Nialaya JewelryDanish-American founder Jannik Olander started Nialaya as a tribute to a Shaman he met on a life-changing journey through India. Inspired by spiritual insight and a deep belief in energy healing, he returned to Los Angeles with a vision: to create meaningful jewelry that channels personal power and intention.Rooted in a “Handmade in Hollywood” ethos, every Nialaya piece is crafted by hand in the brand’s Los Angeles studio using carefully selected pearls, gemstones, beads, sterling silver, stainless steel, leather, and precious stones. What began as a small collection sold to a renowned boutique in Beverly Hills quickly caught the attention of Hollywood’s elite. Nialaya soon became one of the most celebrity-endorsed jewelry brands in the world.Since opening its flagship store at 8215 Melrose Avenue in 2010, Nialaya has grown into a globally recognized name. From Los Angeles to Tokyo, its bold, boho-luxe designs have become symbols of individuality, style, and spiritual depth — more than jewelry, they are statements of purpose.
Nialaya Jewelry (nialaya.com) has 163 customer reviews on Five Star Index, with an average rating of 4.6 out of 5.
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Jewelry & Watches · Fresno, California
Excellent
Jewelry & Watches · Los Angeles, California
Excellent
Jewelry & Watches · Redondo Beach, California
Excellent
Jewelry & Watches · Arcadia, California
Excellent
163 approved reviews, newest moderated first
Mark W.
This is the best place to buy high quality Jewelry! The staff is great! They help!
Response from Nialaya JewelryAug 13, 2026
Thank you so much, Mark! We really appreciate the kind words and are so happy you had a great experience with our team. Thank you for choosing Nialaya and for your support! 🙏 — The Nialaya Team
Denise G.
Very good quality jewelry! And shipped quickly.
Response from Nialaya JewelryAug 2, 2026
Hi Denise, Thank you so much for your wonderful review! We're thrilled to hear you love the quality of your new Nialaya jewelry and that it arrived quickly. We truly appreciate your support and hope you enjoy wearing your new pieces for many years to come. Warmest regards, the Nialaya Team
Henrik L.
Great service - love the story behind the firm!
Response from Nialaya JewelryAug 2, 2026
Hi Henrik, Thank you so much for your wonderful review! We're happy to hear you had a great experience. It means a lot that you know and connected with the story behind Nialaya—it's something we're incredibly proud of and the foundation of everything we do and what Jannik has build over the years from his Garage in Hollywood Hills. We truly appreciate your support and hope to welcome you back again soon! Warm regards, Team Nialaya
Kareem S.
I get all my jewlery from here. The people here are extremely helpful in styling what fits you best. I love their rings & bracelets. Def recommend checking out this place!
Response from Nialaya JewelryJul 22, 2026
Hi Kareem, Thank you so much for your amazing review and for your continued support! It means the world to us that you keep coming back and trust us with your jewelry. We're so happy to hear our team has helped you find pieces that fit your style, and we're thrilled you love our rings and bracelets. We REALLY appreciate the recommendation and can't wait to welcome you back again soon! Enjoy the summer and greetings from CEO Jannik Olander & the Nialaya Team
Nicholas P.
Great product. Very helpful employees. I’ll continue to be a customer well into the future.
Response from Nialaya JewelryJun 24, 2026
Dear Nicholas, Thanks so much, we are so happy to hear You had a great experience. Best Team Nialaya
Karen
I contacted customer service by email for a complaint about my Necklace I bought 1,5 years ago in their LA store. Since I’m not located in LA but in Europe, it wasn’t that easy to go to back to the store. Evelyn was very kind and helped me very friendly. She offered me so send a replacement which I really appreciate!! Perfect service. Thank you so much again, Evelyn. I own several more necklaces from nialaya, and I really love the brand and quality!! And in the rare event there is something wrong, now I can tell you they will solve it quickly and very customer friendly!! even if you live thousands km away.
Response from Nialaya JewelryJun 19, 2026
Dear Karen, Thank you so much for your kind words and for taking the time to share your experience. It means a great deal to us that you have been a loyal Nialaya customer and own several of our pieces. While we always strive for perfection, jewelry is handmade and occasionally issues can arise. When they do, our goal is simple: take care of our customers quickly, fairly, and with a personal touch. I am especially happy to hear that we were able to assist you and turn the situation into a positive experience. I will make sure my team sees your wonderful feedback. Thank you again for your trust in Nialaya and for supporting our small hand make Jewelry business all the way from Europe. We truly appreciate it and look forward to serving you for many years to come. Warm regards, Jannik Olander / CEO.
PG T.
