E. N.
The price you see IS NOT the price you'll pay
First, let me share the perspective I'm coming from: I'm a career financial journalist and former financial advisor. I write about loans all day long and know more about consumer financing than any non-lending person really should. That's why I CANNOT recommend stepping foot into a Ride Now dealership. The price you see of a bike on their website is NOT the price you'll pay. Ever. I found a great little getaround bike (a 2022 Honda Navi). My spouse and I rode 'em in Costa Rica on vacation and thought they were fun. They had a 2022 with low mileage listed at $1699. Decent price! I thought this was a bike I could get out the door for maybe a bit over $1800 including TTL and some processing fees. I was right -- UNTIL the finance guy quoted me some figure above $3200. JD Power value on this thing is $1630 on the high side, so why on god's green earth would I pay TWICE book for a $1600 bike? Well, my friend, it's called BS dealer fees. I was quoted over $600 "make ready" on the bike ("includes an inspection and checking oil levels" etc. to make sure your 1-yo bike is safe to ride) PLUS $599.95 in doc fees. Like, honey, that's more than my hourly rate and I ain't cheap, but 20 minutes of my time at the DMV and one form sure don't equate to $599. I was explicitly told that these are "fixed costs" and charged on every vehicle, and can really add up on small bikes like the one I was looking at. The FEES were nearly as much as the bike! And sure, dealerships need to make money. Yay capitalism. But the average dealer doc fee on a CAR in AZ is roughly $499. C'mon. Another $100 for a used two-stroke bike? And look, I'm a savvy consumer who knows a bad deal when I see one. I teach consumers how to avoid bad deals FOR A LIVING and want people to get what they want, at the best price and from the best source. When this guy said he'd call me if they could get to my $1800 out the door, I said PASS. They've lost my business because it's insulting to play this back-and-forth with me. They knew my price and if they couldn't get it to me on the 2nd call, they've wasted my time and I'll keep looking. There is no reason at all to pay twice book value on a bike when you can have a bike shipped from anywhere in the country to your doorstep -- and likely skip the doc fees and "make ready" fees altogether if you go to a private seller. BTW, I paid $600 to have my 2022 Honda Rebel 300 ABS shipped enclosed transport from a dealer in Paris, TX to Tucson in December 2022. So, whatever bike you're looking for, go sit on it at Ride Now. Look at options. Get your perfect ride under you and take the time to figure out what you want. And then go buy it from a private party (w/a mechanic's inspection, and yeah, you should pay for that) or a dealership that won't charge you ridiculous "fixed" dealer fees. If I'd read the TrustPilot reviews before I inquired on this bike, I likely wouldn't have. Now, you don't have to waste your time.


