Paro is an AI-powered marketplace that delivers finance and accounting solutions to businesses through a combination of expert fractional talent, data-driven tools and guiding insights. By harnessing the power of people and technology, our growth platform provides flexible options, ranging from transaction processing support to corporate development and financing strategy, to solve core business challenges and drive growth. The result enables businesses and experts to go beyond even their loftiest goals.
Paro (paro.ai) has 234 customer reviews on Five Star Index, with an average rating of 3.8 out of 5.
Also known as
paro.ai
Website
paro.ai
Category
Investments & Wealth
Location
Chicago, Illinois
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 83% of reviews.
Latest
Most recent review: April 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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This company needs to improve the…The way it operates in general.
This company needs to improve the process on how paro contracts bid for the jobs. The account manager need to update the status of job openings in a more timely cadence. There also needs to be more of an explanation why a paro contractor didn't win the bid versus the auto generated email that makes no sense. This is one of the worst freelance accounting companies I've worked for and wouldn't recommend future potential paro contractors to come work for this company.
Response from ParoOct 23, 2023
Hi Ronnie, thank you for taking the time to share this feedback. We understand your concerns around the pitching and notification process and want to assure you that enhancing this experience for our experts is a top priority. We recently rolled out an enhancement to the proposal cards to show the number of pitches already received on a particular project. We know there is still room for improvement and are committed to identifying and making any additional changes where needed. We always welcome feedback from our experts on ways we can improve and grow, and we appreciate you sharing yours.
NF
Natali F.
Absolutely horrendous experience
Absolutely horrendous experience. If you’re a small business owner I would not use their services. The communication greatly lacked. The work that we agreed they would do, never got done. They charged $2000 a month to do bookeeping that can be done for around $300-500 a month. It was definitely a traumatic experience for our business.
Response from ParoSep 15, 2023
Thank you for your feedback. We understand this was not the service you expected, and we take these concerns seriously. We will review our processes to determine all opportunities we have to improve our communication and delivery for small business owners like you.
AW
Aimee W.
This company will not provide service and there is no costumer support to talk to
The company came up with a scope of work that would cover my book keeping, payroll and end of month financial review. I paid over $800 a month for 3 months and never could get them to do my payroll or get a financial review. Now after 2 months of trying to terminate my contract and absolutely no work received, they are still billing me. You can not contact anyone out side of their sales team. Try it. Call their number and press 2 for support. For 2 months no one has picked up that line. I have put in 5 urgent phone calls to their sells line (they pick up every time) with no return phone call.
This company is a scam.
Response from ParoJul 10, 2023
Hi Aimee, we take all customer feedback seriously and are committed to resolving any issues promptly. It is important for us to maintain open lines of communication with our customers, and we regret any difficulties you encountered in reaching our customer support team.
Our team has been actively investigating the matter to provide a satisfactory outcome.
In the past week, we have been working diligently to address this issue and have been in contact multiple times to communicate with you about status and next steps as we worked toward resolution. Our team will be in touch again today as part of this process.
Our team is dedicated to delivering excellent service to our customers, and we are continuously working to improve our operations. We value your feedback and would appreciate the opportunity to make things right.
JA
Jonathan A.
I wouldn’t recommend this organization to anyone
I would not work with Paro as the accounting talent or the business. They only care about making 50% or more on your hourly rate while providing no support for their talent.
I have an active contract through 8/31/23 & today Paro took it upon themselves to end the engagement because Renee “doesn’t have time & has 70 other clients to worry about.”
Both the client & Paro agreed my work was satisfactory. For the past month + Paro allowed the client to cut my project short 30 days & then 45 days without my consent despite our signed contract going to 8/31. Over the past 30 days Paro has strained the relationship between myself & the client. Instead of figuring out a solution for both parties Renee, without the consent of the client or myself illegally ended the engagement.
Response from ParoJun 20, 2023
Hi Jonathan, We have looked into this situation based on your review and will have someone from our team reach out to you again shortly to discuss the engagement and next steps further.
CO
Cole
CPA deleted docs, horrendous support team
Almost immediately after signing the SOW information arose and I needed to dissolve the SOW. It's private, but it's certainly a circumstance that should have been respected.
Instead of voiding the contract after hearing of this, they're holding my company to it and 60 additional days of service.
I would go as far as to call it inhumane "support".
The CPA accidentally deleted a document on call, everything was rushed, just a terrible experience with this company.
