Paro is an AI-powered marketplace that delivers finance and accounting solutions to businesses through a combination of expert fractional talent, data-driven tools and guiding insights. By harnessing the power of people and technology, our growth platform provides flexible options, ranging from transaction processing support to corporate development and financing strategy, to solve core business challenges and drive growth. The result enables businesses and experts to go beyond even their loftiest goals.
Paro (paro.ai) has 234 customer reviews on Five Star Index, with an average rating of 3.8 out of 5.
Also known as
paro.ai
Website
paro.ai
Category
Investments & Wealth
Location
Chicago, Illinois
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 83% of reviews.
Latest
Most recent review: April 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
This company cannot pay to remove reviews or change its score.
I lost hundreds of thousands of dollars due to poor qualifications from the accountant Paro assigned to me, and lack of enforcement on mandatory accountant insurance on the Paro side. Paro also took minimal responsibility for the event.
Since then, we have had a much better accountant that I would rate highly as an individual professional. But as far as Paro is concerned, what they cost me and their lack of accountability is not forgotten.
Response from ParoFeb 10, 2025
Hi Alex, we understand how difficult this situation was and the impact it had on your business. We do want to clarify that this was the result of a sophisticated hacking incident on your company in which a fraudulent request mimicked prior wire transfer instructions, leading the expert to follow the established process. Additionally, our Terms & Conditions required our experts to have Errors & Omissions (E&O) insurance, but we have since strengthened our enforcement to ensure all experts provide proof of their insurance before starting any engagement.
We appreciate your feedback as we continue to improve our processes to better protect our clients, and we are glad to hear that you are happy with the new expert you are working with.
DC
Dave C.
ZERO STARS
Like another review, if I could give zero stars, I certainly would! I have resigned my position as a contractor with a US based company, as a Managing Director for this company, I used my credit card to accept the monthly invoices from Paro. 5 attempts to have my card removed (2 calls, 3 emails), Each time not even a courtesy reply. No way to change it on the profile, nobody answers the phone. The service was a marginal at best, but the customer service non-existent.
Response from ParoOct 10, 2024
Hi Dave, we apologize for the inconvenience you've experienced and appreciate your patience. Our records indicate your account’s Customer Success manager has been in communication, and we are actively working to address your concerns, including updating the payment method and processing a refund. We value your feedback and are committed to resolving this promptly.
CB
Calvin B.
Worst experience ever
Worst experience ever! Do not use or trust. Their sales team will promise the world only for their freelancers to drop every ball imaginable. To top it off they offered a new freelancer to take over and we declined. Stating they were free to charge us what they felt necessary as we had our card on file with them but did not want further assistance. They did not charge our card at that time but had no further communication. I thought that saved them in my eyes in regards to integrity. Well, I was wrong. Fast forward 10 months later my office just got a call from a collection agency without any notice from paro themselves showing a cowardly business approach to settling old unhappy accounts.
Response from ParoOct 10, 2024
Hi Calvin, we’re sorry to hear about the issues you encountered with the expert assigned to your project and regret that your experience did not meet your expectations. Our team attempted to resolve the situation by offering a transition to a new expert, but we understand you chose not to proceed with further assistance. Unfortunately, an outstanding balance remained from the services rendered, and despite our efforts to communicate, it was escalated to collections.
AS
Amber S.
If I could write a ZERO star review I…
If I could write a ZERO star review I would. This company sold me on excellent service and I paid top dollar to get ripped off. Instead of them providing me with exceptional service, I did most of the work. I had a person assigned to me who had no desire or motivation to help me complete the project I had hired them to do. Every time we met it was like starting over. To top it off, I was billed an extra $200 unknowingly. When I reported my concerns to the corporate office, they told me it was past the acceptable complaint time (7-days) to receive any refunds. I wasted $1700 with this company over a 5 month period and my books have only improved because of my efforts. The guy probably put in a total of 7 hours of work during that time. BIG mistake to work with these people.
Response from ParoSep 19, 2024
We are sorry to hear you had a frustrating experience. It appears there was misalignment between the work required and the agreed-upon project scope, which created delays to ensure your books were brought up to date. While we couldn’t issue a refund when you requested it as it fell outside our policy, we, and the expert on your project, made repeated efforts to align expectations and accommodate unforeseen circumstances to resolve your concerns.
KJ
Karen jo M.
