Design your own genuine Panama hat, handcrafted in Ecuador, or choose from our available inventory. Panama Hats Direct has specialized in authentic Panama hats for more than 26 years, with a focus on quality craftsmanship, custom options, and personal customer service.
Panama Hats Direct (panamahatsdirect.com) has 493 customer reviews on Five Star Index, with an average rating of 4.9 out of 5.
Also known as
panamahatsdirect.com
Website
panamahatsdirect.com
Category
Accessories
Location
Palm Coast
Listed on Five Star Index
2026
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The company replied to 5% of reviews.
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Most recent review: October 2026.
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Bought my first Panama from PHD and it was easy and exciting and prices are very fair. I Checked out their different hat styles on line and called them. Very helpful and knowledgeable on Ecuadorian straw hats. When my hat arrived it was perfect and exactly what i was looking for. I will definitely buy my next hat from them. Thanks Guys!
DJ
Don J.
Four hats so far -- all splendid.
I have bought four hats from Panama Hats Direct, and every one has been a best-buy. The prices, even allowing for high shipping costs, have been extremely competitive. The service is -- well, personal and custom. I have wanted. E.g,, I wanted a pencil-curl brim on a very nice (and absurdly inexpensive fine-weave Montecristi; I called Panama (not that expensive anymore) and had a quick word, and Bingo! just what I wanted just the way I like it arrived a couple weeks later.
Since I first bought a Panama Hats Direct hat -- then the special low-cost Cuenca -- things have changed; then there were few people selling The Real Deal, and prices were well beyond my reach. Now others have entered the field -- and they are using the same business model that Panama Hats Direct pioneered. They offer comparable prices and a range of styles. BUT: The new guys have not improved on the original, and they lack that personal something that is a Panama Hats Direct feature. Dealing with Panama Hats Direct has something of the feeling of having a personal hatter (rare thing -- there is one left in New York...); dealing with the new guys is more like going to a department store.
So, great product, great personal service, great prices. I see no reason to change. O, and the hats hold up well -- much better than other, more prestigious brands.
MA
Mark
Everything worked smoothly
Everything worked smoothly
WI
William
What a beautiful hat!
What a beautiful hat! Very fine, tight weave, colonial crease, just right, beautiful band, and a leather sweat band! And a satin lining? Now, where will you find such quality, except at Panama Hats Direct? Thank y'all! You've made an old guy very happy.
BC
Brett C.
I want to pass on to all new and future …
I want to pass on to all new and future customers considering Panama Hats Direct. I have many fine hats, and sort of a nut when it comes to fine quality head ware. I have shopped all over the world, and wear a hat every day. I can say with no question that Casey will get you the best hat you will ever own, and his service is second to non. I have all grades of hats, and he can always find the right hat for me even with my Hugh hat size. I am hard to fit, demand odd brim sizes, and generally a pain as a customer, but he has made it happen for me every time for a reasonable price. You won't find this grade of hats in any stores I have seen, and if you do the price will be virtually ten times higher. You can trust Panama Hats Direct, and think I will order another one this week! Brett Crawford Houston, Texas.
DA
David
Love Panama Hats Direct
Love Panama Hats Direct. Can't wait to get my next one!
ED
Edward
Excellent hat!!
Excellent hat!!! Trully excellent craftmanship on the highest quality! After seeing the video on youtube, i had to order one. You get what you pay for and im very satisfied!
KM
Kenneth M.
I was very impressed with fine quality
I was very impressed with fine quality of the straw and the craftmansip. It also has been very durable as I wear it almost every day throughout the Texas summer.