Response from ParoMay 31, 2023
Hi Cole -- Thank you for raising this issue and subsequently speaking with our team. We were glad to get this resolved for you. Wishing you all the best going forward!
JG
Jay G.
Do NOT Hire Paro! Unethical Conflict of Interest
I am an experienced venture capitalist and technology entrepreneur, having built and sold 3 tech startups and invested in more than 100 startups over the past 20 years.
My holding company hired Paro to find us a bookkeeping company for our business to perform cleanup work for prior periods and to conduct ongoing bookkeeping services for several of our holding companies, which have very little activity, most months actually have no activity at all, as they're merely holding companies.
After an extensive review of our bank statements from the prior years, including but not limited to reviewing the total aggregate number of line items for the bank statements of our entities, based on an extensive review of our bank statements we were then provided an estimate range of hours for the cleanup work and a range of hours for the ongoing bookkeeping services.
Paro introduced us to a bookkeeping "expert" that agreed to complete the cleanup services for between 10-15 hours at an hourly rate of $120, which at most, the invoice should have been $1,800.
Unfortunately, the bookkeeping expert invoiced us a total of 36 hours for the cleanup work or $4,320.
The invoice was $2,520 to $3,120 higher than the provided contract value that we signed (10 - 15 hours at $120 per hour).
When we complained for the over billing, Paro only offered us a $400 credit, and when we pushed back on their credit, they only increased the credit offer to $700. We attempted to compromise and asked for a $1,000 credit, and Paro would not agree so we parted ways.
We only hired Paro to find a trusted bookkeeping expert to prevent issues like this, and when this issue occurred, Paro did not stand behind us, but rather, they stood behind the vendor, not the customer. There is clearly a conflict of interest issue with Paro, as this bookkeeping expert / vendor works with Paro for a number of other customers and they clearly didn't want to disrupt their relationship with the vendor versus standing behind us as a new customer. Plus, after the cleanup work was completed, there was very little revenue opportunity with our account, since our monthly bookkeeping hours were only 5-10 hours at $99 moving forward.
Even once we explained that we wished to discontinue our services, and we requested that they contact the vendor to obtain all of our financial records and to send them to us, they instructed us to contact the vendor directly to obtain our records.
We believe Paro acted unethically and in their own self interest, with a clear conflict of interest, and we'd highly recommend anyone else to find a different service if you're seeking outsourced bookkeeping services.
Response from ParoMay 12, 2023
We are truly disappointed to hear about your recent experience with us. Your feedback is extremely important to us, as we strive always to provide the highest quality of service to our clients. Our team will be reaching out again to you directly to further discuss your concerns and work towards finding a satisfactory solution. We sincerely hope to have the opportunity to regain your trust.
PR
Phillip R.
I would steer clear of Paro
I would steer clear of Paro. They didn’t deliver services, wouldn’t file our corporate taxes on time, charged us for services not rendered. We contested our invoice with them multiple times with multiple parties and instead of acknowledging that we need to have a conversation just charged us anyway. We are now having our books from 2022 audited and are discussing filing a law suite with our legal team as well as pursuing accounting malpractice.
Response from ParoApr 10, 2023
We at Paro take the success of our client engagements extremely seriously. Several leaders here are investigating to better understand what occurred in your particular case. A member from the Paro team will be contacting you directly to obtain further information and work toward resolution on this matter.
AH
Alban H.
Sales people who try to trap you in agreements - Avoid
I'm a CPA, at first they were very responsive in trying to win work with me. Got a good stable monthly client through them, but after that first week, they were silent. Didn't even notify me or my client when the client representative for Paro changed. They were slow to answer any questions and then charged double my rate so they got 50% and I got 50% despite them not doing any work other than collecting funds then sending my part to me.
When looking at the "buy out" clause in our agreement it states that it is based on my annualized rate. Yet the rate they said was my annualized rate was double what they charged the client over 2 years, despite me being on a fixed monthly rate?
This might work for a short term job with an end date, but for any recurring work, avoid like the plague. You and your client will end up paying a middle person to do nothing.
TL:DR - Paro try to make the sale and then leech off of the professional's work without doing anything other than a bare minimum.
Response from ParoDec 23, 2022
Hi Alban — Thank you for sharing this feedback. Though we are disappointed by the details, we are constantly looking to improve the experiences and opportunities we offer for both our experts and clients alike. A member of our leadership team will reach out directly after the holidays to learn more about your specific experience.