UPDATE It's interesting that you can tell a lot about a company and how they respond to feedback, I'm updating this review after reading there hilarious response below 😂😂😂. I had two bracelets fall to pieces within a day, I was told to repair them myself and I'll get a discount on the next one 😂😂😂. They called that a 'gesture of goodwill'🤯. I wasn't happy and according them I'm hard to please 😂😂😂. Can anyone imagine buying an iPhone, it failing on the first day, Apple replaces it, and that also fails, and then Apple's response is to go and repair it yourself and they'll get a discount on their next iPhone - and they call that a 'gesture of goodwill'😂. Oh, and if you're not happy about that, they accuse you of being hard to please 😂😂😂. That's essentially what Nialaya Jewelry done for me and it's the funniest customer service ever 😂😂😂. ORIGINAL REVIEW I wanted to share an honest and, as far as possible, objective review of my experience with both the products and customer service. In short, I have now had two bracelets fall apart within days of wearing them. The first was replaced, which I appreciated. However, when the replacement also failed almost immediately, the response was that I should pay to have it repaired myself, with a 30% discount on a future purchase offered as a gesture of goodwill. That feels rather bizarre. The product failed twice, yet I am expected to spend my own time and money putting it right. Offering me a discount on another product after two faulty bracelets does not feel like going the extra mile. My experience was as follows. I bought a Blue Lapis bracelet, but it was faulty almost straight away. Within around five minutes of wearing it, the clasp came off and the beads went everywhere. I then had to pay a jeweller to add some beads back on and repair it. To be fair, they did send me a replacement free of charge, which I appreciated. Unfortunately, the replacement bracelet also fell apart within about a week. I was simply sitting at my desk when I noticed the clasp had failed again, and the beads were once more scattered everywhere. When I raised this with the CEO, the first response was to ask whether I had been using it incorrectly, which I found odd given that it is a bracelet. I am not sure how one uses a bracelet incorrectly. The proposed solution was then for me to have the bracelet repaired myself, at my own inconvenience and expense, while being offered 30% off a future purchase - which he considered an offer of goodwill. Overall, I am disappointed, especially when I can buy a similar product on amazon for 20% the price of these.
Response from Nialaya JewelryJun 9, 2026
Dear Mr PG. Thank you for your kind review. I must admit, after 17 years in business, I was surprised to read it. For context, when your first bracelet broke, we shipped a replacement free of charge the very same day. No forms, no returns process, no arguments. We simply made a new bracelet in Los Angeles and sent it to you immediately. Interestingly, after the replacement had already been shipped, you (SUDDENLY) informed us that the original bracelet had been repaired and asked whether you could receive a different color instead. Unfortunately, by that point our team had already handmade and shipped the replacement. What surprised us even more was that the replacement bracelet reportedly also failed shortly thereafter. In all our years of making jewelry, seeing the same issue occur twice for the same customer is exceptionally rare. That is why I asked questions about how the bracelet was being worn—not because I was accusing you of anything, but because I was genuinely curious how lightning had apparently struck twice. As for the comparison to a £20 Amazon bracelet, I will leave that one for readers to decide. We are a small company that handcrafts jewelry in Los Angeles using natural gemstones, and I suspect Amazon's production process may look slightly different than ours. But if it makes you proud and feel good to wear $20 Amazon Jewelry then you should "Go 4 it" :-) I would also note that throughout our correspondence we remained engaged, responsive, always frindly and continued looking for solutions. While we were clearly unable to agree on the best resolution, our intention was always to help. Judging from Your Trustpilot history, You are not the easiest to person please, but we did indeed try from our side. We hope Amazon will have better luck. I am sorry that we were unable to reach an outcome that met your expectations. We genuinely wish you the best and thank you for having given Nialaya a try. Warm regards, Jannik Olander / Founder & Designer
Krueger
Update, June 5 2025: Since posting this review, I was contacted directly by Jannik Olander, Founder & CEO of Nialaya, who personally reached out to apologise. His message was candid and sincere and he acknowledged the failure, took full responsibility and explained that the case had been mishandled by an inexperienced team member without adequate oversight. He also confirmed that appropriate internal steps are being taken to prevent a recurrence. The refund has now been processed. In fairness, I believe the way a company responds when things go wrong says as much about them as the original issue. The personal outreach from the CEO was unexpected and, in my view, genuinely meant. I hope this update provides a fuller picture for anyone reading. - While the products are of sufficient quality for fashion jewelry, their return handling for EU Customers through REVER certainly isn't. Waiting for a 200 € refund since March and am running in circles between Nialaya and their service provider REVER: at first, the by REVER provided address could not be found by DHL, then after weeks Nialaya offered a return label to their HQ in the US, where the parcel arrived empty (?) and despite them green-lighting the refund to REVER 5 weeks ago, I still did not receive my money. From an EU Customer protection point of view, this practice is as close to malicious as it could get. Return date: March 15 No refund: June 3 If you're from the EU and uncertain about your purchase, rather look for alternatives to save yourself some genuine headache!
Response from Nialaya JewelrySep 4, 2026
Dear Samni, Thank you for updating your review and acknowledging how we handled the situation once it reached my attention. I sincerely appreciate your fairness while I do think we deserve a 5 star review for NEVER letting any customer down. I am very sorry about the issue, and I am glad that we were ultimately able to resolve the matter and issue your refund. I am also pleased to share that, effective September 15, 2026, Nialaya will operate from a new warehouse in Spain serving all EU countries. EU customers will benefit from €9.99 shipping, delivery within approximately 2–3 business days Customs, Zoll, VAT and everything else included in the price so NO surprises) and a much simpler European returns process handled directly through our EU operation. We are constantly working to improve, and we never want to leave a customer without help, especially when something has gone wrong. We sincerely hope that our personal response, the completed refund, and the improvements we have made demonstrate the five-star level of service we always strive to provide. Nialaya proudly serves thousands of customers across more than 160 countries every year. We remain committed to taking care of each one while creating vibrant, distinctive, high-quality jewelry handmade in Los Angeles. Thank you again for giving us the opportunity to make this right. Warm regards, Jannik Olander / Founder & CEO Nialaya