Failure to produce accurate financals as agreed upon
Financial statements months late with no rent and incorrect payroll numbers. Told them I would be canceling their services as I need accurate financials, they never came through so I canceled and now they are charging me $6000 because I moved my accounts 30 days prior to their requirement of notice, even though they completely failed in producing accurate and timely financial statements. How do you stay when they are failing? Now I need to pay $6000 or they sue me.....beware, they are unprofessional and their bookkeepers fail to produce agreed upon documents.
Response from ParoSep 16, 2024
Hi Karen, We hear your frustration and concerns. Our records show there were efforts made to address your concerns through both communication with you and the expert on your account. Additionally, as per our agreement, there are contractual obligations regarding termination notices that we have adhered to.
XT
Xavier T.
It has taken three months and this project isn't finished
It has taken three months and this project isn't finished
Response from ParoSep 3, 2024
Hi Xavier, we're sorry to hear you're disappointed with the timeline, however our records indicate that you have a monthly bookkeeping project with your expert. A member of our team will be reaching out shortly to gain more context and help clarify.
SH
Shanee
I write this review very defeated and…
Update:my company is closing and I’m filing for bankruptcy because I didn’t have the right support for the financial team hired. Be wary of PARO. This could have been prevented had Evelyn and Ebonie done their jobs as fractional CFO.
I write this review very defeated and distraught. I hired Paro June of 2023. My small company was growing and we were run to significant financial difficulties. I needed help figuring out how to maintain growth but not break the bank. As of today my company has NO MONEY! The first fractional CFO do nothing but bookkeep. We didn’t need her for that, I knew how to keep the books. In admin meetings when we brought up cash flow issues, she literally contributed nothing. I reached out to my account manager to stop services. They said they would find another CFO for me to work with. That was March 2024. The new CFO is fine but has yet to help me address any cash flow, tax incentives, etc. Literally all they do is book keep. So yesterday I ran payroll and we have less then $200 in the account. I have called my account manager and emailed her several times and have not received a response. I have called the CFO and left a voicemail, no one has responded. I have paid this company $21,000.00 over a year and my company is broke. They were supposed to help me. And they took advantage of me and my resources.
Response from ParoAug 21, 2024
Hi Shanee, We hear your concerns and take them seriously. Our records show that the Paro expert has made repeated attempts to obtain the necessary information to effectively execute on your project. We are committed to providing effective support, and your account manager also reached out to you this morning, as we would like to to set up time to review the project details together and discuss how we can best service your account and set expectations going forward.
TI
Tiasia
Awful customer service and dispute resolution.
I would like to document the following issues that I have experienced with PARO over the past few months.
Since 2022, I have been working with an accountant through Paro. Initially, everything was going well. The accountant assisted us in transitioning to GAAP financial modeling, managed our books monthly, and supported us with ad hoc projects. However, in mid to late 2023, I began to notice discrepancies in our books, such as missing transactions and misclassified items. Upon further investigation, I discovered that we were not properly implementing GAAP modeling, and our liabilities were inaccurately categorized among other issues.
I promptly notified Paro of these issues and requested to cancel our agreement. Instead of addressing the problems, they offered a new accountant without any attempt to resolve the ongoing issue. In February, they attempted to charge us for two additional months, citing a 60-day notice period in the Statement of Work (SOW). Despite my efforts to communicate the issues and provide evidence, they have been unresponsive and have shown no willingness to provide customer support or address the situation. Instead, they have aggressively pursued payment and even threatened to send the matter to collections.
I have consistently communicated the issues to them, but they have shown no interest in resolving the situation. It is disappointing to experience such poor customer service and dispute resolution from a company that presents itself as a tech company. Based on my experiences, I strongly advise against using their services for other business owners.
Response from ParoAug 7, 2024
Thank you for taking the time to share your feedback. Regarding the concerns you raised, we would like to provide some context.
When you brought up issues with the quality of work from your assigned expert, we took your feedback seriously and waived the typical cancellation charges that would have been applied in this situation. This decision was made in an effort to address your concerns promptly and alleviate any further dissatisfaction.
However, it is important to note that there was an outstanding balance on your account from prior invoices that had not been paid or disputed within the timeline we provide after issuing invoices. Despite multiple requests for documentation to support your claims of discrepancies in the financials, we did not receive the necessary information to further investigate and resolve these issues.
We are committed to supporting the success of the engagements within our marketplace. If you have any further documentation or details that can help us reassess the situation, please feel free to reach out directly to our support team at [email protected].