone to feel misled or manipulated. That is not how we operate, and your point is something I will take seriously with the team. On pricing, I want to be as clear as possible. We do run seasonal promotions throughout the year, such as Valentine’s, Mother’s Day, Labour Day, and some flash sales. As a young brand still growing, those campaigns help us reach new customers. With the Marshbello loveseat specifically, the original list price was our actual launch price. Over time, we learned that the lower price point drove stronger demand, so we kept it there rather than returning to the higher launch price. I understand how that can look from the outside, but it was not a fake anchor. It was us adjusting based on what we were learning, not an attempt to pressure or mislead. Regarding comfort, I am sorry it has not felt as good as you hoped. We try to make our photos and descriptions as accurate as possible, but I understand how posture and proportions can affect how a piece feels. The Marshbello’s SmartFoam softens and adapts with use, so you should notice some improvement over time, but your experience still matters. I know reviews like yours do not come lightly, and I really appreciate you being this candid. If you ever feel like giving us another chance or want to talk through your experience in more detail, you are always welcome to reach out to our team or directly to me. Thank you again for sharing your thoughts. They genuinely help us get better. Gabe CEO, Rove Lab